Never miss a story

Get subscribed to our newsletter


×
Exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking. Pixabay

Researchers have found that exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking. It is not advisable for a healthy lifestyle.

In the study, published in the Journal of Studies on Alcohol and Drugs, researchers used a framework developed to show causality between tobacco advertising and youth smoking and applied it to alcohol advertising.


According to the researchers, youth are particularly vulnerable to the influence of advertising due to their potential for forming brand loyalties at an early age, limited skepticism, and high use of social media–where alcohol marketing is increasingly found.

“The association of alcohol and tobacco advertising exposure and adolescent perceptions, knowledge of, and use of these substances are remarkably similar, adding to the much-needed evidence that the association between alcohol advertising and teen alcohol use is causal in nature,” said the study’s researcher Michael Weitzman from New York University in the US.


Many studies show that advertising is a risk factor for both smoking and drinking. Pixabay

In this study, the researchers used one of the key elements of the Bradford Hill criteria — a well-known framework for determining causal links between environmental exposures and disease — to determine whether marketing is a cause of youth alcohol use, focusing on the criterion that relies on analogous relationships already established as causal.

They found that, in every aspect studied, the influence of tobacco and alcohol advertising on teenagers were analogous.

For instance, both tobacco and alcohol companies have used mascots in advertisements, which research shows are easily recognised and trusted by children.

In addition, both tobacco and alcohol companies use or have used movies, television, and sporting events as opportunities for advertising and product placement, with studies showing that exposure to smoking and drinking increases the risk for youth initiation.

The researchers also found that neighbourhoods with large numbers of tobacco retailers expose youth to more tobacco advertising and make it easier to buy cigarettes.

Also Read- Higher Intake of Fruits and Dairy Products Reduces Risk of Stroke: Study

Finally, the researchers found that exposure to tobacco and alcohol advertising and teen knowledge, attitudes, initiation, and continued use of the products are extraordinarily similar.

Many studies show that advertising is a risk factor for both smoking and drinking, with several studies showing a dose-dependent relationship, with more exposure to advertising increasing consumption, the researchers said. (IANS)


Popular

Photo found on Pixabay

Books on Delhi

The city of Delhi has seen it all; from sultanate rule, to dynasties, and to colonial rule. From monarchy to democracy, Delhi has gone through its phases. But, in order to know and explore the nuances of Delhi, you must read these beautiful books.

1. City of Djinns: A Year in Delhi by William Dalrymple

Keep Reading Show less
Photo by Viator.

Ghats of Varanasi, one of the oldest cities of India

There are some of the Indian cities which are older than time. Therefore, we must know which cities are they, and what has been their history!

1. Varanasi (1200 BC–)

Keep Reading Show less

Human hair wigs have several advantages over synthetic wigs

By- Digital Hub

I prefer synthetic wigs as it isn't something that I would wear all the time - just when I look different. Additionally, their ease of use is an essential factor for me. However, suppose you're looking to wear a wig for a fashionable accessory or as a way for you to show your personality. In that case, I'd recommend buying multiple synthetic wigs of various styles and colors instead of only the one human hair wig at the same amount. However, be cautious - only purchase top-quality synthetic braids that are more expensive as you might be disappointed by the new style you've chosen.

Keep reading... Show less