Sunday April 5, 2020

Find Out How Exposure to Alcohol Ads can Lead to Teenage Drinking

Exposure to alcohol advertisements can lead to teenage drinking

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Drinking alcohol
Exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking. Pixabay

Researchers have found that exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking. It is not advisable for a healthy lifestyle.

In the study, published in the Journal of Studies on Alcohol and Drugs, researchers used a framework developed to show causality between tobacco advertising and youth smoking and applied it to alcohol advertising.

According to the researchers, youth are particularly vulnerable to the influence of advertising due to their potential for forming brand loyalties at an early age, limited skepticism, and high use of social media–where alcohol marketing is increasingly found.

“The association of alcohol and tobacco advertising exposure and adolescent perceptions, knowledge of, and use of these substances are remarkably similar, adding to the much-needed evidence that the association between alcohol advertising and teen alcohol use is causal in nature,” said the study’s researcher Michael Weitzman from New York University in the US.

Drinking alcohol
Many studies show that advertising is a risk factor for both smoking and drinking. Pixabay

In this study, the researchers used one of the key elements of the Bradford Hill criteria — a well-known framework for determining causal links between environmental exposures and disease — to determine whether marketing is a cause of youth alcohol use, focusing on the criterion that relies on analogous relationships already established as causal.

They found that, in every aspect studied, the influence of tobacco and alcohol advertising on teenagers were analogous.

For instance, both tobacco and alcohol companies have used mascots in advertisements, which research shows are easily recognised and trusted by children.

In addition, both tobacco and alcohol companies use or have used movies, television, and sporting events as opportunities for advertising and product placement, with studies showing that exposure to smoking and drinking increases the risk for youth initiation.

The researchers also found that neighbourhoods with large numbers of tobacco retailers expose youth to more tobacco advertising and make it easier to buy cigarettes.

Also Read- Higher Intake of Fruits and Dairy Products Reduces Risk of Stroke: Study

Finally, the researchers found that exposure to tobacco and alcohol advertising and teen knowledge, attitudes, initiation, and continued use of the products are extraordinarily similar.

Many studies show that advertising is a risk factor for both smoking and drinking, with several studies showing a dose-dependent relationship, with more exposure to advertising increasing consumption, the researchers said. (IANS)

Next Story

Here Are Some Health Benefits of Going Vegan

Veganism is a lifestyle that tries to bar, as far as possible and practicable, all kinds of exploitation of, and cruelty to, animals for food, or any other purpose

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Vegan
Veganism is a lifestyle that tries to bar, as far as possible and practicable, all kinds of exploitation of, and cruelty to, animals for food, or any other purpose. Pixabay

Vegan people follow a plant-based diet and do not eat animal products including dairy, meat, eggs, honey, and gelatin. But, veganism goes beyond the diet.

Veganism is a lifestyle that tries to bar, as far as possible and practicable, all kinds of exploitation of, and cruelty to, animals for food, or any other purpose.

Nutritionist and founder of Diet Podium, Shikha Mahajan, shares these five benefits going vegan has on your health.

Reduced risk of cancer

In 2015, the Worle Health Organisation named red meat a Group 2 Carcinogen, which means it probably causes cancer in humans. WHO placed processed meat in the Group 1 category, which means it is carcinogenic to humans.

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Even small amounts of meat can increase the risk of cancer. A study from Oxford University study also found that eating just 3 rashers of bacon a day can increase cancer risk by 20 percent.

Reduced risk Of diabetes

More and more research is concluding that a plant-based diet can reduce the risk of developing diabetes or even reverse the disease completely.

A study, that included more than 2,000 adults, found those people who increased the number of fruit, vegetables, and nuts in their diet over the duration of 20 years reduced their risk of developing type 2 diabetes by 60 percent more than those who did not.

Enhanced mood

A study done by the Physicians Committee for Responsible Medicine (PCRM) shows a study on its website that looks at the eating patterns and moods of 3,486 people over a five-year period. The study showed that participants who consumed whole, plant foods reported fewer signs of depression.

Vegan
Vegan people follow a plant-based diet and do not eat animal products including dairy, meat, eggs, honey, and gelatin. But, veganism goes beyond the diet. Pixabay

A different study showed that vegetarians usually experience more positive moods than meat-eaters.

Healthy skin

A plant-based diet might boost your beauty regime by assisting your skin in staying healthy. An increasing number of studies are associating dairy to skin problems such as acne. Dairy products have growth hormones and are also sometimes infused with artificial hormones, which can disrupt the human body’s hormone system.

ALSO READ: Find Here if Water Treatment Methods Can Kill Coronavirus Or Not

Fewer cardiovascular diseases

Meat generally contains a high quantity of saturated and trans-fats which can increase blood cholesterol. Cholesterol can create fatty deposits in the blood vessels that increase the risk of stroke, peripheral artery disease, and heart disease. Plant-based foods, by nature, have no dietary cholesterol. A diet high in fat and cholesterol can also lead to high blood pressure. (IANS)