Saturday, December 5, 2020
Home Life Style Health & Fitness Find Out How Exposure to Alcohol Ads can Lead to Teenage Drinking

Find Out How Exposure to Alcohol Ads can Lead to Teenage Drinking

Exposure to alcohol advertisements can lead to teenage drinking

Researchers have found that exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking. It is not advisable for a healthy lifestyle.

In the study, published in the Journal of Studies on Alcohol and Drugs, researchers used a framework developed to show causality between tobacco advertising and youth smoking and applied it to alcohol advertising.

According to the researchers, youth are particularly vulnerable to the influence of advertising due to their potential for forming brand loyalties at an early age, limited skepticism, and high use of social media–where alcohol marketing is increasingly found.

“The association of alcohol and tobacco advertising exposure and adolescent perceptions, knowledge of, and use of these substances are remarkably similar, adding to the much-needed evidence that the association between alcohol advertising and teen alcohol use is causal in nature,” said the study’s researcher Michael Weitzman from New York University in the US.

Drinking alcohol
Many studies show that advertising is a risk factor for both smoking and drinking. Pixabay

In this study, the researchers used one of the key elements of the Bradford Hill criteria — a well-known framework for determining causal links between environmental exposures and disease — to determine whether marketing is a cause of youth alcohol use, focusing on the criterion that relies on analogous relationships already established as causal.

They found that, in every aspect studied, the influence of tobacco and alcohol advertising on teenagers were analogous.

For instance, both tobacco and alcohol companies have used mascots in advertisements, which research shows are easily recognised and trusted by children.

In addition, both tobacco and alcohol companies use or have used movies, television, and sporting events as opportunities for advertising and product placement, with studies showing that exposure to smoking and drinking increases the risk for youth initiation.

The researchers also found that neighbourhoods with large numbers of tobacco retailers expose youth to more tobacco advertising and make it easier to buy cigarettes.

Also Read- Higher Intake of Fruits and Dairy Products Reduces Risk of Stroke: Study

Finally, the researchers found that exposure to tobacco and alcohol advertising and teen knowledge, attitudes, initiation, and continued use of the products are extraordinarily similar.

Many studies show that advertising is a risk factor for both smoking and drinking, with several studies showing a dose-dependent relationship, with more exposure to advertising increasing consumption, the researchers said. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,777FollowersFollow

Most Popular

The North East Festival Will Be Held In Guwahati, Assam This Year

The North East Festival, a popular event held in Delhi's Indira Gandhi National Centre for the Arts ever since its inception seven years ago,...

India’s E-Commerce Industry Reported Nearly 56 Percent Growth This Festive Season

India's e-commerce industry reported nearly 56 percent growth in order volume this festive season amid the pandemic as compared to the same period last...

‘Operation Talwar’, A Story Of The Valour Of The Indian Navy

BY SHANTANOO MISHRA If the border of a country is secure, then both development and history can be created. All the three armies of India...

Indian American Teen Gitanjali Rao Is ‘Kid Of The Year’ By TIME Magazine

TIME magazine has put an Indian American teen "scientist and inventor" Gitanjali Rao on its first-ever 'Kid of the Year' cover, selected from a...

Christopher Nolan: Indian Films Are Wonderful And Are Kind Of Fundamental

Christopher Nolan feels Hindi films happen to retain the fundamental reasons due to which we enjoy cinema, and that Hollywood has lost some of...

Natural Antioxidants That Helps Body To Deal With Pollution

The air that we all are breathing has reached dangerous levels of pollution yet again. People with no known history of respiratory problems are...

A Focus On Academic Entrepreneurs In India

India is the third-largest tech start-up hub globally, yet academicians are still on the fringes when it comes to entrepreneurship in the country. The...

Indians Willing To Take Salary Cut To Work From Home

Amid the Covid-19 pandemic, at least 54 percent of working Indians said that they love working from home (WFH), of which 34 percent are...

Recent Comments