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Amazon Expands Its Line-Up at Ongoing IFA with Over 20 New Fire TV-Branded Devices

The announcement comes at a time when Roku has gained a lead over Amazon in the US, in terms of connected TV market share

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Amazon, IFA, TV
The new devices include a next-generation Fire TV Cube, Fire TV Edition soundbar from Anker -- its first foray into Fire TV Edition audio products -- and 15 new Fire TV Edition products. Pixabay

Quietly catching up with Roku, Amazon has expanded its line-up at the ongoing IFA here with over 20 new Fire TV-branded devices.

The new devices include a next-generation Fire TV Cube, Fire TV Edition soundbar from Anker — its first foray into Fire TV Edition audio products — and 15 new Fire TV Edition products, including the first OLED Fire TV Edition smart TVs.

The announcement comes at a time when Roku has gained a lead over Amazon in the US, in terms of connected TV market share. However, Fire TV has been claiming the top spot in some European markets.

The company today said its Fire TV devices now have more than 37 million monthly active users globally, which is ahead of the 30.5 million Roku reported in Q2, the TechCrunch reported on Wednesday.

Amazon, IFA, TV
Quietly catching up with Roku, Amazon has expanded its line-up at the ongoing IFA here with over 20 new Fire TV-branded devices. LifetimeStock

Both companies offer products that may be used by more than one person in a household, of course, but each household only gets counted as one user (or account) as long as they’ve streamed through the platform in the past month, the report added.

Amazon’s Fire TV is a streaming TV system that essentially competes against Roku, Apple TV and Google’s Android TV. It is currently available in smart TVs by Toshiba and others as well as media streamers like the Fire TV Stick.

Of the new devices, the new Fire TV Cube is reportedly one of the more interesting additions to the line-up as it represents the second generation, and a big upgrade, over the existing product.

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The updated Fire TV Cube now includes a faster, “hexa-core” processor that’s twice as powerful as the one that shipped in the first generation device. (IANS)

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Amazon’s Music Streaming Service Hits 55 Million Subscribers Globally

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade

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Amazon's music streaming service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain. VOA

Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users.

“Our strategy is unique and, like everything we do at Amazon, starts with our customers. We have always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs,” Steve Boom, VP of Amazon Music said in a statement recently.

“As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond,” Steve added.

Amazon’s streaming music service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain.

Amazon's
Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users. Wikimedia Commons

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade.

With the Single device plan, customers can subscribe to Amazon Music Unlimited at $3.99 per month to access more than 50 million songs on their Fire TV or Echo device.

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While, the family plan allows six family members to access the service for $14.99 per month, or $149 per year for Prime members. (IANS)