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Amazon’s Music Streaming Service Hits 55 Million Subscribers Globally

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade

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Amazon's music streaming service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain. VOA

Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users.

“Our strategy is unique and, like everything we do at Amazon, starts with our customers. We have always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs,” Steve Boom, VP of Amazon Music said in a statement recently.

“As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond,” Steve added.

Amazon’s streaming music service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain.

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Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users. Wikimedia Commons

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade.

With the Single device plan, customers can subscribe to Amazon Music Unlimited at $3.99 per month to access more than 50 million songs on their Fire TV or Echo device.

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While, the family plan allows six family members to access the service for $14.99 per month, or $149 per year for Prime members. (IANS)

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In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

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M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

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One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

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The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)