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- Netflix beat Apple to the punch with its groundbreaking video streaming service
- Follow-on rivals of Netflix- and Hulu also boast of popular video streaming services
- Apple has periodically upgraded its Apple TV, which isn’t a television, just a video streaming player that connects to TVs
San Francisco, USA, September 9, 2017: Television is one of the few screens that has Apple hasn’t conquered, but that may soon change. The world’s richest company appears ready to aim for its own Emmy-worthy programming along the lines of HBO’s Game of Thrones and Netflix’s Stranger Things.
Apple lured longtime TV executives Jaime Erlicht and Zack Van Amburg away from Sony Corp. in June and has given them $1 billion to spend on original shows during the next year, according to a Wall Street Journal report quoting unnamed people.
The programming would be available only on a subscription channel, most likely bundled with the company’s existing Apple Music streaming service. Apple declined to comment.
While $1 billion is a lot of money, it’s a drop in the bucket for Apple and its $262 billion cash hoard. But it’s still enough to vault Apple into the top tier of tech-industry outsiders producing their own slates of television shows.
iTunes came first
Hollywood has long shuddered at the thought of Apple training its sights on TV the way it once did on the music business.
Almost 15 years ago, Apple’s then-CEO Steve Jobs convinced record labels to let the company sell digital music on its iTunes store for 99 cents a single, a deal the music industry was happy to take in the face of growing music piracy enabled by Napster. Over time, though, Apple’s dominance in digital music chafed music executives, who saw the company siphoning off a chunk of their profits.
Movies and television have proven much harder for Apple to crack. The company’s interest in transforming television has been an open secret for years, but Hollywood has so far spurned Apple’s efforts to make itself an indispensable digital middle man for video.
In a way, Netflix beat Apple to the punch with its groundbreaking video streaming service. Launched in 2007, that service pioneered “binge watching” of entire TV seasons on any device with an internet connection. That gave new life to existing shows such as Breaking Bad, whose creator credits Netflix with its survival, and spawned the creation of other series tailor-made for bingeing.
Netflix also helped unleash a crescendo of creativity in Hollywood. Follow-on rivals Amazon and Hulu also boast popular video streaming services, and mainstream broadcasters such as CBS and Walt Disney Co. — the owner of ABC and ESPN, among other networks — are also jumping in.
Pressure to act
All of that has increased the pressure on Apple to step up its game in TV — not least because the increasing popularity of streaming is hurting its business of renting and selling video from iTunes.
Apple “doesn’t want to be left behind,” said Debby Ruth, senior vice president of consumer research firm Magid. “This is a way for them to put a stake in the ground.”
This year, the company released its first two original series, Planet of the Apps and Carpool Karaoke, on its Apple Music service, which has 27 million subscribers. But neither show has generated much buzz or critical acclaim.
The recent hiring of Erlicht and Van Amburg signaled Apple’s intent to make a bigger splash. The executives have helped orchestrate several TV hits, including AMC’s Breaking Bad, and more recently branched out into video streaming with The Crown, which landed on Netflix last year and is up for 13 Emmy nominations in this Sunday’s ceremony.
Apple also has a not-so-secret weapon: hundreds of millions of iPhones and iPads already in the hands of faithful fans. It could easily transform those into a marketing platform to lure users to its TV service.
But the company has a steep hill to climb.
Netflix has more than 100 million worldwide subscribers and a video library that will add 1,000 hours of original programming this year alone. And HBO has become the Emmys’ pacesetter since branching into original programming 20 years ago.
Both companies vastly outspend Apple’s reported $1 billion production budget. HBO spends about $2 billion annually on its programming, which garnered 111 nominations in this year’s Emmy Awards, more than any other network. Netflix, which boasts the second most Emmy nominations with 91, expects to spend $6 billion on programming this year.
Apple is still experimenting in TV, said Gene Munster, a longtime Apple watcher and managing partner with the research and venture capital firm Loup Ventures.
“In five years, I bet Apple will either be investing $10 billion a year in content or zero,” said Munster. “It’s going to be one or the other.”
Jobs discussed his ambitions to shake up TV with his biographer, Walter Isaacson, shortly before his death in 2011.
But no Apple television ever materialized. Instead, Apple has periodically upgraded its Apple TV, which isn’t a television, just a video streaming player that connects to TVs. That device has been losing market share to other streaming players made by Roku, Amazon, and Google, according to the research firm Park Associates.
Building a successful programming lineup could give Apple more leverage to license shows from other Hollywood production houses. It might even embolden the company to finally release its own streaming TV set.
Apple will presumably also want to emulate Netflix’s ability to exploit usage data to determine what it thinks audiences want to watch. Netflix’s data analysis has helped it attract 25.5 million more subscribers in the U.S. alone since the February 2013 debut of its first original series, House of Cards.
But if Apple decides it needs a little more help in video streaming, Munster thinks there’s a 1-in-3 chance that it will buy Netflix to instantly gain the cachet and expertise in TV programming that it craves. (VOA)
Facebook-owned WhatsApp has finally started rolling out end-to-end encrypted chat backups for iOS and Android users globally. With the new update, if a user chooses to back up his chat history with end-to-end encryption, it will be accessible only to him, and no one will be able to unlock the backup. Neither WhatsApp nor the backup service provider will be able to access their end-to-end encryption backup.
"With end-to-end encrypted backups, no other messaging service at WhatsApp's scale will provide this level of security for people's messages -- from sending and transit, to receiving and storing in the cloud," the company said in a post. The feature will be rolling out "slowly" for people on the latest version of the app.
he feature will be rolling out "slowly" for people on the latest version of the app. | Photo by AARN GIRI on Unsplash
Once the feature rolls out, open WhatsApp, go to Settings > Chats > Chat Backups > End-to-End Encrypted Backup, and then follow the prompts. One can now secure their end-to-end encrypted backup with either a password of their choice or a 64-digit encryption key which means that no one else but only the user will be able to access the backup.
"This feature will provide people with more privacy and security for their digital conversations and that's a responsibility that we don't take lightly. Given this, we are rolling this out slowly to ensure a consistent and reliable user experience for people on iOS and Android around the world," the company added. (IANS/ MBI)
Keywords: encryption, encrypted, whatsapp, people, backup, End-to-end Encryption
A luxurious house makeover might seem to be an expensive and overwhelming task but it doesn't necessarily have to drill holes in your pocket. A few small changes and the right decor pieces can make a huge difference to the way your home looks. Keyur Zaveri, VP of Design at Furlenco shares some ideas that could give your home a rich look.
Simplicity is the ultimate sophistication
While it may feel intuitive to keep adding expensive decor to your home to give it the luxurious touch, in today's ageless is really more. Simplifying your space can give your home a classy look. Invest in a few accent decor pieces - a lamp, wall art, decor for a centre table that are cohesive and work well together in the theme of your room as opposed to having numerous things that do not look like they belong together. Resist the temptation to buy over-the-top accessories and unnecessary furniture, which make your home look bulky.
Resist the temptation to buy over-the-top accessories and unnecessary furniture, which make your home look bulky. | Photo by Samantha Gades on Unsplash
The most important part of creating a luxurious house is to add furniture that is comfortable and elegant. Good furniture, paired with stylish soft furnishings is the first step to creating a beautiful house. Pillows & Cushions of various sizes and accent throws can instantly make a home feel more inviting. Play around with the colours and fabrics of the furniture and find soft furnishing that complements the centrepieces. Invest in good quality fabrics like velvet, linen or suede to upholster your furniture. You can even try textured fabrics like denim blue and faux leather.
Pillows & Cushions of various sizes and accent throws can instantly make a home feel more inviting. | Photo by Sharon McCutcheon on Unsplash
Lighting can make all the difference to the vibe of your house and help you create a luxurious, beautiful looking space. Using multiple sources of light that draw attention to various corners in the house can make a space look very well put together. Invest in ceiling lamps, floor lamps, table lamps, and accent light fixtures to highlight your favourite areas in the house. While it is advisable to keep a single colour and tone of light, the intensity and direction can be played around to enhance the ambience of the space.
Lighting can make all the difference to the vibe of your house and help you create a luxurious, beautiful looking space. | Photo by Karan Nagpal on Unsplash
Layering works wonders everywhere- be it a chic coat or blazer over your outfit that adds extra charm, or adding decor pieces to your furniture for a luxe look. Carpets add splendour and exquisiteness, instantly changing the way a room looks. Area rugs under tables and sofas help in defining spaces and can blend together the whole look. Experiment with some elegant runners near your beds, on top of your dining tables, or even your bathrooms. You can also add wall coverings and window coverings for a more inclusive aesthetic.
Area rugs under tables and sofas help in defining spaces and can blend together the whole look. | Photo by Sina Saadatmand on Unsplash
You can add a small yet noticeable metallic touch to upgrade your interiors. However, you must be careful to not overdo it; the key to going bling is to keep the metallic accessories minimal. Consider golds, bronzes, copper or silver hues and incorporate them in cushions, lamps, accent walls, lighting fixtures, or centrepieces. You should ensure that each finish is a thoughtful addition to your space.
You can add a small yet noticeable metallic touch to upgrade your interiors. | Photo by Stephanie Harvey on Unsplash
Incorporating these tips can do wonders for your home decor. You can make your home luxurious, without costing an arm and a leg. More than anything it's about making the right choices that give your house look clean and classy.
(Article originally published on IANS Life) (IANS/MBI)
Keywords: metallic, lighting, fabrics, invest, luxurious, furniture
India may not see a billion smartphone users even by the end of this decade and there are seven key challenges to achieve 100 per cent smartphone penetration, according to a new report. With the shrinking addressable base for smartphones, India is likely to have 887.4 million smartphone users by 2030, said the report by Gurugram-based market intelligence firm techARC.
The new smartphone user acquisition has been on a decline since 2018, after 4G drove switch to smartphones as it ushered several new use cases and forced feature phone users to upgrade. This, however, is not the case with 5G, which can substantially bring out a new use case for the mobile users compelling the feature phone users to move to a smartphone.
Affordability is the first concern even if users would discover their own use cases. "This is on account of both - investment in the device and the recurring data cost. Even to own a device, it's a substantial increase in the outlay for around 200-250 million users who cannot spent more than Rs 1,500 on a mobile device," said Faisal Kawoosa, Founder and Chief Analyst, techARC.
Even to own a device, it's a substantial increase in the outlay for around 200-250 million users who cannot spent more than Rs 1,500 on a mobile device. | Photo by rupixen.com on Unsplash
Second reason is that there are no models that could self-subsidise the smartphones for this potential audience, who are on the other side of the fence waiting to join the smartphone arena. "Advertising-based revenue and value-added driven revenues are negligible for such audiences where advertisers would not be ready to spend much as this is not their target audience," the report mentioned. So, original equipment manufacturers (OEMs) cannot work out any model of recovering partial cost of the device upfront and then realising the gap in due course through other streams.
Original equipment manufacturers (OEMs) cannot work out any model of recovering partial cost of the device upfront and then realising the gap in due course through other streams. | Photo by Zac Ong on Unsplash
The third key reason is that the OEM ecosystem is gradually moving away from the entry segment. All major OEMs have disinvested out of the entry segment (less than Rs 5,000) where the first-time smartphone user would fall. Rather OEMs are moving to higher average selling price (ASP) as consumers are willing to spend more (15-35 per cent) on their next upgrade/replacement of smartphones.
The fourth reason is that the OEMs are adding more features and functions to their smartphones to facilitate paying users leverage more from the device by consuming content and other services, which are subscription based. The interest of OEMs is gradually moving in this direction, where they could increase the lifetime value (LTV) per smartphone user by getting a pie of the services that the users are paying for.
"Another reason is that attempts such as a hybrid smart-feature phone, haven't paid off well. Though it has got in additional 80-85 million users into the digital ecosystem using fundamental digital services, majority of the featurephone users haven't accepted this 'workaround' wholeheartedly," said Kawoosa.
Attempts such as a hybrid smart-feature phone, haven't paid off well. | Photo by The Average Tech Guy on Unsplash
The sixth reason is that globally, we are witnessing prices of components going up on the one or another pretext. This is only forcing the OEMs to increase the cost of the devices and in a very hypersensitive market like smartphones, it is very challenging for the OEMs to frequently trade-off between input costs and the market opportunities.
Globally, we are witnessing prices of components going up on the one or another pretext. | Photo by Yiorgos Ntrahas on Unsplash
Finally, the entire smartphone ecosystem is interested in investing in opportunities which are rewarding. For example, when we compare education and gaming as two areas of immense opportunity, the entire smartphone ecosystem has preferred to make considerable investments in gaming than education. "There is hardly any OEM focusing on making devices affordable so that more and more students could benefit from digital means of education. But over the past two years, we have seen several OEMs making gaming smartphones in the affordable segments," the report argued. The result: At 4.9 per cent compound annual growth rate (CAGR) for smartphone subscriber growth, India may not have a billion smartphone users even by 2030. (IANS/ MBI)
Keywords: gaming, education, affordable, market, report, reason, device