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Apple losing out AI race to Google, Amazon: Report

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Apple losing out AI race to Google, Amazon: Report
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November 3, 2017, 10:32 IST: Essentially a hardware-focused firm, Apple is falling behind in the Artificial Intelligence (AI) race with Google and Amazon racing ahead while embracing the open-source and collaborative approach in the emerging field of AI, Fortune reported.

According to Mohanbir Sawhney, McCormick Foundation professor of technology at the Kellogg School of Management at Northwestern University, sheets of glass are simply no longer the most fertile ground for innovation.

“That means Apple urgently needs to shift its focus and investment to AI-driven technologies, as part of a broader effort to create the kind of ecosystem Amazon and Google are building quickly,” Sawhney wrote in Fortune.

According to him, Apple has reached its peak with “super premium” iPhone X and “does not represent the beginning of the next 10 years of the smartphone, as Apple claims”. Apple launched the iPhone X globally. Players pursue innovation along a vector of differentiation until the vector runs out of steam.

“When that happens, the focus of innovation shifts to a different vector and new market leaders emerge. We have seen this pattern several times in mobile phone innovation over the past three decades,” Sawhney said.

he vector of differentiation is now shifting from hardware to AI and AI-based software and agents.

“As AI-driven phones like Google’s Pixel 2 and virtual agents like Amazon Echo proliferateaToday’s smartphones will likely recede into the background,” he stressed.

Google Pixel phones offers great photo-enhancement features and deeper hardware-software integration driven by AI-based technology. The second edition of Pixel features 5-inch display, 4GB RAM, 12MP rear and 8MP front camera, and 2,700mAH battery. Google will bring Pixel 2 XL (6-inch display) into the Indian market from November 15 onwards.

The Amazon Echo enables natural conversations through the Alexa virtual agent.

“Apple has only to look at Motorola, Nokia, and Blackberry to understand how quickly a leader can fall from the peak in this market, and do its best to avert this outcome,” Sawhney added. (IANS)

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Google Expands Its Advanced Location Tracking System to the US

The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number.

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A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Google is expanding its advanced location tracking feature for Android called “Emergency Location Service (ELS)” to the US.

Launched in 2016 and is currently available in 14 countries (excluding India), ELS provides accurate locations both indoors and outdoors by using a combination of GPS, Wi-Fi, mobile networks and sensors.

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The location tracking service is compatible with Android version 4.0 and above.

“Google is deploying ELS in the US, including the Virgin Islands, in partnership with emergency technology company RapidSOS and wireless service providers T-Mobile and West,” Jen Chai, Product Manager, Android, Google wrote in a blog-post late on Wednesday.

“Wireless providers like T-Mobile have existing ways to share emergency locations with emergency centers, but this integration with ELS will help deliver higher accuracy locations faster than before,” Chai wrote.

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Launched in 2016 and is currently available in 14 countries (excluding India) Wikimedia Coomons

Since the launch of ELS around the world, the most observed impact of the feature has been in critical, emergency situations by shortening emergency response times.

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“You don’t need to install a separate app, update your OS, or have special hardware to benefit from more accurate location. The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number,” Chai added.

The location tracking service is compatible with Android version 4.0 and above. (IANS)

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