Sunday April 21, 2019
Home Business Apple losing ...

Apple losing out AI race to Google, Amazon: Report

0
//
Apple
Apple losing out AI race to Google, Amazon: Report

November 3, 2017, 10:32 IST: Essentially a hardware-focused firm, Apple is falling behind in the Artificial Intelligence (AI) race with Google and Amazon racing ahead while embracing the open-source and collaborative approach in the emerging field of AI, Fortune reported.

According to Mohanbir Sawhney, McCormick Foundation professor of technology at the Kellogg School of Management at Northwestern University, sheets of glass are simply no longer the most fertile ground for innovation.

“That means Apple urgently needs to shift its focus and investment to AI-driven technologies, as part of a broader effort to create the kind of ecosystem Amazon and Google are building quickly,” Sawhney wrote in Fortune.

According to him, Apple has reached its peak with “super premium” iPhone X and “does not represent the beginning of the next 10 years of the smartphone, as Apple claims”. Apple launched the iPhone X globally. Players pursue innovation along a vector of differentiation until the vector runs out of steam.

“When that happens, the focus of innovation shifts to a different vector and new market leaders emerge. We have seen this pattern several times in mobile phone innovation over the past three decades,” Sawhney said.

he vector of differentiation is now shifting from hardware to AI and AI-based software and agents.

“As AI-driven phones like Google’s Pixel 2 and virtual agents like Amazon Echo proliferateaToday’s smartphones will likely recede into the background,” he stressed.

Google Pixel phones offers great photo-enhancement features and deeper hardware-software integration driven by AI-based technology. The second edition of Pixel features 5-inch display, 4GB RAM, 12MP rear and 8MP front camera, and 2,700mAH battery. Google will bring Pixel 2 XL (6-inch display) into the Indian market from November 15 onwards.

The Amazon Echo enables natural conversations through the Alexa virtual agent.

“Apple has only to look at Motorola, Nokia, and Blackberry to understand how quickly a leader can fall from the peak in this market, and do its best to avert this outcome,” Sawhney added. (IANS)

Next Story

Giving Human Touch to Alexa or Siri May Not Be A Good Idea

In fact, human-like features might create a backlash against less responsive human-like chat bots.

0
technology
Sundar said the findings could help developers improve acceptance of chat technology among users. Pixabay

An Indian American researcher-led team has found that giving human touch to chat bots like Apple Siri or Amazon Alexa may actually disappoint users.

Just giving a chat bot human name or adding human-like features to its avatar might not be enough to win over a user if the device fails to maintain a conversational back-and-forth with that person, according to S. Shyam Sundar, Co-director of Media Effects Research Laboratory at Pennsylvania State University.

“People are pleasantly surprised when a chat bot with fewer human cues has higher interactivity,” said Sundar.

“But when there are high human cues, it may set up your expectations for high interactivity – and when the chat bot doesn’t deliver that – it may leave you disappointed,” he added.

iPhone

The researchers, who published their findings in the journal Computers in Human Behavior, also found that just mentioning whether a human or a machine is involved — or, providing an identity cue — guides how people perceive the interaction. Pixabay

In fact, human-like features might create a backlash against less responsive human-like chat bots.

During the study, Sundar found that chat bots that had human features — such as a human avatar — but lacked interactivity, disappointed people who used it.

However, people responded better to a less-interactive chat bot that did not have human-like cues.

High interactivity is marked by swift responses that match a user’s queries and feature a threaded exchange that can be followed easily.

According to Sundar, even small changes in the dialogue, like acknowledging what the user said before providing a response, can make the chat bot seem more interactive.

Because there is an expectation that people may be leery of interacting with a machine, developers typically add human names to their chat bots — for example, Apple’s Siri — or programme a human-like avatar to appear when the chat bot responds to a user.

The researchers, who published their findings in the journal Computers in Human Behavior, also found that just mentioning whether a human or a machine is involved — or, providing an identity cue — guides how people perceive the interaction.

For the study, the researchers recruited 141 participants through Amazon Mechanical Turk, a crowd-sourced site that allows people to get paid to participate in studies.

iPhone
According to Sundar, even small changes in the dialogue, like acknowledging what the user said before providing a response, can make the chat bot seem more interactive. Pixabay

Sundar said the findings could help developers improve acceptance of chat technology among users.

Also Read: Airstrike Escalates Fighting in Libya, Authorities Close Tripoli’s Only Functioning Airport

“There’s a big push in the industry for chat bots,” said Sundar.

“They’re low-cost and easy-to-use, which makes the technology attractive to companies for use in customer service, online tutoring and even cognitive therapy — but we also know that chat bots have limitations,” he added. (IANS)