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Apple May Ditch its Popular ‘3D Touch’ Feature in Upcoming iPhones

Apple to ditch '3D Touch' for upcoming iPhone: Report

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Apple is working on a LCD-display iPhone that may not feature its legendary ‘3D Touch’ feature to balance costs, a top analyst with Taiwanese business group KGI Securities has said.

According to Ming-Chi Kuo, the most famous analyst with KGI Securities when it comes to Apple, the Cupertino-headquartered giant’s new 6.1-inch phone will have an updated display.

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Apple logo. Pixabay

“While two more expensive models — a second generation flagship iPhone X and enlarged iPhone X Plus — will have 3D Touch this year as they use OLED displays, Kuo states all iPhones (including OLED models) will move to Cover Glass Sensors (CGS) in 2019,” the Forbes reported on Monday.

The new screen will reportedly raise costs to between $23 and $26, thus, leading Kuo to predict that since Apple’s new display module is more expensive, it might ditch the 3D Touch features to balance costs.

Also Read: Jabra Elite 65t Rivals Apple AirPods in myriad ways

The other two iPhone models the company is expected to release this year include a 5.8-inch OLED display successor to iPhone X and 6.5-inch OLED device that is thought of as “iPhone X Plus”.

Both devices will reportedly continue to offer “3D Touch” functionality.  IANS

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Apple’s Head Of Search and Head of Siri’s Advanced Development quits Amidst Siri Reshuffle

According to a report in The Information on Thursday, Apple has confirmed both the departures

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According to a report in The Information on Thursday, Apple has confirmed both the departures. Pixabay

Apple’s Head of Search Vipul Ved Prakash and Tom Gruber, Head of Siri’s Advanced Development Group, have quit the company which is currently reshuffling its Siri team.

According to a report in The Information on Thursday, Apple has confirmed both the departures.

One of the original Siri co-founders, Gruber “will be pursuing personal interests in photography and ocean conservation”.

Prakash joined Apple in 2013 after Apple acquired the search engine and analytics firm Topsy where he served as a CEO.

“The deal was valued at upwards of $224 million. Apple shut down Topsy two years after its acquisition,” reports 9to5mac.com.

Revealing its future plans, Apple last week formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Flickr

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team.

Giannandrea will look after further development of Core ML and Siri technologies.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

Also Read-Apple Gets a New AI Chief to Oversee Siri, Machine Learning

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP). (IANS)

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