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Apple to Invest in Eco-Friendly Aluminium Smelting Technology R&D

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D

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Trump: Apple Can Avoid Tariffs by Shifting Production to US. Pixabay
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Playing a crucial role in future research and development (R&D) of a revolutionary aluminium smelting technology, Apple has committed investment in a joint venture that resonates the iPhone-maker’s take on environment-friendly technology innovations.

The joint venture could change global manufacturing. Aluminium is a key material in many of Apple’s most popular products and for more than 130 years, it’s been produced the same way. But that’s about to change, the company said in a blog post late on Thursday.

Aluminium giants Alcoa Corporation and Rio Tinto Aluminium announced the venture called “Elysis” to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process — a key step in aluminium production.

iPhones By Apple.
Apple iPhones. Pixabay

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D.

“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,” company CEO Tim Cook said.

“We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products,” he added.

Also Read: Warren Suggests Apple to Buy More Shares

Aluminium smelting process involves applying a strong electrical current to alumina, which removes oxygen. Companies use a carbon material that burns during the process, producing greenhouse gases.

Alcoa Corporation designed a new process that replaces that carbon with an advanced conductive material and instead of carbon dioxide, it releases oxygen.

“Elysis” would work to further develop this technology for larger scale production and commercialisation, with a package planned for sale beginning in 2024.

The company would continue to provide technical support as well, Apple said. (IANS)

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Apple Announces its New iPhones and Watch Series on Sale

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week

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Apple's new iPhones, Watch Series 4 now on sale. Flickr Commons

Apple has announced that its newly-launched iPhone “XR” , “XS”, “XS Max” and “Watch Series 4” are going on sale globally from Friday.

The new iPhones and Apple Watch Series 4 will be available in India starting September 28.

In India, one would have to shell out Rs 12,075 a month, as zero-cost EMI, for a period of one year to own the 512GB variant of iPhone “XS Max” — the most expensive iPhone released this month — that would cost Rs 1,44,900.

The iPhone “XS” with 512GB storage model would be priced Rs 134,900 and the cheapest of the lot, iPhone” XR” (64GB)would hit the shelves at a starting price of Rs 76,900 in India.

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A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)

The iPhone “XS” and “XS Max” support dual SIM and dual standby functionality and are fuelled by Apple’s latest A12 Bionic chipset built on 7-nm design and a new neural engine with an 8-core dedicated machine learning (ML) processor.

The devices also come with upgraded 12MP + 12MP camera, 2x optical zoom, improved TrueTone quad-LED flash and 7MP RGB camera sensor in the front.

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The iPhone “XR” sports a 6.1-inch LCD screen with liquid Retina display and a single 12MP camera at the rear, all in an aluminium body.

The next generation Apple Watch features edge-to-edge display and comes with support to track heartbeat data, heart rhythm and notify users.

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week. (IANS)