Saturday July 21, 2018
Home Lead Story Apple to Inve...

Apple to Invest in Eco-Friendly Aluminium Smelting Technology R&D

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D

0
//
25
apple
Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Pixabay
Republish
Reprint

Playing a crucial role in future research and development (R&D) of a revolutionary aluminium smelting technology, Apple has committed investment in a joint venture that resonates the iPhone-maker’s take on environment-friendly technology innovations.

The joint venture could change global manufacturing. Aluminium is a key material in many of Apple’s most popular products and for more than 130 years, it’s been produced the same way. But that’s about to change, the company said in a blog post late on Thursday.

Aluminium giants Alcoa Corporation and Rio Tinto Aluminium announced the venture called “Elysis” to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process — a key step in aluminium production.

iPhones By Apple.
Apple iPhones. Pixabay

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D.

“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,” company CEO Tim Cook said.

“We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products,” he added.

Also Read: Warren Suggests Apple to Buy More Shares

Aluminium smelting process involves applying a strong electrical current to alumina, which removes oxygen. Companies use a carbon material that burns during the process, producing greenhouse gases.

Alcoa Corporation designed a new process that replaces that carbon with an advanced conductive material and instead of carbon dioxide, it releases oxygen.

“Elysis” would work to further develop this technology for larger scale production and commercialisation, with a package planned for sale beginning in 2024.

The company would continue to provide technical support as well, Apple said. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Apple’s Head Of Search and Head of Siri’s Advanced Development quits Amidst Siri Reshuffle

According to a report in The Information on Thursday, Apple has confirmed both the departures

0
Apple's
According to a report in The Information on Thursday, Apple has confirmed both the departures. Pixabay

Apple’s Head of Search Vipul Ved Prakash and Tom Gruber, Head of Siri’s Advanced Development Group, have quit the company which is currently reshuffling its Siri team.

According to a report in The Information on Thursday, Apple has confirmed both the departures.

One of the original Siri co-founders, Gruber “will be pursuing personal interests in photography and ocean conservation”.

Prakash joined Apple in 2013 after Apple acquired the search engine and analytics firm Topsy where he served as a CEO.

“The deal was valued at upwards of $224 million. Apple shut down Topsy two years after its acquisition,” reports 9to5mac.com.

Revealing its future plans, Apple last week formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

Apple's
Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Flickr

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team.

Giannandrea will look after further development of Core ML and Siri technologies.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

Also Read-Apple Gets a New AI Chief to Oversee Siri, Machine Learning

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP). (IANS)