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Apple to Invest in Eco-Friendly Aluminium Smelting Technology R&D

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D

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Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay

Playing a crucial role in future research and development (R&D) of a revolutionary aluminium smelting technology, Apple has committed investment in a joint venture that resonates the iPhone-maker’s take on environment-friendly technology innovations.

The joint venture could change global manufacturing. Aluminium is a key material in many of Apple’s most popular products and for more than 130 years, it’s been produced the same way. But that’s about to change, the company said in a blog post late on Thursday.

Aluminium giants Alcoa Corporation and Rio Tinto Aluminium announced the venture called “Elysis” to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process — a key step in aluminium production.

iPhones By Apple.
Apple iPhones. Pixabay

Apple has partnered with both aluminium companies and the governments of Canada and Quebec, to collectively invest a combined $144 million to future R&D.

“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,” company CEO Tim Cook said.

“We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products,” he added.

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Aluminium smelting process involves applying a strong electrical current to alumina, which removes oxygen. Companies use a carbon material that burns during the process, producing greenhouse gases.

Alcoa Corporation designed a new process that replaces that carbon with an advanced conductive material and instead of carbon dioxide, it releases oxygen.

“Elysis” would work to further develop this technology for larger scale production and commercialisation, with a package planned for sale beginning in 2024.

The company would continue to provide technical support as well, Apple said. (IANS)

Next Story

Apple Commits $6 Billion to Its Original TV Shows and Movies Budget for Its Upcoming Apple TV+ Service

One comedy-drama called "The Morning Show", featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars

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Apple, TV, Shows
This is a huge jump in Apple's budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday. Pixabay

In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV+ service, according to a new report from the Financial Times.

This is a huge jump in Apple’s budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday.

One comedy-drama called “The Morning Show”, featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars, said the report quoting the FT.

Apple announced its TV+ service at an event in March. The on-demand subscription service will come with brand new programming from the world’s celebrated artists including Oprah Winfrey, Steven Spielberg, Apple said.

Apple, TV, Shows
In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget. Pixabay

While the company announced that the service will start rolling out from autumn this year, it did not disclose any exact release date or price for the service.

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The FT report indicates that Apple may release it before Disney+ launches on November 12. (IANS)