Never miss a story

Get subscribed to our newsletter


×
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

As Apple faces pressure to grow its service business to compete with content giants like Netflix and Amazon, the company is reportedly planning to launch a subscription-based gaming service.

Since the platform is in its early stages of development, it remains difficult to assume what kind of games would be included or how much would the subscription cost.


The iPhone-maker has been privately discussing the service idea with game developers mid-2018.

The company has also discussed partnering with developers as a publisher which could signal Apple’s ambition to assume distribution, marketing and other related costs for select games, news website Cheddar reported on Monday.

Currently, Apple is developing a slew of original shows for a video streaming service to rival Netflix and partnering with carriers to boost the subscriber base for Apple Music.

Mobile gaming and e-sports are expected to become a $100 billion industry by 2021 and at a time where iPhone sales are slowing down, a subscription service for App Store games could provide a boost to Apple’s revenue.


A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple currently takes a 30 per cent cut of App Store purchases but lowers that fee to 15 per cent after the first year of a subscription.

If Apple functioned like a publisher for games it sold through a subscription, it could entice developers to create exclusive games for the service by cutting the fees they would normally pay to an outside firm for user acquisition, marketing and other distribution-related costs, the report said.

In 2017, CEO Tim Cook set a goal of doubling the services business to $50 billion by 2020 and the services accounted for $39.75 billion in revenue for Apple’s 2018 fiscal year,

Also Read- Actress Richa Chadha Feels That So Much Stigma is Attached to Sexual Crime

Apple’s services, which include paid offerings include iCloud storage, Apple Music and others have been determined to be the company’s fastest-growing business segment.

As of now, the company has not announced anything officially about this service that is intended to function like Netflix for games and could ultimately decide to abandon it, the report noted. (IANS)


Popular

Photo by Sirisvisual on Unsplash

This update provides important security updates and is recommended for all users.

The Cupertino-based tech giant Apple has started rolling out iOS 12.5.5 to older models of the iPhone and iPad. "This update provides important security updates and is recommended for all users," Apple said in the release notes for iOS 12.5.5.

The update is available for the iPad Air, the iPad mini 2, and iPad mini 3, as well as the 6th gen iPod touch, iPhone 5s, iPhone 6, and iPhone 6 Plus. All of these devices were dropped from support with iOS 13. The iOS 12.5.5 update addresses issues related to maliciously crafted PDFs, web content, and apps.

ALSO READ: The September Event Of Apple Inc.

Apple had previously rolled out iOS 12.5.4 in June with security fixes for WebKit vulnerabilities and other issues. Apple has also started seeded the first betas of iOS 15.1 as well as iPadOS 15.1. After removing SharePlay in iOS 15 beta 2, Apple has re-enabled the feature in the iOS 15.1, iPadOS 15.1, and tvOS 15.1 betas. Apple decided to pull SharePlay from the iOS 15 launch because it was not properly functioning and was still riddled with issues.

It adds features to the Health app like support for storing health-related data for Covid-19 immunisations and test results. With the latest iOS 15.1 Beta, one can now add vaccination cards to the Apple Wallet application. (IANS/ MBI)

Keep Reading Show less
Flickr

The National Basketball Association (NBA) and Lakme Fashion Week, announced a collaboration to celebrate "NBA 75"

The National Basketball Association (NBA) and Lakme Fashion Week, announced a collaboration to celebrate "NBA 75" the leagues landmark 75th Anniversary Season in 2021-22. As part of the collaboration, the NBA and Lakme Fashion Week will offer fashion designers from across India the opportunity to submit designs for an "NBA 75" collection. Select designs will be evaluated by a panel comprised of fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming October edition of Lakme Fashion Week.

The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakme Fashion Week in March 2022.

"We are excited to collaborate with Lakme Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75," said NBA Asia Executive Vice President & Managing Director Scott Levy. "The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season." The collection will be available for purchase after the event on the NBAStore.in and at select retail destinations. (IANS/ MBI)


Keep Reading Show less
IANS

Beauty icons Kriti Sanon and Shanaya Kapoor believe in natural and clean beauty products.

Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. With each passing year thanks to technology, research and development natural ingredients have finally regained their place in the spotlight. Don't take our word for it, beauty icons Kriti Sanon and Shanaya Kapoor also believe in natural and clean beauty products, and associate with the 'Naturali' range launched by RP-Sanjiv Goenka Group. The new age nature-inspired personal care brand aims to provide a one-of-a kind experience to their customer infused with trendy natural ingredients delivering quick visible results.

Hair care ambassador Kriti Sanon said, 'I am extremely thrilled to be associating with Naturali haircare range that is infused with modern, trendy natural ingredients which are free from harmful chemicals. I have always been an ardent supporter of the 'no nasties' proposition when it comes to my hair care needs, hence this association came very naturally to me. Everyone knows that natural products are supposed to be good for you, but they are often believed to be slow in giving results. Naturali changes this, as the range has a unique SuperBlend of complementary natural ingredients, that are optimized to give you quick visible results. As a woman myself, I strongly believe that no woman should ever have to compromise especially with respect to her beauty choices. So, it is extremely fulfilling to see a brand that is not only good for you being free from harmful chemicals but also makes you look good.'

sliced fruit on white surface Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. | Photo by Brooke Lark on Unsplash

Keep reading... Show less