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Apple Working on Subscription-based Gaming Service

As of now, the company has not announced anything officially about this service that is intended to function like Netflix for games and could ultimately decide to abandon it, the report noted

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

As Apple faces pressure to grow its service business to compete with content giants like Netflix and Amazon, the company is reportedly planning to launch a subscription-based gaming service.

Since the platform is in its early stages of development, it remains difficult to assume what kind of games would be included or how much would the subscription cost.

The iPhone-maker has been privately discussing the service idea with game developers mid-2018.

The company has also discussed partnering with developers as a publisher which could signal Apple’s ambition to assume distribution, marketing and other related costs for select games, news website Cheddar reported on Monday.

Currently, Apple is developing a slew of original shows for a video streaming service to rival Netflix and partnering with carriers to boost the subscriber base for Apple Music.

Mobile gaming and e-sports are expected to become a $100 billion industry by 2021 and at a time where iPhone sales are slowing down, a subscription service for App Store games could provide a boost to Apple’s revenue.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple currently takes a 30 per cent cut of App Store purchases but lowers that fee to 15 per cent after the first year of a subscription.

If Apple functioned like a publisher for games it sold through a subscription, it could entice developers to create exclusive games for the service by cutting the fees they would normally pay to an outside firm for user acquisition, marketing and other distribution-related costs, the report said.

In 2017, CEO Tim Cook set a goal of doubling the services business to $50 billion by 2020 and the services accounted for $39.75 billion in revenue for Apple’s 2018 fiscal year,

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Apple’s services, which include paid offerings include iCloud storage, Apple Music and others have been determined to be the company’s fastest-growing business segment.

As of now, the company has not announced anything officially about this service that is intended to function like Netflix for games and could ultimately decide to abandon it, the report noted. (IANS)

Next Story

Access 300 Magazines on Apple News+ For $9.99 a Month

The company also announced Apple Card designed for iPhones

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple on Monday launched an all-new service called Apple News+ where users can read latest issues of 300 magazines in categories like entertainment, politics, lifestyle, health and travel etc.

Newspapers like the Los Angeles Times, The Wall Street Journal and Canada’s The Star will also arrive on Apple News+.

Apple News+ will be available for $9.99 per month across Apple devices, starting with the US and Canada and the first month’s subscription will be free.

“The idea is to harness the power of journalism and its cultural impact. It is a great opportunity for publishers,” Apple CEO Tim Cook told the audience at the Steve Jobs theater at its Cupertino campus.

Apple won’t allow advertisers to track you so it is private and secure, he added.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Cook said the Apple Pay feature will cross 10 billion transactions in 2019.

The company also announced Apple Card designed for iPhones.

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The users can sign up for Apple Card and start using it via Wallet. Goldman Sach is the issuing authority for Apple Card that will be acceptable all over the world.

“Goldman Sach will not sell your data to third parties,” said the company. (IANS)