Wednesday July 17, 2019
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Apple Working on Subscription-based Gaming Service

As of now, the company has not announced anything officially about this service that is intended to function like Netflix for games and could ultimately decide to abandon it, the report noted

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

As Apple faces pressure to grow its service business to compete with content giants like Netflix and Amazon, the company is reportedly planning to launch a subscription-based gaming service.

Since the platform is in its early stages of development, it remains difficult to assume what kind of games would be included or how much would the subscription cost.

The iPhone-maker has been privately discussing the service idea with game developers mid-2018.

The company has also discussed partnering with developers as a publisher which could signal Apple’s ambition to assume distribution, marketing and other related costs for select games, news website Cheddar reported on Monday.

Currently, Apple is developing a slew of original shows for a video streaming service to rival Netflix and partnering with carriers to boost the subscriber base for Apple Music.

Mobile gaming and e-sports are expected to become a $100 billion industry by 2021 and at a time where iPhone sales are slowing down, a subscription service for App Store games could provide a boost to Apple’s revenue.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple currently takes a 30 per cent cut of App Store purchases but lowers that fee to 15 per cent after the first year of a subscription.

If Apple functioned like a publisher for games it sold through a subscription, it could entice developers to create exclusive games for the service by cutting the fees they would normally pay to an outside firm for user acquisition, marketing and other distribution-related costs, the report said.

In 2017, CEO Tim Cook set a goal of doubling the services business to $50 billion by 2020 and the services accounted for $39.75 billion in revenue for Apple’s 2018 fiscal year,

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Apple’s services, which include paid offerings include iCloud storage, Apple Music and others have been determined to be the company’s fastest-growing business segment.

As of now, the company has not announced anything officially about this service that is intended to function like Netflix for games and could ultimately decide to abandon it, the report noted. (IANS)

Next Story

Google Kills Nest App for Android, Apple Watches

Nest apps allowed users to view notifications, control the temperature of Nest thermostats, switch to Home/Away modes, and more

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Since not a lot of people frequently use smartwatches that can control smart home devices, Google has killed Nest apps for both Android as well as Apple watches.

Google’s Nest app markets smart home products such as thermostats, smoke detectors and security systems including smart doorbells and smart locks. Its smartwatch app offered a quick way to adjust the thermostat’s target temperature or operating mode.

Advising users to uninstall the app, version 5.37 of the Nest app prompts smartphone users with a message that reads – “Nest is no longer supported for Wear OS”, 9To5Google reported on Wednesday.

According to a statement by a company spokesperson, the search engine giant “took a look at Nest app users on smartwatches and found that only a small number of people were using it”.

Image source: wccftech.com

Moving forward the company plans to “spend more time focusing on delivering high quality experiences through mobile apps and voice interactions”.

Nest apps allowed users to view notifications, control the temperature of Nest thermostats, switch to Home/Away modes, and more.

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Google’s decision of killing the Nest app for smartwatches would not majorly affect users because they can still use their Android and Apple phones and the Nest mobile app, The Verge reported. (IANS)