Saturday February 16, 2019

Bithoor: This is the place where mankind originated according to Hindu mythology

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By Rituparna

Around 24 kilometers north of Kanpur lies the historical and majestic town of Bithoor that also steals a mention in the Puranas.

According to legends, Bithoor is the place where Lord Brahma created mankind. Therefore, it came to be known as Brahmavarta or the seat of Brahma. The holy scriptures also consider Bithoor to be the center of Universe.

Embedded in the ghats of holy river Ganges, a nail of horse is an object of special reverence for the devotees here. The believers consider that nail to be of Brahma’s horse. It is believed that the nail fell on the ghats while Brahma was going for Ashwamedha yajna. After the completion of the yajna, the forests of Utpalaranya came to be known as Brahamavarta, and from there derives the name of Bithoor.

In the later centuries, Brahmavarta blossomed as the capital of the Utpalaranya Kingdom ruled by King Uttanpad. It is said that his son, Dhruva, penanced here to please Brahma. That place is pointed out to be Dhruva Teela in Bithoor.

Bithoor’s Brahmeswar Mahadev embraces with itself a striking story that unfolds with the establishment of a Shiva linga on the Brahmavarta ghat by Brahma. It is also believed that the sages were bewildered by the demonic activities of the ogre. It was when Lord Brahma came to sages’ rescue, and spotted his clog (wooden slipper) to provide a safe and secure venue to perform the religious activities.

Conversely, MS Tyagi, assistant officer, Uttar Pradesh State Archaeology Department said, “The department has not found any object, which could symbolize the presence of Brahma’s abode, it is a matter subject to public’s belief and reverence, and department has never pestered them.”

Moreover, Bithooor outlines the epics from Ramayana, when Lord Rama freed Rajsuia, considered to be his horse for the Ashwamedha yajna. The Ramayana delineates the horse to be the symbol of sovereignty in the kingdom of Lord Rama while the abduction of the horse meant disobeying the king. The twin sons of Lord Rama, Luv and Kush, fetched the horse, and it resulted into a fight between Lord Rama and his sons.

The devotees revel in the simplicity of a small pool inside Valmiki Ashram, famous as Sita-Kund. Sita-Rasoi is still preserved, near which stands ‘Swarga Nasinee or Deep Malikha Stambha,’ which is studded with niches around illuminations. The tower has 48 steps leading to its top by a cupola, from where one can have a panoramic view of the entire city. These beautiful architectural buildings are under the surveillance of Uttar Pradesh State Archaeological Department.

 

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Vivo To Invest Rs 4,000 Crore For New Plant in Uttar Pradesh

There are currently more than 70,000 retailers in India where Vivo phones are available and the company has more than 200 exclusive stores and two experience centres

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Vivo
Vivo announces Rs 4,000 crore investment for new UP plant. (IANS)

Chinese smartphone maker Vivo on Thursday announced an additional investment of Rs 4,000 crore over a period of four years for opening a new manufacturing plant on the Yamuna Expressway in Uttar Pradesh that will generate 5,000 jobs in its first phase of expansion.
The new 169-acre land has been acquired near the existing 50-acre manufacturing facility that will help expand Vivo’s manufacturing capabilities and support its continued growth in the country, the company said in a statement.

The Rs 4,000-crore investment, which does not include the cost of the land, will also spur job opportunities in the region, added Vivo that entered India in 2014.

“India is a key market for us, and today we have reiterated our commitment by entering the next phase of growth in India. We’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities,” said Nipun Marya, Director-Brand Strategy, Vivo India.

According to the company, Chief Minister Yogi Adityanath welcomed the initiative and congratulated it.

Currently, all Vivo smartphones sold in the country are being manufactured at the Greater Noida facility, which is one of Vivo’s four manufacturing factories globally.

The existing manufacturing set-up, which saw an investment of Rs 300 crore, produces two million units a month, with more than 5,000 people at work.

With the new facility, Vivo aims to double the current production capacity to 50 million units per annum.

Vivo
Currently, all Vivo smartphones sold in the country are being manufactured at the Greater Noida facility, which is one of Vivo’s four manufacturing factories globally.

This is the second big-ticket investment from a global smartphone maker in Uttar Pradesh.

In 2017, Samsung announced that it would invest Rs 4,915 crore to double its manufacturing capacity for smartphones and refrigerators at its Noida plant.

The South Korean giant in July set up one of the world’s largest mobile manufacturing facilities in Noida, Uttar Pradesh, which was inaugurated by Prime Minister Narendra Modi and South Korean President Moon Jae-in.

When it comes to Vivo, the company was third with 10 per cent market share in India, after Xiaomi and Samsung, in the third quarter this year. Vivo performed exceedingly well in offline channels, said Counterpoint Research.

Marya told IANS in a recent interview that in terms of value, Vivo is the leader in the Rs 20,000-Rs 30,000 segment and overall No. 2 in the Indian smartphone market for the past 18 months.

Also Read- Oracle Witnessing Double-Digit Growth in India For Past 3 Years

According to him, the brand awareness of Vivo, which bagged the title sponsorship for five consecutive sessions of Indian Premier League (IPL) starting this year with a whopping Rs 2,199 crore bid, is 100 per cent.

There are currently more than 70,000 retailers in India where Vivo phones are available and the company has more than 200 exclusive stores and two experience centres.

“When we entered India, we were very clear that we wanted to build a very strong foundation here. And four years after entering the Indian market, we stay totally committed to the country,” he said. (IANS)