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Doormat on Amaon depicting a Hindu Deity Lakshmi. Angry Indians took to the social platform with tweets and Facebook posts asking Amazon to stop. Image source: deccanchronicle.com
  • Amazon was recently selling doormats visualizing Hindu Gods
  • People took to twitter, criticizing the E-commerce with #BoycottTwitter trends
  • Though the products have been removed, no apology has been received from founder Jeff Bezos

Jeff Bezos, founder of the E-commerce giant Amazon, has managed to upset many Indian customers with the sale of doormats carrying images of Hindu deities on its website. Disappointed Hindus and social activists have taken up on twitter to notify the activity as highly inappropriate. Well…it’s not just the first time this company is found selling such anti-Hindu products. Amazon was also recently known to sell inner wear depicting Hindu Gods.

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In the Hindu religion, men and women are not even allowed to enter temples wearing footwear as a mark of respect so selling doormats depicting Hindu deities is far more unacceptable. Doormats are stepped upon with dirty feet and shoes which make them an unsuitable product picturing Hindu Gods. However, visualizing them on other products like T-shirts or hats is fine.


People out-lashing on Twitter with #BoycottAmazon.Image Source: Twitter

Till now, no formal apology has been received by Jeff Bezos. Images of Hindu Gods including Shiva, Ganesha, Vishnu, Krishna, Venkateswara, Saraswati, Hanuman, Murugan and Padmanabha were portrayed on about 60 doormats being sold. These Gods are meant to be worshiped in homes and shrines not for absorbing dirt and water. According to Rajan Zed, American-Hindu community leader, inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

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Jesus Christ doormat was also sold on Amazon. Image Source: Twitter

Many people criticized this unexpected and depressing activity through twitter. They have tweeted screenshots of the product along with the hashtag #BoycottAmazon. Some have also posted pictures of doormats depicting the Indian flag that were being sold on Amazon. Not only Hindu deities, but Jesus Christ and some verses from the epic, Quran were also depicted on some insensitive products. These products were sold by an international retail brand, named Rock Bull. After the huge backlash, the website removed these products.

Amazon is an e-commerce company founded by Jeff Bezos in 1994, headquartered in Seattle, Washington, USA.

-by Shubhi Mangla, an intern at Newsgram. Twitter: @shubhi_mangla

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