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The start-ups and even the prominent companies are now using data- focused strategies to outpace the competition. In healthcare, clinical data can be reviewed treatment decisions based on Big Data algorithms that work on aggregate individual data sets to detect nuances in sub-populations that are so rare that they are not readily apparent in small samples.

Banking and retail have been early adopters of Big Data-based strategies. Increasingly, other industries are utilizing Big Data like that from sensors embedded in their products to determine how they are actually used in the real world.


Big Data is useful not just for its scale but also for its real-time and high-frequency nature that enables real-time testing of business strategies. While creating new growth opportunities for existing companies, it is also creating entirely new categories of companies that capture and analyse industry data about products and services, buyers and suppliers, consumer preferences and intent.

What can Big Data analytics do for you?

*Optimise Operations

The advent of advanced analytics, coupled with high-end computing hardware, has made it possible for organizations to analyse data more comprehensively and frequently.

Analytics can help organisations answer new questions about business operations and advance decision-making, mitigate risks and uncover insights that may prove to be valuable to the organisation. Most organisations are sitting upon heaps of transactional data. Increasingly, they are discovering and developing the capability to collect and utilise this mass of data to conduct controlled experiments to make better management decisions. For example, you can map addresses from Excel to get a visual representation of raw data.

* React faster

Big Data analytics allows organisations to make and execute better business decisions in very little time. Big Data and analytics tools allow users to work with data without going through complicated technical steps. This kind of abstraction allows data to be mined for specific purposes.

* Improve the quality of services

Big Data analytics leads to the generation of real business value by combining analysis, data and processing. The ability to include more data, run deeper analysis on it and deliver faster answers has the potential to improve services. Big Data allows ever-narrower segmentation of customers and, therefore, much more precisely tailored products or services. Big Data analytics helps organizations capitalize on a wider array of new data sources, capture data in flight, analyse all the data instead of sample subsets, apply more sophisticated analytics to it and get answers in minutes that formerly took hours or days.

* Deliver relevant, focused customer communications

Mobile technologies tracks can now track where customers are at any point of time, if they’re surfing mobile websites and what they’re looking at or buying. Marketers can now serve customised messaging to their customers. They can also inform just a sample of people who responded to an ad in the past or run test strategies on a small sample.

Where is the gap?

Data is more than mere figures in a database. Data in the form of text, audio and video files can deliver valuable insights when analysed with the right tools. Much of this happens using natural language processing tools, which are vital to text mining, sentiment analysis, clinical language and name entity recognition efforts. As Big Data analytics tools continue to mature, more and more organisations are realizing the competitive advantage of being a data-driven enterprise.

Social media sites have identified opportunities to generate revenue from the data they collect by selling ads based on an individual user’s interests. This lets companies target specific sets of individuals that fit an ideal client or prospect profile. The breakthrough technology of our time is undeniably Big Data and building a data science and analytics capability is imperative for every enterprise.

A successful Big Data initiative, then, can require a significant cultural transformation in an organisation. In addition to building the right infrastructure, recruiting the right talent ranks among the most important investments an organization can make in its Big Data initiative. Having the right people in place will ensure that the right questions are asked – and that the right insights are extracted from the data that’s available. Data professionals are in short supply and are being quickly snapped up by top firms.(Mahendra Mehta & Vibhanshu Bisht, IANS)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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Clean and maintained hands boost confidence in daily life activities.

If you feel that clean and well-groomed hands are just an essential prerequisite for women, you might like to think twice. Men should equally pay attention to their hands because our hand houses 1,500 bacteria living on each square centimeter of its skin. You can easily assume what havoc it can create in our body because in India we have the culture of eating with our hands and spaces beneath nails can become breeding heaven for germs. Moreover, clean and maintained hands boost confidence in their daily life activities. Therefore, it's important to keep your hands clean irrespective of your gender by washing or sanitizing at regular intervals. And, to keep them groomed, you don't have to visit a salon.

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* Refrain from harsh soaps: You should be mindful of the soap you are using to wash your hands. Your soap can have a moisturizing element in it like aloe vera or shea butter. Ensure that you're washing your hands with normal water as hot water can make your hand's skin dry and scaly.

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Bitcoin has become an essential crypto asset in modern portfolios and investment funds.

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Bitcoin will grow by a tenfold

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