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By Amin Bagheri
In late December, the World Health Organization reported a pneumonia-like disease in Wuhan, China. A few days after a report was revealed that a new type of Coronavirus was causing the disease. The virus, known as the New Corona, quickly killed humans in the 21th century. While the 21st Century of Science and Technology has reached a miraculous speed, for no one was it possible to imagine a new virus called Corona becoming a threat to human life and causing an international crisis. This mysterious virus raised many questions for human life and raised concerns for the world in the form of numerous questions. Many still haven’t figured out its dimensions and consequences, and even didn’t extend it seriously until a few weeks ago. The rapid spread of the virus has caused a variety of crises, all of which have had different reactions and effects on the economic and social scene and the relationships between countries. The rapid spread of the virus globally, though, is a sign of global interconnectedness and the fading of physical borders between countries. But closing the borders and restricting people’s free movement of government orders and, more importantly, adopting state-specific methods of crisis management will have no effect other than centralizing states as the most important international player. In fact, The status of the World Health Organization has not gone beyond just a facilitator and supervisor, and governments remain largely responsible for this. It should be noted, however, that the emergence of Corona as a global problem has highlighted the need for countries to work together and for the common human interest. Unfortunately, even under such acute conditions, some governments are still pursuing their own interests. But environmental degradation is undoubtedly a global issue that needs to be highlighted in common human interest, and governments are reluctant to relinquish part of their sovereignty to international law and order to effectively deal with environmental problems that threaten the integrity of human society.
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Advertising and political war
These days, instead of global sympathy and solidarity in the fight against the Corona virus, we are witnessing a global superpower propaganda war against each other. In the propaganda and political warfare, the issue has become more sensitive and countries are trying to take advantage of this crisis as an opportunity to use propaganda to direct the public opinion of the world towards their political approaches. The accusations of various countries being deliberately propagated by their political rivals are one of the propaganda-political tactics heard here and there. But to what extent can we make that statement and call a country as a major cause of the spread of the virus? First, China, as the focal point of the deadly virus to get rid of the global accusation, created a scenario that the US CIA created a corona virus, condemning the US move. The rumor quickly spread in some countries that favor anti-American theories.
Is Corona a New Biological War?
Recent advances in life sciences on the one hand and the misuse of the results of scientific research by powerful countries, on the other hand, has led to biological agents becoming deadly weapons that simultaneously threaten both national security and national and public health. In fact, biological weapons are the use of biological agents to terrorize, as well as the human toll that involves terrorist acts for specified purposes. As a matter of fact, It can be said that the use of biological weapons is not being considered a new tool against humanity, but in the past where there was still no technology like today, this tool was also used to point out the use of plague for military conquest, and in today’s world biological agents are often used in terrorist acts, even though many world powers claim human rights and are staunch claimers of human rights, but regard the use of biological agents as their legal right. Therefore, the use of biological weapons has not only stopped, but also advanced with the advancement of modern medical science, so it is imperative for countries to prevent such biological weapons from consulting with their scientists and experts on predicting, controlling, and countering them. Think of it as a solution and have the necessary preparedness and greater cooperation to protect human life in the context of international relations.
The primary purpose of biological wars is to disrupt social, business, economic activities, and to disrupt authority and regulate governments or multinational corporations. The corporate competitive market downturn in favor of buying and selling stocks has been widely cited as an example of the goals of biological weapons users. For example, the proliferation of the fifth generation of internet in the world over the next few years has created an atmosphere of competition between multinational corporations and big powers; Internet that is beyond the current speed of the Internet and will take over most of human life today. Therefore, it is not unexpected that the powers of the world and even the companies assigned to them will resort to such an indirect battlefield in order to eliminate competitors, and this time using the Corona virus. Therefore, the present era, rather than witnessing classical wars and conflicts, seems to have a special place in biological wars for human beings to use this dangerous weapon to pursue their political, economic and commercial goals without any physical conflict, even if it costs millions of lives. Besides, in such a situation, the first power will undoubtedly belong to a country that is superior in terms of technological and economic power. Accordingly, the strategic importance of biological weapons to such actors, both government and non-state, is that their destructive effect on the rival will not soon be eliminated, and will remain for subsequent generations of those who have used them.
A recent case of a Coronavirus reported from a laboratory in Wuhan, China, and more recently at the broader medical and health circles, underscores the importance of the biological issue, and the extent of the issue is acute. Also, In the not too distant future, it will be clear what the virus was, but based on the available evidence, it can be stated that biological threats are not confined to the military field and can rapidly endanger the health of citizens of all political, economic and political dimensions. , commercial, and so on.
In conclusion, the outbreak of this deadly disease can also be considered a test of humanity in a world where is ranging from unassuming people to developed, underdeveloped to developed countries and international forums, but Corona will be a disgrace to humanity if it fails. Nevertheless, it is too early to say who will win this universal general test and whether anyone was involved in producing such a deadly virus or was it just a natural process of nature. Because it takes time and in fact, the winner is the one who prevents social, economic and political collapse while preserving population life and reducing mortality and if it is able to liberate humanity from this crisis, and once again remind the dignity of humanity to the world.
Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.
Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?
A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.
ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons
Q: Jewellery is recession-proof do you agree and why?
A: Jewellery buying in India has always been an emotional and occasion-led purchase. It is also considered a great investment. The pandemic has affected all industries and the purchase pattern of consumers has slowed down. We wouldn't call it recession-proof but due to the festive season coming up, we predict a good season for all retailers.
Jewellery buying in India has always been an emotional and occasion led purchase. | Photo by Joeyy Lee on Unsplash
Q: The small Indian wedding doesn't mean that jewellery gets minimal, it just means people are investing more in jewellery. Please elaborate on how the brand's consumer behaviour has shifted in this regard.
A: Weddings in the family has always been a strong motivator for bridal jewellery purchase. It doesn't matter if the wedding is on a large scale or small scale, the kind of jewellery worn has been large. The only difference we see now is due to the pandemic and the limited number of guests at weddings the families are spending more money than before on buying diamond jewellery. We have seen the customers upgrade to higher-value diamond necklaces than ever before.
Weddings in the family has always been a strong motivator for bridal jewellery purchase. | Photo by Aayush(gop) Rawat on Unsplash
Q: The brand is the only one to offer 0 per cent interest EMI on diamond jewellery. Please share the idea behind this and what is the impact it has had on sales?
A: The idea came from the insight that during a wedding in the family, the father of the bride is always the most worried about all the wedding expenses. At ORRA, we understand this and decided to offer 0 per cent interest EMI.
We are the only brand offering 0 per cent interest EMI on diamond jewellery and we have seen a great response from customers. Offering this has led a lot of customers to upgrade the jewellery and purchase larger pieces. We are seeing a growing trend of customers who prefer buying jewellery on EMI and to pay it in equal monthly installments instead of paying the whole amount in one go.
OORA is the only brand offering 0 per cent interest EMI on diamond jewellery and they have seen a great response from customers. | Needpix
Q: The millennial and Gen Z as a segment, how important are they to you and are you doing any digital marketing for this audience?
A: The millennial and Gen z customers are extremely important to us and we launched our 'Desired Collection' specially to target this age group and style. This generation has a distinct style and makes their own decisions, they are tech savvy and are comfortable making jewellery purchases on our e-commerce website. They love a good deal along with great designs and quality products. Our customers are extremely engaged with us on our social media handles and we ensure that we respond to all their product-related queries within a day. We also have live chat and video calling facility which helps them make a decision.
OORA's customers are extremely engaged with them on our social media handles and they ensure that they respond to all their product-related queries within a day. | Photo by Campaign Creators on Unsplash
Q: Lastly what are the trends you predict for 2021 and 2022?
A: We see an upward trend this season and in the coming few months. We see an increase in demand in diamond jewellery purchases and with the help of 0 percent interest EMI we can see more and more customers buying larger pieces of diamond jewellery. (IANS/ MBI)
Keywords: diamond jewellery purchase, Diwali is known for gifting and jewelry, festive and bridal season,
The Centre on Wednesday directed all Union Ministries and Departments to clear Air India's dues immediately. An office memorandum from the Finance Ministry's Department of Expenditure said: "Recently, the Government of India has decided to disinvest Air India, and the process of disinvestment of Air India and Air India Express is ongoing.""Air India has stopped extending credit facilities on account of purchase of air tickets. Therefore, all Ministries or Departments are directed to clear Air India's dues immediately." "Air tickets from Air India may be purchased in cash till further instructions."
In 2009, the Centre had mandated that Central government officers travel via Air India for all official purposes including availing of LTC. On Monday, conglomerate Tata Group entered into a share purchase agreement with the Central government for buying out the latter's stake in national carrier Air India, Air India Express, and AISATS.
Earlier, a Letter of Intent was issued to the Tata Group. After the SPA, Tata Group would need to fulfill the conditions precedent in the agreement before taking over the airline. The rest of the transaction is expected to be completed by December.
Tata Sons' subsidiary Talace emerged as the highest bidder for the national carrier under the divestment process. Talace had quoted an enterprise value of Rs 18,000 crore for 100 per cent equity shareholding of the Centre in Air India along with that of Air India Express and AISATS. (IANS/ MBI)
Keywords: India, air India, ministers, government, purchase, dues, Tata group, centre
Sports betting has been around for centuries for the audience to not only watch the sport but to get more deeply involved in the match. It is a fun and often profitable activity for the viewer to win some extra fortune or simply get some extra sweat while watching the game. At first glance, sports betting may look like it's pure luck, but when you indulge deeper into the activity you realize it is more of a calculative and research activity than just pure luck. We must note that yes, luck does play a certain role to some extend but a win is not completely dependent on luck, if you're putting your bets on a certain team you have to make sure to do some research about the players on the team, history of wins and losses of the team and compare the probability of winning and then place bets.
Even though sports betting has existed since the ancient era, it was not until recently that it became increasingly popular among the youth. This happened due to the legalization of the activity and the rise of online sports betting. The technological revolution has expanded the sports betting industry, offering the bettors new markets and ways to bet. The only major difference between online bookmarkers and traditional brick-and-mortar venues of sports betting is that now you can place bets online from your mobile devices, laptops, computers etc.
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Online sports betting allows the sports enthusiastic bettors to place their sports bet online from wherever they are on real-life happening sports events. For instance, if there is a match between Chelsea F.C. and Machester United in the English Premier League, you can place wagers on either of the team to win from your comfort space, on your device and if you correctly predict the outcome, you'll win money.
How to Bet on Sports?
Sport betting gives more thrill and involvement in the sport to the bettor.Istockphoto
Now that you understand the basic mechanism of sports betting, how and where should you place your bets? For new bettors, sports betting can be a little intimidating because you're putting real money as stakes and no one wants to lose it. Here are the steps to place your sports bets online:
Choose a betting site: The first step to placing your sports bets is to find a reliable sports betting site. BetRivers sportsbook is one of the most popular sports betting sites in the US which also has a mobile app. It has a solid design with intuitive navigation, user friendly and polished layout.
Sign up: After choosing the website, you must sign up and provide simple details like your name, email address, age etc. to verify your proof of identity and if you're legally allowed to start betting in the state or not.
Deposit money in your online sportsbook: Once you've registered an account, you can immediately deposit some money and place your bets on the sport of your choice. Most online sports betting platforms accept numerous deposit methods. BetRivers accepts various methods like online banking, Paypal, Visa, Mastercard, pay+, etc; and withdrawing money is as simple as depositing the amount.
ALSO READ: The Growth of The Sports Betting Market
Locate the market: Before placing your first bet, pinpoint the sports you want to place bets on, then select specific competitions or leagues that interests you the most. Then you need to find a team you want to bet on. Do some research on the odds and market. Once you've made up your mind you can bet your money on your prediction.
Place your first bet: Once you're certain about your bet, you're required to enter the amount you want to bet. Most sites give you a preview of how much a bettor stands to win in the bet slip. If you're satisfied with the odds, you can happily hit the button to confirm your bet and wait for the results.
Enjoy the game: The bet has been placed, the game has started, now all you need to do is sit back, relax and watch the game and let your bet come in.
Disclaimer: (This article is sponsored and includes some commercial links)