Never miss a story

Get subscribed to our newsletter


×

social-media-585481_640Impressed by the tremendous political benefits reaped by BJP and AAP due to high-voltage social media and high-end digital campaigning in the 2014 Lok Sabha and Delhi assembly elections respectively, Bihar parties too are eagerly jumping on to the e-bandwagon.

All the major parties – Janata Dal -United (JD-U), Rashtriya Janata Dal (RJD), Congress, Lok Janshakti Party (LJP) and Hindustani Awam Morcha – are making efforts to make their presence felt on the net for the forthcoming Bihar election. Bharatiya Janata Party (BJP) is also expected to shift its well oiled cyber machine to Bihar soon.


From interactive graphical representation of the work done by their parties and making promises on Facebook to sending interactive and informative messages on WhatsApp, they are doing it all to woo voters. “It’s the best way to engage the youth and first time voters. We have set up a ‘war room’ to ensure that we remain ahead of our rivals in digital campaigning,” K.C Tyagi, chief spokesperson of JD-U, told IANS over phone.

“We have seen how Prime Minister Narendra Modi quite effectively used the social media and high-tech campaigning in the 2014 elections to ride to power at the centre,” he added. According to Bihar’s information and technology department, an estimated 5 lakh out of the state’s total population of 110 million use the internet on computers while 20 to 30 million use it on mobile phones.

Tyagi says the 2014 general elections changed the way elections were fought in India. Although the tech-savvy campaign brought rich dividents for the BJP, he says it also raised the overall cost of fighting elections.

Abdul Bari Siddiqui of RJD, who is also leader of the opposition in the Bihar assembly, says that although the reach of social media among Bihar’s population was limited, yet one cannot “deny it’s positive and long-lasting effect on the public mind.”

Talking on the phone, Siddiqui said digital campaigning involved hiring of tech experts, setting up of media rooms and manning them round-the-clock.

Under the JD-U’s ‘war room’ strategy, 400 trucks equipped with TV sets, music systems, microphones and speakers will move from village to village and showcase the government’s achievements. The personnel manning these vehicles will also interact with villagers and their local representatives to get their ideas and suggestions for Bihar’s development in future.

Flash mobs and street plays are also being planned by JD-U to gain the support of the younger generation, which is expected to play a crucial role in the legislative elections expected to be held in September or October this year.

Parties opposed to the JD-U have started Facebook pages to engage people on the social media in the run-up to the polls.

So apart from the traditional methods like high-pitch sloganeering, colourful buntings, posters and large hoardings to grab the eyeballs of the Bihar electorate, e-campaigning will add more punch to the campaigning by political parties aiming to win a majority in the state assembly.


Popular

Photo by febri sym on Unsplash

Achieving soft, beautiful and happy skin is a dream for most of us or at least a long-pending item on our wish list.

Achieving soft, beautiful and happy skin is a dream for most of us or at least a long-pending item on our wish list. While there are lot of suggestions, a laundry list of do's and don'ts to follow, there are some basics that don't change. We have to understand that happy skin is a holistic process that requires one to work on building healthy habits combined with good skincare.

Here's a ready reckoner by ITC Fiama of tried and tested skincare habits that will serve as a reminder that skincare doesn't need to be complicated, it just needs to be consistent.


* Cleanse & Moisturise -- The first and the simplest step towards healthy skin is regular cleansing and moisturising, it is advisable to use a moisturizing body soap that ensures your skin gets the right nutrients and remains supple and nourished. A great product suited to this requirement is Fiama Gel Bathing Bar, which is enriched with nature's goodness. Fiama's bathing bars come in 5 variants and they help moisturize the skin making it appear soft, happy and bouncy.

Keep Reading Show less
Photo by Pixabay

It is true that street performances has been existing in India since ancient times. But, it was Philip Astley who brought the concept of circus in India in the 1880s. Interestingly, Astley is known as the father of modern circus.

Birth of the Great Indian Circus

Keep Reading Show less
Unsplash

API security testing is a process that checks API functions for security vulnerabilities.

By- Naman Rastogi

The first thing to understand about API security testing is that it is not a one-size-fits-all process. Testers must take into account the scope of the project, as well as the specific needs of developers and end-users. This article will provide you with some basic guidelines for an API security testing program. It will also outline some API security tests that you should consider including in your API testing process.

Keep reading... Show less