Sunday, September 27, 2020
Home Life Style Beauty Tips E-commerce Shortens Distance Between You and Bridal Services

E-commerce Shortens Distance Between You and Bridal Services

Here is how you can jazz up at home

While e-commerce has been big for over a decade now, the world is being forced into a new digital era, with offline businesses being forced to go online thanks to the pandemic.

Nowhere is this more evident than with Indian fashion designers, who till now focused on the luxury market with retail experiences and unparalleled services in their flagship stores. As some of the biggest names in the business take their platforms online, Mumbai based designers Monica and Karishma join them in the new wave of Indian couture shopping with the launch of their e-commerce platform and services.

Follow us on Twitter for more exciting news updates!!

Their couture label JADE now offers a seamless and intimate shopping experience for brides-to-be, her entourage, as well as for connoisseurs of couture. The platform also offers one on one virtual consultation and e-meetings with the designers themselves that tie in with shopping directly from the brand’s very platform for bespoke made to order solutions for special occasions.

Monica Shah shares, “We’re entering a new era of digital living. The beauty of e-commerce is that it breaks geographical barriers and brings you closer to your audience across the country and globe. We are very excited to bring JADE to couture lovers, wherever in the world they may be.”

Karishma adds, “The New Age women see couture for more than just the novelty. They want to invest in a bespoke creation that is timeless, versatile, and experimental � so that there’s sustained use over time. This applies even for bridal couture, where they want pieces they can make the most of, while still being able to pass it down. We’re so happy to open up our world to brides like these all over the globe!”

IANSlife caught up with the designer duo to get all the details. Read Excerpts:

The fashion industry is one of the worst-hit in the world due to the pandemic, according to you what are the most pressing issues which have resulted from it?

Monica Shah: Ensuring everyone in our supply chain � right from our in-office teams to our kaarigars is safe and healthy is our greatest concern and priority.

Despite Unlock Phase 1, numbers are rising exponentially and psychologically people fear to step out, what do you predict for the year ahead

e-Commerce
The E-Commerce platform has entered a new digital era, and consumers are more attuned to online shopping than ever. Pixabay

Monica Shah: Every bride’s story must continue and as soon as the government norms are eased out brides will plan their wedding, albeit in a smaller way. We’re prioritizing custom ensembles and focusing on creating pieces that aren’t confined to a particular season or time.

You recently launched your e-commerce site, do you think now online is the future of retail?

Monica Shah: India is on the cusp of a new digital era. Given the current times, people are online now more than ever. An online presence is essential for brands to engage with a wider base of audience.

You’ve been in the business so long, eCommerce has been popular for decades, why didn’t you have a site up and running till today?

Monica Shah: Luxury and couture are more about a one on one experience, long conversations, and a personal touch. We wanted to focus on offering our consumers a whole experience rather than just a transaction. Despite not having our native e-commerce platform, we have had an active presence online as well as strong relationships with our clientele across the globe.

Heavy rentals, overheads and running costs with no waivers for months of lockdown have added a burden on brands like yours?

Monica Shah: It has been an unprecedented and challenging time for all of us. We have been lucky to be able to survive. But we know it’s been difficult for the industry by and large.

JADE launched its bridal e-consultancy to tell why it’s essential to have such a service in these times.

Monica Shah: We have been offering virtual consultations to our international clientele since the beginning. But are now focussing on amplifying it. India has entered a new digital era, and consumers are more attuned to online shopping than ever. We have the technology and means to tap into and reach a whole new set of customers. It’s about time we launched an eCommerce platform of our own and found better ways to stay in touch with our clientele and offer them a seamless and intimate luxury couture experience virtually.

Bridal trends in the COVID-19 era for the slim but luxurious Indian wedding?

Monica Shah: This time of pause has reinforced a whole new appreciation for local arts and crafts, and mindfully made pieces. So, I see brides taking a keener and a deeper interest in their wedding ensembles. I think brides are going to incline more towards pieces that are versatile and functional something they can wear even after the wedding, like breezy skirts with shirts rather than traditional blouses.

e-commerce
Brides opting for e-commerce are going to incline more towards pieces that are versatile and functional something they can wear even after the wedding. Pixabay

The JADE Bride has always been one who’s mindful and discerning about her ensembles. Our brides know that when they choose a JADE outfit, they choose a legacy of artisanal excellence, they choose to support quintessential Indian crafts and techniques that still maintain a global appeal. And I only see this becoming more and more prominent in the coming times.

You have worked on many social initiatives, share one closest to your heart during the current times

Monica Shah: We have founded the Chanakya School of Craft, to educate, empower, and support girls and women from underprivileged backgrounds as well as preserve India’s arts and crafts. Nurturing this talent and doing our bit in sustaining India’s artisanal legacy is something very close to our hearts.

Also Read: Social Distancing: A Difficult Phase for Huggers

Many designers are being forced to shut down retail spaces or close brands entirely. Do you think it’s a combination of the crisis or a result of bad management?

Monica Shah: It’s really an unexpected and unprecedented time. No one ever imagined a time like this would come. So, the struggle is inevitable. Every brand has its own set of challenges and its own journey. We only hope we can all come together to support the community through this challenging time.

The label’s limited-edition bridal couture collection, along with its first-ever luxury collection makes its debut on www.jadebymk.com. (IANS)

STAY CONNECTED

19,138FansLike
362FollowersFollow
1,776FollowersFollow

Most Popular

The Modern Bride

Lockdown may have forced the Big Fat Indian Wedding to become a leaner affair but a bride's approach to fashion is more discerning than...

Leading change in India’s Remote Areas: Nutrition Month

When Bihar's Kurmaha village-based Lalmati Devi, a rural laborer from an impoverished background, attended sessions on health and nutrition through a self-help group she's...

76% Marathi Singles Take Their Own Decision on Marriage

Data revealed fascinating insights on Maharashtrians and their partner preferences while choosing for their marriage. Marathi Matrimony one of the leading matchmaking services for Marathis,...

Playback Singer Asha Bhosle Says- “Do Your Riyaz Daily”

When she turned 88, Asha Bhosle reinvented herself. She launched her YouTube channel, shared anecdotes about her life with audiences spanning three generations or...

Know if Natural Medicines Can Heal Coronavirus Symptoms

In the last eight months of the Coronavirus pandemic, enough cases have been made for supplementing Covid-19 treatment with natural medicine. Data emerging from...

Having Pets Linked to Reduced Psychological Stress During Lockdown

Sharing a home with a pet appeared to act as a buffer against the psychological stress during the lockdown, say researchers adding that keeping...

Checkout The Latest Trends in Travel Amid Pandemic

Online searches for accommodations over the past few months are reflecting how consumers are viewing travel in the new normal, and several unique trends...

Depression Among COVID Patients can Defeat the Mission

BY SALIL GEWALI When uncertainty and worries come calling, the body's immune system crashes. But contrastingly, one believes, COVID-19 is fought only with better immunity....

Recent Comments