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Facebook Losing out to YouTube, Instagram and Snapchat Among US Teens

Most notably, smartphone ownership has become a nearly ubiquitous element of teenage life

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The feature would start rolling out from next week to YouTube creators with more than one lakh subscribers.
The feature would start rolling out from next week to YouTube creators with more than one lakh subscribers. Pixabay
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YouTube, Instagram and Snapchat are the most popular online platforms among US teenagers today, pushing Facebook, which once dominated the social media landscape, to the fourth position, according to a new survey.

Today, roughly half (51 percent) of US teenagers between ages 13 and 17 say they use Facebook, notably lower than the shares who use YouTube, Facebook-owned Instagram or Snapchat, showed the Pew Research Center survey results released on Thursday.

While 85 per cent teenagers use YouTube, 72 per cent use Instagram and 69 per cent use Snapchat, showed the survey conducted between March 7-April 10 this year.

Notably, lower-income teenagers are more likely to gravitate toward Facebook than those from higher-income households.

Facebook is reportedly going down in comparison to other apps.
Facebook is reportedly going down in comparison to other apps. Pixabay

Seven-in-ten teenagers living in households earning less than $30,000 a year say they use Facebook, compared with 36 per cent whose annual family income is $75,000 or more, the results showed.

Interestingly, girls were more likely than boys to say Snapchat is the site they use most often, while boys were more inclined than girls to identify YouTube as their go-to platform.

This shift in social media use of teenagers is just one example of how the technology landscape for young people has evolved since the Pew Research Center’s last survey of teenagers and technology use in 2014-2015.

Most notably, smartphone ownership has become a nearly ubiquitous element of teenage life.

Fully 95 per cent of teenagers in the US have today access to a smartphone, and 45 per cent say they are online “almost constantly”, the results showed.

The shares of teenagers who use Twitter and Tumblr are largely comparable to the shares who did so in the 2014-2015 survey.

Representational image.
Representational image. Pixabay

The survey also found there is no clear consensus among teenagers about the effect that social media has on the lives of young people today.

Minorities of teenagers describe that effect as mostly positive (31 per cent) or mostly negative (24 per cent), but the largest share (45 per cent) says that effect has been neither positive nor negative, the survey showed.

It also revealed that while a majority of both boys and girls play video games, gaming is nearly universal for boys.

Also Read: Report: Twitter Users Who Joined Before Age 13 Facing Ban

Overall, 84 per cent of teenagers say they have or have access to a game console at home, and 90 per cent say they play video games of any kind – whether on a computer, game console or cellphone.

While a substantial majority of girls report having access to a game console at home (75 per cent) or playing video games in general (83 per cent), those shares are even higher among boys.

Roughly nine-in-ten boys (92 per cent) have or have access to a game console at home, and 97 per cent say they play video games in some form or fashion, the results showed. (IANS)

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Report: Google, Facebook Make Ad Firms Suffer On Dominating Digital Dollars

Search engines such as Google will lose some of their appeal for shopping as Amazon and other retail websites gain favour and advertiser dollars over the next few years

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Ad firms suffer as Google, Facebook dominate digital dollars. Pixabay

The dominance of Google and Facebook of digital advertising has led to the number of independent and smaller ad tech companies falling 21 per cent since 2013 to 185 in the second quarter of 2018, the media reported.

According to a report in The New York Times on Sunday, venture capital money going into ad-tech start-ups is falling sharply.

“Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others,” added the report, citing global marketing research firms including LUMA Partners.

While spending for online ads was more than $88 billion last year, over 90 per cent of that went to Google or Facebook.

“Amazon is also making inroads into advertising, with a new advertising arm, raising the possibility that it will become a top competitor,” said the report.

The company generated $2.2 billion in revenue from its advertising business in the second quarter this year.

Facebook
While spending for online ads was more than $88 billion last year, over 90 per cent of that went to Google or Facebook. Pixabay

While Facebook had been predicting its ad revenue to decelerate in 2017, it actually saw a strong growth of 48.8 per cent.

According to a recent Forrester report, brands will invest 55 per cent more in digital marketing by 2023.

“Search engines such as Google will lose some of their appeal for shopping as Amazon and other retail websites gain favour and advertiser dollars over the next few years,” said Forrester.

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The move signifies a shift in the way consumer shopping habits continue to change as they are headed toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.

“The shift gives Amazon a reason to strengthen its search features — text and voice — for organic traffic, as well as its search advertising platform,” said the report. (IANS)