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BY VINOD MIRANI
There always used to be a debate till not long ago whether films and filmstars inspired fashion in society or do they merely reflect fashion and trends in general.
Come to think of it, there has been no noticeable influence of films and filmstars on creating trends that the people followed except in certain phases. Initially in films, the men mostly followed western trends. Usually, they were dressed smartly in suits when it came to urban stories. Otherwise, Dhoti was the norm. And, the majority of the male urban population, by then, had adapted western garbs while the women still stuck to sari. Even the traditional Punjabi garb of women – the Shalwar Kameez – was still a long way away. Later, it came to be known as dress! If a woman was not wearing a sari, she was wearing a dress.
As for women, it was limited to a Sari whether she was romancing or playing a housewife. Tradition ruled. If there was an influence of Hollywood films, it was limited to male stars. All sorts of films were being made and a hero even donned a hat, which was not Indian. As it were, few followed filmstars when it came to trends in fashion. Society was too traditionally ingrained in customs.
So far, there was no debate on the people following fashion trends from films.
There was a single trend that was common to filmstars as well as youth of the 1950s and ‘60s.
I cannot say for sure who picked it from who. There was this hairstyle that actors like Dev Anand and Dilip Kumar sported, as did the men in the real life. This fashion must have been timebound since both the actors, Dilip Kumar and Dev Anand, changed eventually.
As far as I can recall, Dev Anand changed it midway through the filming of his movie, “Guide”, and went on to retain the new hairdo for the rest of his life.
One would reckon that the debate over films followed life trends or whether the public followed films started roughly around the 1970s. In most cases, these were not followed as fashion. Rather, picking up an odd something that a hero did in a particular film.
The best example here was the checked – rather, designer – hat that Dev Anand sported in his musical hit, “Jewel Thief”. Actually, female stars inspired more fans to follow their hairstyles. The one that became a craze was filmstar Sadhna’s Chinese Cut with the patch of hair falling on her forehead. It came to be known as Sadhna Cut.
The other female hairstyle was called bouffant, a fluffy hairstyle, which was dubbed Chidiya Ka Ghosla (bird’s nest) in Hindi. Most heroines used it and so did women in real life, especially on special occasions.
The hat from “Jewel Thief” became such a rage that every next young lad was seen wearing it. After all, despite his seniority, Dev Anand had always been a youth icon. In fact, in Mumbai, he was known as the Matinee Idol. In those days, cinema halls ran four shows a day between 12 noon and 9 pm for new films. But, they screened old Hindi films in, what was called the matinee show, which started at around 10 am. These old films were screened at half the admission rates and were popular with collegians. Dev Anand, films were the most sought after. (In North, matinee shows meant 3 pm shows.)
India did not have the system of franchise when it came to film fashion or memorabilia as it happens in the West. Hence, the “Jewel Thief” hat, which would have sold in lakhs, brought no profits to the production house.
Another product that drew attention was the Rajdoot mini motorbike used in the film “Bobby”. The bike was a hit as was the film. However, the craze for the bike did not last long due to technical reasons, which only bike riders could define. Having experienced a ride many times, I tend to agree.
The thing about bikes was that, they were popular with the collegegoing youth but, their decision to ride a bike and the buying power rested with parents. Another product that took off after “Bobby” was the Bobby hairpin for girls. Sold in millions, it ensured no gain for the filmmaker.
Imitating star fashion was back with superstar Rajesh Khanna. The actor established himself as such a legend as an icon of romance, that just about everything about him was an inspiration for his fans. Rajesh Khanna’s costume designer devised a special kind of kurta for him because tucked-in shirts did not look good on him since he had big backside! The kurta he wore came to be known as the Guru kurta and became a rage. This was one fad that lasted for a long time.
Khanna fans also tried to imitate his hairstyle. So much so that even actor Dharmendra decided to appoint Khanna’s hairstylist for himself.
While costumes and hairstyles did not always create trends, the stars’ costume designers (as their tailors were known), as well as barbers (known as hair stylists) benefitted the most. Stylo, Kachins, Lifestyles, Bada Saab were the prominent costume designers.
Kachin’s was the designer for Amitabh Bachchan. Usually, they preferred open collar shirt with a jacket for the hero. Costume designers were good at camouflaging the shortcomings of their stars. Bachchan, it was said (and seen), had a hugely drooping left shoulder. Kachins did well to pad it up. However, open collar was not made for frail Indian male physic and never caught up.
The sari was replaced with shalwar kameez for female stars. Yet, it did not get through to the women of the world. Finally, it did, with the era of tight churidar and tastefully designed kurtas which helped accentuate a heroine’s body. The mandatory chunni was done away with.
The best ambassador to carry these churidar kurtas in those days was Mumtaz, a huge star in her own right. The change to sari was made with a sexier way of wrapping it just above hips thereby making the woman’s hips more prominent. That has stayed.
Besides Mumtaz, Zeenat Aman and Parveen Babi were considered the most fashionable who could both carry any kind of dress. Also, influenced by Muslim social films, gharara and sharara became popular for a while but these were not day-to-day fashion and remained limited to special occasions like weddings.
Can’t say if it is because of films or tradition, but the Punjabi Dress, as shalwar kameez are known, has been accepted as the all-India alternative to sari. That is, even most of the schools from the North to deep South, have accepted the dress as the school uniform for it covers the whole body even better than the sari does.
In between, there were other flashes of fashion that were much discussed in the media as well as public. One of them was Sharmila Tagore sporting a bikini in the film “An Evening In Paris” (1967). The other was Shashi Kapoor wearing bell bottom trousers in “Suhana Safar” (1970). Both created a debate. The thing with Bikini was that it did not have much use to Indian women while, when it came to bell bottoms, they were already in with the college lads; Shashi Kapoor may just have given them further boost.
Now, there are no barriers between film fashion and real-life dressing. In fact, films reflect real-life fashion as that is more identifiable to the movie buffs. It is mostly about denims, jeans, hot pants and what have you. But, to break the monotony and provide some comic relief, we have Ranveer Singh and his outrageous dresses. (IANS)
By- Laxman Balagani
Remote working has grown to be a dominant trend in the post-pandemic world. Gartner anticipates that 41% of employees will work at least some of the time remotely once the coronavirus is in the rear-view mirror. Such a lasting change in the workplace culture has had the biggest impact on cybersecurity.
Many businesses struggle with how to secure remote workers or if it's even worth trying at all due to fears about security risks for those who aren't physically present on-site at any given time. What they need is insightful, practical, and useful visibility across all communication vectors as they support vast, remote workforces. To obtain this level of visibility, organizations should reconsider their data and user protection techniques and strive to get meaningful insights into what's going on behind the scenes.
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There are cyber risk management solutions available today that can help ensure your business stays safe and productive without sacrificing flexibility for your employees.
To guarantee a safe and secure working environment, enterprises must rethink their approach to security and privacy when dealing with a dispersed workforce. This article explores how business leaders should approach cybersecurity risk management in the era of remote working.
A behavior-centric approach based on a human-centric viewpoint on cybersecurity
The growing usage of smartphones, cloud-based apps, and social media in both work and personal has made it clear that people are the new perimeter. To contain these changes, the new cybersecurity risk management strategy, which aims to protect people, places, and things, works on a behavior-centric approach.
This approach centers on understanding users' behaviors using critical data and intellectual property across worldwide IT systems. This strategy is designed to identify problematic employee behaviors and prevent them from escalating. It's a new way of defending against threats that complements the traditional cyber risk management approach of stopping the bad guys.
It has become essential for businesses to integrate edge security, cloud security, and network security into a single, cohesive format. Here are a few steps businesses can take to enhance cybersecurity when working remotely -
To guarantee a safe and secure working environment, enterprises must rethink their approach to security and privacy when dealing with a dispersed workforce.Unsplash
Providing cyber security training to employees who work remotely can help minimize cyber threats. Ideally, employees should be able to spot a cyber scam in action and know how to avoid it in the future so they stay one step ahead of cyber threats. Providing cyber security training through video modules or cyber security e-learning is a great way to help remote employees retain cyber threat prevention techniques, cyber-hygiene standards, and cyber safety procedures.
There is an absence of a true security perimeter in a remote workplace. Thus, organizations must adopt the mentality of zero trust. All systems must be properly secured and require verified access, whether internal or external. Adding a layer of multi-factor authentication is a crucial step that will protect data from unauthorized access.
Ironically, cloud-based security systems offer better cybersecurity risk management than on-premise servers. Cloud systems are built from the ground up to be safe even when exposed to the public internet. This gives them an edge over regular file servers, which are only lightly secured with sensitive data.
The use of collaboration tools and videoconferencing platforms to allow for business interactions while away has increased significantly. Most of these were quickly integrated, with resiliency taking precedence over any security concerns. The recent Zoom-bombing is the poster child for the risks that come with adopting technologies fast. Teams in the CXO suite need to get defensive and audit all tools and platforms for security flaws before integrating them.
We've already seen software-defined networks (SDNs) emerge to define and protect networks, allowing businesses to use a single, holistic approach for all edge computing. Now that remote networks have taken center stage, IT leaders must apply the same strategy across the network and into the cloud to ensure consistency, cohesion, and security.
Remote working makes it imperative to rely on digital connections, making it critical to ensure that they're secure, fast, scalable, and robust across all networks.
Some companies may not embrace working remotely as their modus operandi, while some organizations might cling to an outdated network model. Anyhow, businesses must consider the long-term impacts of technological disruption and look at them as opportunities. With a distributed workforce, organizations must reconsider how they secure and protect their data.
(Disclaimer: This article is sponsored and includes some commercial links.)
By- Devakinanda Ji!
ॐ त्रिकालसन्ध्यानुष्ठितभूम्यै नमः
(Ṫrikāla: Three periods of the day; Sandhya: Obeisance to Sun god; Anuṣthiṫa: Practice, performance)
The word sandhya refers to those times, when night passes into day and day passes into night. They are dawn and dusk. The ritual of one's obeisance to God during these periods is known as sandhyāvandanam. Doing the ritual thrice at dawn (prātah sandhyā), at midday when the sun is right above our head (madhyāhna sandhyā); and dusk (sāyantrah sandhyā) is known as trikāla.
A person who has undergone the upanayana ceremony, as also house-holders (except the working class), are expected to perform this sandhyā ritual three times a day, as a sacred duty. These three rituals have many steps in common. However, in practice, only the first and the last have survived. The scriptures have provided for this modification.
After taking a bath and wearing the traditional religious dress (dhoṫi and chadar or uttarīya) one should apply the religious marks on the forehead (like the vibhūti or the ūrdhva puṇḍra as per one's family traditions), and sit on the seat (kept aside and used only for such religious purposes). Though there are differences in the procedure and the various steps to be followed, the six steps common to all and the detailed procedure has to be learnt from the family priest or the elders in the family.
These six steps are: 1) Āchamanam- is the ceremonial sipping of water from the right hand cupped in the shape of the ear of a cow (gokarṇam) to the appropriate mantras. This āchamanam is a general purification act that precedes every religious undertaking. 2) Prāṇāyāmam- is the control of the prāṇic energy through the regulation of the breathing process as detailed in the works of yoga. Prāṇayāmam helps in the control of the mind also. 3) Mārjanam- is literally means cleansing or purifying. It consists of sprinkling water on specified parts of the body with a mantra. This process will make the body ceremonially pure and fit the ritualistic act. 4) Arghyapradāna-is the offering of water taken in the two hands cupped together, by repeating the Gāyatrī mantra and addressing the Sun-god. This is just to show our gratitude to the Sun-god who is our primary life-support. 5) Gāyatrī japa-is for the goddess Gāyatrī within the orb of the sun. 6) Sūryopasṭhāna- is repeating the prayer addressed to the deity Gāyatrī in the standing posture, facing the sun. This is the last rite of bidding farewell to the goddess after having invoked her and satiated her through japa.
Hence, our land which worships the Sun-god who is our primary life-support, three times a day is known to be 'Trikālasandhyāvandānuṣthiṫa Bhūmi'.
By- Leby Sport
Parimatch bookmaker has managed to establish itself well all over the world, including India. Sophisticated software and extensive functionality make life easier for players and give an unforgettable betting experience. There is also a huge number of sports events, both regional and global. In particular, Indians can make predictions on horse racing, soccer, virtual sports and so on. Learn more useful information from our Parimatch review.
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Advantages of betting at Parimatch
Let us highlight the key advantages of this betting site:
- The company works honestly and legally, which is confirmed by a Curacao license.
- Almost all sports disciplines are available for predictions, many of which are popular in India.
- There is a lucrative welcome bonus and loyalty program.
- The user interface is user-friendly and has many features.
- Availability of live streaming for important events.
- Several ways to access the platform: web client, mobile version, apps for iOS/Android.
- High odds and the ability to cancel bets before the start of events.
- A lot of payment methods and fast payouts.
- Operational work of the support team.
Parimatch Official site in India is a really high-quality and modern betting platform, which allows not only to play, but also to win. The main thing to remember is that in order to play successfully, you need to carefully analyze sporting events, treat betting in a cold-blooded manner and without emotions, as well as react calmly to losses, not trying to win back money immediately and without preparation.
Parimatch registration and verification
Parimatch step by step instructions
It won't take you long to create a personal account. The main thing is to follow clearly the step-by-step instruction and enter true data:
- Visit the official website of the bookmaker and click on the yellow button in the right corner of the screen - "Register".
- Enter a valid phone number and come up with a strong password.
- Read the Terms and Conditions and confirm your age of majority.
- Complete the registration.
Now you can login and make bets. But we strongly recommend you to pass the verification right after registration, which is a mandatory step if you wish to withdraw your winnings. It should be noted that the availability of account verification positively characterizes the bookmaker, because they care about the maximum protection of customers from the actions of fraudsters.
To verify your profile, find the "Personal information" on the website and select "Account verification". For verification, you can use one of your identity documents: military ID, ID card, passport and so on.
You also need to verify your email. Specify the actual e-mail address and wait for the letter from Parimatch for the confirmation. You will be able to use the services of the bookmaker without restrictions only after your personal and payment details will be checked and approved.
Note also that you can use three methods of authorization on Parimatch India in the future. You can choose from a phone number, a gaming account number and an email address.
Parimatch User Interface
Players from India can choose the best deposit method from a wide list. Here are just some of the suitable options:
- Astropay Card.
The choice of a financial instrument is influenced by the preferences of a particular user. Those who prefer maximum anonymity often choose Crypto, and security lovers prefer UPI. For instant deposits, Paytm is popular.
But in any case you can deposit money to your account in the local currency, which is very convenient. Often the minimum deposit amount is 300 rupees, although sometimes the minimum deposit is influenced by the conditions of a particular sporting event.
Withdrawal at Parimatch
The good news: the platform allows you to withdraw winnings in rupees, using the same financial tools that are available for deposits. No conversions and overpayments, as well as a high degree of security are all about Parimatch.
But the conditions for cashout are very different depending on the selected payment method. For example, if you use Skrill, you can cash out from 700 rupees and it takes no more than 24 hours. A wire transfer, on the other hand, requires you to wait up to two days for a cashout and the minimum amount is 1,000 rupees. Remember, you can't cash out your winnings without prior verification.
Our Parimatch review India couldn't do without a review of the support team. Players often turn to the company with questions about registration, bonuses, financial tools. That's why the bookmaker offers several ways of communication at once for uninterrupted support of its customers:
- Email. If you don't have any urgent questions, but, for example, want to get an in-depth consultation or make a suggestion on how to upgrade the platform, send an email to email@example.com.
- Live Chat. An ideal solution for urgent questions and consultations. You can find the chat window on the site. To start a dialog, fill out the request form and wait for an employee of the bookie to get in touch.
- Phone number. If you prefer live communication rather than correspondence, contact the Parimatch representatives on this number: +38-050-806-22-04.
You can also get advice via popular instant messengers. Use the number +38-068-551-83-24 for communication on WhatsApp. If you want to "chat" via Telegram, find this bot: @ParimatchINDIA_bot.
(Disclaimer: This article is sponsored and includes some commercial links.)