Thursday February 20, 2020
Home Lead Story Flipkart Plan...

Flipkart Plans to Eliminate Single-use Plastic in Packaging by 2021

Over the course of the next year, customers can expect to see more measures in the plan to cut down on plastic including “eComm ready packaging” from brands and recycled paper bags for packaging, it said

0
//

E-commerce major Flipkart on Thursday said it plans to eliminate single-use plastic in packaging and move towards a 100 per cent recycled plastic consumption in its own supply chain by March 2021.

The company said that as of August 1, 2019, it has achieved a 25 per cent reduction in single-use plastic, through various initiatives across its packaging value chain.

“Flipkart also made a commitment to eliminate single use plastic in packaging and move towards a 100 per cent recycled plastic consumption in its own supply chain by March 2021. Flipkart is working on various initiatives including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material and ‘2 Ply’ roll to name a few,” it said in a statement.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“Under this commitment, Flipkart has also filed for the EPR (Extended producer responsibility) and is targeting 30 per cent collection back in first year to begin with. Flipkart also committed to maximize the Recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption,” it added.

Also Read: Amazon Alexa Offering Over 30,000 Skills in India: Report

Over the course of the next year, customers can expect to see more measures in the plan to cut down on plastic including “eComm ready packaging” from brands and recycled paper bags for packaging, it said.

Kalyan Krishnamurthy, Group CEO, Flipkart said: “Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to create a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximise the use of recycled and renewable materials.” (IANS)

Next Story

In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

0
M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

Amazon
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

ALSO READ: Facebook Funds India’s Fastest Growing Education Start-Up “Unacademy”

The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)