Two areas of specialization you can focus on for digital marketing certification are Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
To figure out which option to take, you need to understand which one offers the best value. This also requires a basic understanding of what is involved in each option and the general demand for digital marketing certification.
Through this guide, you'll get the insights you need.
Two areas of specialization you can focus on for digital marketing certification are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Pixabay
Digital marketing has increasingly gained popularity in the business world.
Hardly any organization today operates without some form of digital marketing. Here are some of the reasons why:
Due to the Internet's global reach, digital marketing offers far greater reach and exposure than traditional options. Television and radio are typically limited to particular locations, unlike the Internet.
Digital marketing offers robust, automated systems that let you target exactly who you want, despite having a massive global reach. Considering that many online platforms have extensive information about online users, it's relatively easy to identify the right target audience.
Compared to traditional modes like TV advertising, where you wouldn't easily gauge returns on your marketing campaigns, digital marketing offers powerful analytics that help you gauge and refine your campaigns. This way, you can refine your operations for maximum ROI.
To figure out which option to take, you need to understand which one offers the best value. Pixabay
The ease with which audiences can give feedback makes engagement possible in digital marketing. This is something that wasn't possible with flyers, TV, or radio ads.
The online space offers room for much more creative marketing campaigns than the limited traditional methods. This has made it possible for some companies to grow at a tremendous pace using innovative guerrilla marketing tactics.
SEO is a form of digital marketing for organic (unpaid) exposure.
It leverages on search engine ranking to pull in traffic from people searching online. To achieve this, instead of paying for adverts to appear on search engine results, you optimize the content on your site, so search engines like Google rank it high when people type related keywords.
SEO optimization involves both on-page and off-page factors.
This also requires a basic understanding of what is involved in each option and the general demand. Pixabay
The on-page SEO factors include meta descriptions, keywords, URLs, meta-titles, quality content, page load speed, and searcher intent. Off-page SEO factors include domain name, backlinks, trust, authority, searcher location, and searcher characteristics.
On the other hand, SEM is a form of digital marketing using paid exposure.
Here, you'll use paid advertisement to feature in the top search engine result pages (SERPs). When you pay for an advert related to a specific keyword, Google, or any other search engine will display your content on top when people search for that keyword.
Such ads are typically pay-per-click. The adverts can be in different forms, including product listing ads and text-based ads.
To identify the best option, you need to know the specific advantages and disadvantages of each.
Here are the key pros and cons of SEO and SEM:
Based on those advantages and disadvantages of SEO and SEM, you can figure out an option that will serve you best. You can identify specific situations where SEO will work better than SEM and vice versa.
Here are some sample case scenarios:
If you're interested in a digital marketing certification not just for your business application, but to use as a digital marketer, those insights can help you too. You can figure out the specific types of people you will serve and focus on an option that aligns with them.
Considering that more than one billion sites exist online, SEO and SEM strategies are now far more complicated.
Hence, to stand out, you must become a pro in the complex aspects of SEO, SEM, and other digital marketing aspects. You can achieve that through a digital marketing certification, which equips you with the latest insights and skills within this industry.