Living on the edge: A birthday dreamscape

Google Earth's Founder Anita Lal spoke about the initiative, "Animals are so vulnerable, and their habitats are ever receding due to the pressure on land." |Wikipedia
Google Earth's Founder Anita Lal spoke about the initiative, "Animals are so vulnerable, and their habitats are ever receding due to the pressure on land." |Wikipedia

Good Earth, released its first-ever limited-edition art prints in 2020, depicting flora and wildlife recovering their due place in nature.

Van Vaibhav is Good Earth's guiding concept. The brand has a profound passion for nature in all of its forms, and preserving the beauty of the forest is at the centre of everything. In keeping with this ethos, there is no better way to commemorate our 26th anniversary than by giving back to the environment.

The Dreamscape art print series celebrates the brand's birthday. Endangered and fragile creatures of wild paradise come alive with attention to their condition in India.

The artwork, titled 'Living on the Edge,' underlines the importance of getting a closer look at these wonderful creatures. While everything appears to be lovely and unconstrained, these endangered species are truly living on the verge of extinction.

The Dreamscape will be printed in 500 limited edition Poster prints, which will be available for purchase the brand's web store. All sales revenues – matched with an equal amount by Good Earth – will go towards the Wildlife Trust of India's aim to conserve and protect vulnerable and endangered species, as part of our ongoing relationship.

Google Earth's Founder Anita Lal spoke about the initiative, "Animals are so vulnerable, and their habitats are ever receding due to the pressure on land." |WikipediaWikipedia


Speaking about the initiative, Good Earth's Founder and Creative Director, Anita Lal, says, "Birthdays are milestones when we count our blessings and look ahead with hope for a better future for all. Animals are so vulnerable, and their habitats are ever receding due to the pressure on land and the many hazards that humankind creates on this planet. The Wildlife Trust of India, among many others, is working tirelessly to stem the decline in the numbers of our vulnerable animals. We want to contribute to this valiant effort in any way we can. Our hope is that the posters help create awareness and sensitise us and the younger generation to think more about ways to live sustainably.

Collaboration with English artist Rebecca Campbell

Rebecca Campbell's special illustrations are featured in the birthday dreamscape, a fitting collaboration given her enthusiasm for nature. The British artist created gorgeous drawings/illustrations of fragile, endangered, and critically endangered species for this exclusive print, which then travelled to our in-house design team's digital paradise.

The Indian one-horned rhinoceros, Asian elephant, Common Leopard, Markhor, Hangul, Himalayan Brown Bear, Whale Shark, Gharial, Indian Cheetah, Indian Pangolin, Asiatic Black Bear, Asian Wild Water Buffalo, Sarus Crane, and Anaimalai Flying Frog are among the species shown in the artwork.

(IANS/PR)

(Keywords: Rebecca Campbell, Good Earth's Founder and Creative Director, Anita Lal, Good Earth)

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