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Google Acquires Leading Wearable Brand ‘Fitbit’

Fitbit co-founder and CEO James Park called Google "an ideal partner" to advance Fitbit's mission

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google on Friday announced that it has acquired leading wearable brand Fitbit for $2.1 billion.

“Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand,” said Rick Osterloh, Senior Vice President, Devices & Services, Google.

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” he added.

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit.

Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

Google aspires to create tools that help people enhance their knowledge, success, health and happiness.

fitbit, health
Fitbit watches have sensors that get information from air temperature and humidity, but also from the physiological response of the individual in that environment. Pixabay

“This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives,” said Google.

Similar to its other products, Google said “with wearables, we will be transparent about the data we collect”.

“We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move or delete their data,” the company said.

Also Read: Men with Higher Levels of Hormones in Blood Face Higher Risk of Prostate Cancer

Fitbit co-founder and CEO James Park called Google “an ideal partner” to advance Fitbit’s mission.

“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead,” Park said in a statement. (IANS)

Next Story

Google To Unveil New Feature that Allows Users to Check Their Pronounciation

Presently, it is available on mobile in American English and is coming soon in Spanish

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Google is also improving its word translations and definitions with visual prompts. Pixabay

Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning.

With this new feature, a user will be able to speak into their microphone and then Google’s AI will analyze the snippet and compare it against the word’s correct pronunciation.

Then, the user will receive feedback on how each syllable matches Google’s expected pronunciation.

‘For example, if you are practicing how to say “asterisk,” the speech recognition technology analyzes how you said the word and then, it recognizes that the last soundbite was pronounced ‘rict’ instead of ‘hsk,’ Google said in a statement recently.

Presently, it is available on mobile in American English and is coming soon in Spanish.

Google is also improving its word translations and definitions with visual prompts.

Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning.
Pixabay

Google
Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning. Pixabay

“Starting rolling out today, when you look up the translation of a word or its definition, you will start seeing images that give you additional context. This can be useful with words that have multiple meanings like “seal,” or words like “avocado” that aren’t commonly used in all languages or regions,” the company added.

ALSO READ: Google Probe to Expand into Search and Android

According to Google, these new features give a creative, more effective way to practice, visualize and remember new words and the company is planning to expand these features to more languages, accents and regions in the future. (IANS)