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Google to let users shop through Search, Assistant

'Shopping Actions' uses a pay-per-sale model, meaning you only pay when a sale actually takes place

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Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons
  • Google launched a new programme called ‘Shopping Actions’
  • Now users can shop products using the virtual assistant
  • This will make shopping easy for the users

Google announced on Monday the launch of a new programme called “Shopping Actions” that gives users an option to shop products on its virtual assistant and Search with a universal cart from mobile, desktop, or even Google Home device. The programme is open to retailers in the US.

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This action will make shopping easier ofr users. Wikimedia Commons

“‘Shopping Actions’ uses a pay-per-sale model, meaning you only pay when a sale actually takes place. ‘Shopping Actions’ appear within the sponsored ‘Shopping Unit’ on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday.

In exchange, retailers will reportedly give Google a cut of the profit from each purchase which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.

Also Read: Google Makes Machine Learning Education Available For All

“Early testing indicates that the participating retailers on an average see an increase in total conversions at a lower cost, compared to running Shopping ads alone. We have also seen an approximately 30 per cent average increase in basket size for merchants participating in ‘Shopping Actions’,” the company added.

Google has collaborated with getty images. Wikimedia Commons
Google will pay per sale to the retailers. Wikimedia Commons

Mobile searches for “where to buy” grew over 85 per cent in the past two years while 44 per cent of those who use their voice-activated speaker, at least weekly, say they use the device to order products they need like groceries, and household items at least once a week. IANS

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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google
Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0