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Google to let users shop through Search, Assistant

'Shopping Actions' uses a pay-per-sale model, meaning you only pay when a sale actually takes place

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Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons
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  • Google launched a new programme called ‘Shopping Actions’
  • Now users can shop products using the virtual assistant
  • This will make shopping easy for the users

Google announced on Monday the launch of a new programme called “Shopping Actions” that gives users an option to shop products on its virtual assistant and Search with a universal cart from mobile, desktop, or even Google Home device. The programme is open to retailers in the US.

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This action will make shopping easier ofr users. Wikimedia Commons

“‘Shopping Actions’ uses a pay-per-sale model, meaning you only pay when a sale actually takes place. ‘Shopping Actions’ appear within the sponsored ‘Shopping Unit’ on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday.

In exchange, retailers will reportedly give Google a cut of the profit from each purchase which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.

Also Read: Google Makes Machine Learning Education Available For All

“Early testing indicates that the participating retailers on an average see an increase in total conversions at a lower cost, compared to running Shopping ads alone. We have also seen an approximately 30 per cent average increase in basket size for merchants participating in ‘Shopping Actions’,” the company added.

Google has collaborated with getty images. Wikimedia Commons
Google will pay per sale to the retailers. Wikimedia Commons

Mobile searches for “where to buy” grew over 85 per cent in the past two years while 44 per cent of those who use their voice-activated speaker, at least weekly, say they use the device to order products they need like groceries, and household items at least once a week. IANS

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EU Prepares to hit Google with Record Fine in Android Monopoly Case

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers

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Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers.
Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers. Pixabay

Google will be hit with a record European Union (EU) fine for using its Android smartphone system to fortify its search empire.

The fine — likely to be handed down on Tuesday or Wednesday — is expected to eclipse the 2.1 bn pound monopoly abuse penalty Google paid last year over its internet shopping business, and escalates the war between Silicon Valley and Brussels, The Telegraph reported on Saturday.

The European Commission’s competition chief Margrethe Vestager has been investigating Google for three years over complaints the company illegally forces smartphone manufacturers to install its apps.

It gives its Android software to phone manufacturers for free, but binds them to “exclusivity agreements” that force them to install Google’s web browser and search engine if they use the Google Play app store, the report said.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet's annual turnover, or 9.5 bn euro (8.4 bn pound)
The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound). Pixabay

Opponents claim that this constitutes abuse of Android’s 74 per cent share of the European smartphone market and harms rival search engines and browsers.

Meanwhile, Google insists the agreements allow Android to remain free to manufacturers and help them compete against Apple.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound).

Also Read: Google Rolls Out ‘Morse Code’ Support on Gboard for iOS

Although it is not expected to use the full extent of its powers, the fine is likely to be higher than the 2.4 bn euros Google was ordered to pay in June last year over claims it stuffed search results with its own shopping adverts, squeezing out price comparison services.

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers. This could mean more Android phones being sold without Google software installed, potentially boosting rival search engines and web browsers such as Microsoft’s Bing or Firefox. (IANS)