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Google to let users shop through Search, Assistant

'Shopping Actions' uses a pay-per-sale model, meaning you only pay when a sale actually takes place

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Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons
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  • Google launched a new programme called ‘Shopping Actions’
  • Now users can shop products using the virtual assistant
  • This will make shopping easy for the users

Google announced on Monday the launch of a new programme called “Shopping Actions” that gives users an option to shop products on its virtual assistant and Search with a universal cart from mobile, desktop, or even Google Home device. The programme is open to retailers in the US.

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This action will make shopping easier ofr users. Wikimedia Commons

“‘Shopping Actions’ uses a pay-per-sale model, meaning you only pay when a sale actually takes place. ‘Shopping Actions’ appear within the sponsored ‘Shopping Unit’ on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday.

In exchange, retailers will reportedly give Google a cut of the profit from each purchase which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.

Also Read: Google Makes Machine Learning Education Available For All

“Early testing indicates that the participating retailers on an average see an increase in total conversions at a lower cost, compared to running Shopping ads alone. We have also seen an approximately 30 per cent average increase in basket size for merchants participating in ‘Shopping Actions’,” the company added.

Google has collaborated with getty images. Wikimedia Commons
Google will pay per sale to the retailers. Wikimedia Commons

Mobile searches for “where to buy” grew over 85 per cent in the past two years while 44 per cent of those who use their voice-activated speaker, at least weekly, say they use the device to order products they need like groceries, and household items at least once a week. IANS

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Google’s ‘Chat’ service a gift to cybercriminals: Amnesty

RCS is a communication protocol between mobile-telephone carriers and between phone and carrier

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The logo of Google.
Google Chat is gift cybercriminals. Pixabay

Google’s decision to launch a new messaging service called “Chat” without end-to-end encryption shows utter contempt for the privacy of Android users and has handed a precious gift to cybercriminals and government spies alike, Amnesty International has said.

Communications on the new “Chat” service will not be sent over the Internet but through mobile phone carriers, like SMS text messages, according to reports.

Google Chat is becoming more famous.

In a statement to The Verge this week, a Google spokesperson confirmed that the new service will not use end-to-end encryption and that Google is “pausing investment” in its existing mobile messaging app “Allo” which has an option for end-to-end encryption.

“Not only does this shockingly retrograde step leave Google lagging behind its closest competitors — Apple’s iMessage and Facebook’s WhatsApp both have end-to-end encryption in place by default — it is also a step backwards from the company’s previous attempts at online messaging,” Joe Westby, a technology and human rights researcher at Amnesty International, said on Friday.

Also Read: Google Will Take Action If Apps Violate Its Policies

Amnesty International considers end-to-end encryption a minimum requirement for technology companies to ensure that private information in messaging apps stays private. End-to-end encryption is a way of scrambling digital data so that only the sender and recipient can see it.

When it is in place, even the company providing the service is unable to access the content of communications. “Following the revelations by CIA whistleblower Edward Snowden, end-to-end encryption has become recognised as an essential safeguard for protecting people’s privacy when using messaging apps. With this new Chat service, Google shows a staggering failure to respect the human rights of its customers,” Westby said in a statement.

A Google picture.
The Chat is a security threat. VOA

In the wake of the recent Facebook data scandal, Westby said that Google’s decision is not only dangerous but also out of step with current attitudes to data privacy. “Google should immediately scrap it in its current form and instead give its customers a product that protects their privacy,” Westby suggested.

Google is going all in on building the Rich Communication Services (RCS). RCS is a communication protocol between mobile-telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is more rich, provide phonebook polling and transmit in-call multimedia. IANS