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Google to let users shop through Search, Assistant

'Shopping Actions' uses a pay-per-sale model, meaning you only pay when a sale actually takes place

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  • Google launched a new programme called ‘Shopping Actions’
  • Now users can shop products using the virtual assistant
  • This will make shopping easy for the users

Google announced on Monday the launch of a new programme called “Shopping Actions” that gives users an option to shop products on its virtual assistant and Search with a universal cart from mobile, desktop, or even Google Home device. The programme is open to retailers in the US.

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This action will make shopping easier ofr users. Wikimedia Commons

“‘Shopping Actions’ uses a pay-per-sale model, meaning you only pay when a sale actually takes place. ‘Shopping Actions’ appear within the sponsored ‘Shopping Unit’ on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday.

In exchange, retailers will reportedly give Google a cut of the profit from each purchase which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.

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“Early testing indicates that the participating retailers on an average see an increase in total conversions at a lower cost, compared to running Shopping ads alone. We have also seen an approximately 30 per cent average increase in basket size for merchants participating in ‘Shopping Actions’,” the company added.

Google has collaborated with getty images. Wikimedia Commons
Google will pay per sale to the retailers. Wikimedia Commons

Mobile searches for “where to buy” grew over 85 per cent in the past two years while 44 per cent of those who use their voice-activated speaker, at least weekly, say they use the device to order products they need like groceries, and household items at least once a week. IANS

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Google Expands Its Advanced Location Tracking System to the US

The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number.

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A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Google is expanding its advanced location tracking feature for Android called “Emergency Location Service (ELS)” to the US.

Launched in 2016 and is currently available in 14 countries (excluding India), ELS provides accurate locations both indoors and outdoors by using a combination of GPS, Wi-Fi, mobile networks and sensors.

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The location tracking service is compatible with Android version 4.0 and above.

“Google is deploying ELS in the US, including the Virgin Islands, in partnership with emergency technology company RapidSOS and wireless service providers T-Mobile and West,” Jen Chai, Product Manager, Android, Google wrote in a blog-post late on Wednesday.

“Wireless providers like T-Mobile have existing ways to share emergency locations with emergency centers, but this integration with ELS will help deliver higher accuracy locations faster than before,” Chai wrote.

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Launched in 2016 and is currently available in 14 countries (excluding India) Wikimedia Coomons

Since the launch of ELS around the world, the most observed impact of the feature has been in critical, emergency situations by shortening emergency response times.

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“You don’t need to install a separate app, update your OS, or have special hardware to benefit from more accurate location. The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number,” Chai added.

The location tracking service is compatible with Android version 4.0 and above. (IANS)

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