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Google to let users shop through Search, Assistant

'Shopping Actions' uses a pay-per-sale model, meaning you only pay when a sale actually takes place

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  • Google launched a new programme called ‘Shopping Actions’
  • Now users can shop products using the virtual assistant
  • This will make shopping easy for the users

Google announced on Monday the launch of a new programme called “Shopping Actions” that gives users an option to shop products on its virtual assistant and Search with a universal cart from mobile, desktop, or even Google Home device. The programme is open to retailers in the US.

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This action will make shopping easier ofr users. Wikimedia Commons

“‘Shopping Actions’ uses a pay-per-sale model, meaning you only pay when a sale actually takes place. ‘Shopping Actions’ appear within the sponsored ‘Shopping Unit’ on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday.

In exchange, retailers will reportedly give Google a cut of the profit from each purchase which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.

Also Read: Google Makes Machine Learning Education Available For All

“Early testing indicates that the participating retailers on an average see an increase in total conversions at a lower cost, compared to running Shopping ads alone. We have also seen an approximately 30 per cent average increase in basket size for merchants participating in ‘Shopping Actions’,” the company added.

Google has collaborated with getty images. Wikimedia Commons
Google will pay per sale to the retailers. Wikimedia Commons

Mobile searches for “where to buy” grew over 85 per cent in the past two years while 44 per cent of those who use their voice-activated speaker, at least weekly, say they use the device to order products they need like groceries, and household items at least once a week. IANS

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Google is The Best Search Engine, Says Tim Cook

On a question on diversity at workplace, Cook said the Silicon Valley has been open to many different people from different walks of life

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Apple CEO Tim Cook speaks during a data privacy conference at the European Parliament in Brussels. VOA

Google Search engine — the default platform for iOS users — is the best, Apple CEO Tim Cook has said, adding that the company has put proper controls in its Safari web browser to safeguard users’ data.

In an interview with Axios on HBO on Sunday night, Tim Cook defended Apple’s billion-dollar deal with Google that keeps Google Search a default search platform on its devices.

“One, I think their (Google’s) Search engine is the best. But two, look at what we’ve done with the controls. We have private web browsing, we have intelligent tracking prevention.

“What we’ve tried to do is come up with ways to help our users through their course of the day. It’s not a perfect thing, but it goes a long way in helping,” Cool told the Axios technology correspondent.

Google will reportedly pay Apple a whopping $9 billion in 2018 to remain the default search engine for iPhone’s Safari browser on iOS.

According to Goldman Sachs analyst Rod Hall (via Business Insider), this number would only continue to grow, potentially leading to a payment of $12 billion in 2019.

Cook has opposed privacy practices of some big tech companies, like Facebook, in the past, calling them a form of “surveillance”.

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Google best Search engine, we keep Safari safe: Tim Cook. Pixabay

When it comes to regulating the tech companies, Tim Cook said while he was “not a big fan of regulation,” but there comes time to “admit when the free market is not working”.

“I think it’s inevitable that there will be some level of regulation. I think Congress and the administration at some point will pass something,” Cook said.

“This is not a matter of privacy versus profits, or privacy versus technical innovation. That’s a false choice.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

“Your device has incredible intelligence about you, but as a company I don’t have to have that,” the Apple CEO added.

On a question on diversity at workplace, Cook said the Silicon Valley has been open to many different people from different walks of life.

“But I agree 100 per cent from a gender point of view that the valley has missed it and tech in general has missed it,” he said. (IANS)