Get subscribed to our newsletter
Get interesting updates to your email inbox.
The ATA Convention hosted by American Telugu Association (ATA) marked by record-breaking attendance inundating the convention centre with Telugu fervor, showcasing the rich Telugu cultural heritage and its Telugu constituency in America at the 3-day ATA Convention held on July 1-3, 2016 at the Rosemont Convention Center in Rosemont, IL.
The Rosemont city was decked up in the Telugu look and about 10,000 people thronged the convention centre to experience the grandeur and magic of the Telugu culture. Music and dance ceremony, dazzling fashion shows, contemporary cinematic music and colourful epic dance presentations were attended by Political leaders, Telugu icons and Tollywood movie stars.
Convener Chandrasekhar Reddy Palvai praised the entire ATA chairs & co-chairs for their dedication and hard work in making the event success. Convention Director K.K. Reddy characterised it as a magnificent journey of 25 years culminated in such an extraordinary convention and added this as a symbol of the triumph of the towering Telugu spirit.
ATA President Sudhakar Perkari lauded the remarkable ATA teamwork that brought about this splendid outcome. ATA Founder/President Hanumanth Reddy expressed the gleeful joy at the presence of such huge masses of Telugu people under one roof and added is a shining testament to innate culture of the unity of Telugu people; while Convention Co-Convener Krishna Mushyam saluted the enthusiastic rallying spirit of Telugu people in such magnitude.
Follow NewsGram on Twitter: @newsgram1
The convention was set in motion with a grand gala banquet on Friday, July 1 with Illinois, US. Governor Bruce Rauner and Union Minister Venkaiah Naidu inaugurating the 3-day celebrations paying rich accolades to the Telugu culture in their remarks as ecstatic gala attendees rendered prolonged applause.
Governor Bruce Rauner issued a proclamation declaring July 2 and 3, 2016 as American Telugu Association Day in the state of Illinois, US. Governor Rauner commended the Telugu community for keeping up the great cultural heritage and added if he gets an opportunity he would love to visit India. Venkaiah Naidu, Union Minister for Parliamentary Affairs in his address inspired the families to stay rooted in Telugu culture while appreciating the other languages and cultures. Venkaiah Naidu stressed on the ripe climate in India ideal for global investments.
With the invocation dance, the gala banquet in its splendour showcased the outstanding success stories of Telugu people in the United States who were applauded for their valuable contribution to the societies both in India and America. Some of the prominent attendees include Ambassador Dr Ausaf Sayeed, Consul General of India, Democratic Nominee for U.S.Congress Raja Krishnamoorthi, and Prominent MP Kavitha Kalvakuntla, Deputy Telangana Chief Minister Kadiam Srihari, GMR Chairman Grandhi Mallikarjuna Rao ATA Benefactors Dr Prem Reddy and Dr Paila Malla Reddy joined by a large contingent of MPs and MLAs from A.P and Telangana state represented by all political parties including TRS, YSRCP, TDP and Congress.
On Saturday, July 2, the ATA Convention set the stage on fire with a huge 100-group dance troupe presenting an epic inaugural dance presentation ‘Jyothi Prajwalana’ that evoked applause and standing ovation. Keynote address by Union Minister Venkaiah Naidu was stirring as he inspired Telugus in America to instil and nurture the Telugu language to the succeeding generations. Venkaiah Naidu said that the most successful people in North America are Indians and added half of them are Telugu’s.
Lieutenant Governor Evelyn Sanguinetti presented Illinois Governor’s proclamation to ATA leaders. Rasamayi Balakrishnan Troupe provided an upbeat ‘Dhoom Dham’ Telangana traditional dance and musical presentation. Youth forum was inaugurated by ATA founder Hanumanth Reddy, convener Chandrasekhar Reddy Palvai and Director K.K. Reddy. Re-enactment of ‘Bahubali’ movie with its huge cast held the audience in rapt attention. TV hosted event ‘SYEATA’ had youth performing colourful cultural and western presentations.
Kuchipudi dance by Padmaja Reddy displayed wide swath of emotions. Kavitha Kalvakuntla, Telangana Member of Parliament applauded the sense of unity of Telugu people showcased at the convention. Iftekhar Shareef, Reception Chair introduced Kavitha Kalvakuntla, Telangana MP and the Telangana MPs and MLAs giving an eloquent summation of their role in continuously steering the newly-formed 29th Indian state towards the trajectory of success. The vendor’s booths were crowded with shoppers.
Follow NewsGram on Facebook: NewsGram.com
On Sunday, July 3rd, the convention drew wall-to-wall crowds to witness the spectacular fashion show, contemporary dance presentations and grand musical show presented by Mani Sharma and the group that send the crowds ecstatic at every song belted out. In the afternoon, heated debates with political leaders participated by TRS, YSRCP, TDP & Congress party reached a fierce pitch battle between the party leaders held by Chalma Reddy and moderated by renowned TV host Venkata Krishna and managed by Vikram Kattamreddy. Some of the politicians participated in the Political Forum include Telangana Dy CM Kadiam Srihari, L. Ramana, Pedireddy Ramachandra Reddy,Jithender Reddy, Madhu Yashki, Keshav Rao, Roja, Ambati Rambabu, Srikanth Reddy, Malla Reddy and others.
The evening segment began with youth-centric dance and musical presentations. ATA felicitated their past presidents, its board and trustees. Chandrasekhar Reddy lauded the undying commitment of over 60 committees; while K.K.Reddy expressed jubilation having such a fine contingent of committed teams.
Some of the Tollywood movie actors attended the convention include Actors Kajol Agarwal, Jagapathi Babu, Nani Babu Ghanta, Rashi Khana, Bhanu Sree,Lavanya Tripathi, Rashmi Gautam, Jyothi, Ramya Sree, Neeliya, Rachna Mourya.
Some of the prominent political elected leaders who attended include Ganta Srinivas Rao, Nayani Narasimha Reddy, Dr. Venugopala Chary, Ambati Rambabu, Roja, Jatinder Reddy,
The Youth committee organised Lake Michigan dinner cruise for youth 16 and above and 200 Youth participated. The business forum included workshops by CEO’s and Entrepreneurs who presented workshops about doing business in India and the US. The Women’s Forum workshops were designed to empower and motivate women. Health and wellness seminars focused on preventive health screening and medical advice from leading medical experts, Matrimonial services were provided to parents of prospective brides and grooms. Seminars for Senior Citizens were organised to educate seniors about Government benefits, health Insurance options, and navigation and dealing with the loss of a partner as they grow older in America.
Yoga and meditation sessions were conducted throughout the day and many attendees took advantage learning and practising these relaxation techniques. Vendor’s booths carried mouth-watering Telugu delicacies, jewellery, fashion apparels and accessories and real estate companies promoted their housing projects in India. Convention attendees have treated a great shopping experience and were able to support participating vendors. Painstaking efforts were made to serve authentic native Telugu cuisine for a record number of guests.
The leaders of the American Telugu Association and the Convention team received glowing accolades for their remarkable dedication in securing runaway success of the silver jubilee convention. Some of the notable frontline ATA leaders include Founder Hanumanth Reddy, ATA President Sudhakar Perkari, Chandrasekhar Reddy Palvai, Convener, Krishna K.Reddy, Director, Krishna Mushyam, Co-Convener joined by eminent ATA benefactors Dr Prem Reddy,Dr. Pailla Malla Reddy and the host of ATA leadership team President-elect Karunakar Assireddy, Madhu Bommineni, Soumya Kondapalli, Vinod Koduru, Suresh Jilla and a host of chairs and co-chairs formulating a massive convention team aided by several other ATA team members including Iftekhar Shareef, Ramana Abbaraju, Dr. Meher Medavaram, Radakrishna Reddy, Jagan Bukkaraju. Ramesh Garapty, Keerthi Ravoori, Chalma Reddy Bandaru, Harish Kolasani,Sreenivas Voruganti, Mall Reddy, Venkat Thudi, Maheedhar Muskula, Krishna Rangaraju, Ramesh Poola, Vijay Reddy Yanala,Chandini Duvvuri,Sudhir Velpula, Krian Pasham, Jayanth Reddy, Ravi Tokala, Sujatha Appalneni, Bhanu Swargam, Govind Vundru, Ramraj Avudutha, Karunkar Dodama Reddy, Sainath Reddy, Hari LIngala and Jayadev Mettupali.
The convention drew to a grand conclusion with high-decibel musical concert rendered by well-known Tollywood music director Mani Sharma along with a team of singers and musicians belting out exciting tunes until the wee hours past midnight which served as a grand finale to a memorable Telugu convention.
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
Follow NewsGram on Facebook to stay updated.
If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing