Monday February 17, 2020
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HP Launches World’s Thinnest Portable Photo Printer

The peel-and-stick backing property of ZINK paper can turn favourite photos into fun stickers

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HP India
HP also unveiled 65-inch gaming display with soundbar at CES 2019. Flickr

Printing and PC major HP on Thursday launched a portable photo printer – the new HP Sprocket Plus – for Rs 8,999 in India.

Touted as the world’s thinnest photo printer, the device produces 30 per cent larger photos (2.3 inch x 3.4 inch), compared to the first HP Sprocket, on HP ZINK paper. The ZINK paper will be available for Rs 799 for a pack of 20.

“Printed photos are a moment of time captured and displayed in space and we are seeing a revival as the young millennials, the digital natives want to print photos of moments they love and cherish,” said Sumeer Chandra, MD, HP Inc India.

The Sprocket App (available on iOS and Android) has been upgraded with new capabilities and users can now print photos from Social Media apps directly.

A feature called “Embedded Experience” prints photos with a concealed watermark that reveal additional content when viewing the photos through the App.

HP
The logo of HP. (IANS)

Further, it comes equipped with numerous filters, text borders, stickers and emojis that let users customise their images.

“We had lost the joy of seeing photos that we took but with printing. We can bring that joy back. Sprocket Plus will rekindle the passion for physical photographs,” said Leo Joseph, Senior Director – Printing Systems and Solutions, HP Inc India.

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HP Sprocket plus connects to mobile devices via Bluetooth and prints photographs sized 2.3 x 3.4 inches using ZINK technology, delivering colourful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges.

The peel-and-stick backing property of ZINK paper can turn favourite photos into fun stickers. (IANS)

Next Story

“Indians Get More Accustomed to Digital Assistants on PCs Too”, Says HP India

As India starts getting more exposed to global technology, alternate eco-system will start picking up speed, like the AMD Ryzen that has recently been introduced

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HP
Consumers are also pleasantly surprised with the update on Chromebook which will see a surge this year as well. Pixabay

As more and more Indians get accustomed to digital assistants on their smartphones, the trend will pick up in the PC segment too in 2020, a top HP India executive said on Tuesday.

More and more people, especially millennials, are getting intuitive on smartphones and touch and voice assistants have become a natural input mechanism for the consumers.

“They have started using voice mechanism like Alexa and Google not just to draw and interact, but also to browse, and hence this will be one of the key trends of 2020 in the PC segment,” Vickram Bedi, Senior Director, Personal Systems, HP India, told IANS.

The new generation is using the computing device a lot more than the previous generation as they are using it to unleash their true potential — their creative side, he said.

“In the recent past, there has been a surge in using devices for creating vlogs, apps, YouTube channel, among others, which will continue to grow,” Bedi added.

HP India garnered 26.4 per cent market share in the traditional PC market in the country, including desktops, notebooks and workstations. Its shipments grew 9.9 per cent from the previous quarter.

According to Bedi, the premium segment is expected to grow in the coming year owing to its high performance, design and mobility.

“There will be a lot more convergence of commercial and consumer devices as consumers are more and more wanting to blend work and play for a ‘One Life’ experience,” he elaborated.

HP
As more and more Indians get accustomed to digital assistants on their smartphones, the trend will pick up in the PC segment too in 2020, a top HP India executive said on Tuesday. Wikimedia Commons

As India starts getting more exposed to global technology, alternate eco-system will start picking up speed, like the AMD Ryzen that has recently been introduced.

“Consumers are also pleasantly surprised with the update on Chromebook which will see a surge this year as well.

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“Along with that, people are also focusing on form factor; for instance, the two-in-one convertibles as it offers different options for different consumers,” Bedi said. (IANS)