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HP Launches World’s Thinnest Portable Photo Printer

The peel-and-stick backing property of ZINK paper can turn favourite photos into fun stickers

HP India
HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

Printing and PC major HP on Thursday launched a portable photo printer – the new HP Sprocket Plus – for Rs 8,999 in India.

Touted as the world’s thinnest photo printer, the device produces 30 per cent larger photos (2.3 inch x 3.4 inch), compared to the first HP Sprocket, on HP ZINK paper. The ZINK paper will be available for Rs 799 for a pack of 20.

“Printed photos are a moment of time captured and displayed in space and we are seeing a revival as the young millennials, the digital natives want to print photos of moments they love and cherish,” said Sumeer Chandra, MD, HP Inc India.

The Sprocket App (available on iOS and Android) has been upgraded with new capabilities and users can now print photos from Social Media apps directly.

A feature called “Embedded Experience” prints photos with a concealed watermark that reveal additional content when viewing the photos through the App.

The logo of HP. (IANS)

Further, it comes equipped with numerous filters, text borders, stickers and emojis that let users customise their images.

“We had lost the joy of seeing photos that we took but with printing. We can bring that joy back. Sprocket Plus will rekindle the passion for physical photographs,” said Leo Joseph, Senior Director – Printing Systems and Solutions, HP Inc India.

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HP Sprocket plus connects to mobile devices via Bluetooth and prints photographs sized 2.3 x 3.4 inches using ZINK technology, delivering colourful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges.

The peel-and-stick backing property of ZINK paper can turn favourite photos into fun stickers. (IANS)

Next Story

HP Considering India as a Key Focus Area

India is key focus area, 3D printers next big thing

HP India
HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

India is a very attractive market with high brand recognition for a computer hardware producer like HP, said HP Inc’s President for Asia Pacific and Japan, Tian Chong Ng.

The Asia Pacific region — in which India is a key focus area — has been the fastest growing for HP and provided 16 per cent revenue growth last year.

In Q1 of FY2019 it registered 8 per cent growth year-on-year, said Ng in the course of the HP Reinvent 2019 conference, the company’s largest global partner event.

One reason for that is — India – and also the Asia Pacific region — tick marks on demographics trends which provide clear wins for HP: rapid urbanisation and more millennials are joining the work force.

While HP is very positive on India and recognises its potential, there are no plans yet for setting up a manufacturing base in India. Ng said it already has a manufacturing base in China apart from others in Vietnam, Thailand and Japan.


“There is an existing ecosystem in China and we don’t have plans for setting up a manufacturing base in India, he said.

One focus area is the 3D printer, which offers HP great opportunity. Construction and automotive sectors are the focus areas here. Meanwhile, an MoU has been signed with the Andhra Pradesh government.

“To be successful in India demands that we understand it,” he said.

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HP is also pushing gaming in a big way. However, this has not led to any thinking for manufacturing mobile phones in India, despite the high number of gamers in the country spurred by affordable android phones and cheap data.

“Our strength is the PC business and we offer a whole family of products in that space,” Ng said. (IANS)