Never miss a story

Get subscribed to our newsletter


×
"People often encounter coffee-related cues, or think about coffee without actually ingesting it," Maglio said. Pixabay

Finding it hard to concentrate? Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new study.

“Coffee is one of the most popular beverages and a lot is known about its physical effects,” said Sam Maglio, Associate Professor at the University of Toronto in Canada.


However, much less is known about its psychological meaning — in other words, how even seeing reminders of it can influence how we think, Maglio added.


“Coffee is one of the most popular beverages and a lot is known about its physical effects,” said Sam Maglio, Associate Professor at the University of Toronto in Canada. Pixabay

The study, published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behaviour.

“People often encounter coffee-related cues, or think about coffee without actually ingesting it,” Maglio said.

The team used a mix of participants from Western and Eastern cultures “to see if there was an association between coffee and arousal such that if we simply exposed people to coffee-related cues, their physiological arousal would increase, as it would if they had actually drank coffee,” he noted.


The study, published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behaviour. Pixabay

They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms.

“People who experience physiological arousal — again, in this case as the result of priming and not drinking coffee itself — see the world in more specific, detailed terms,” Maglio said. “This has a number of implications for how people process information and make judgements and decisions.”

Also Read: In Effort To Reduce Unplanned Pregnancies And Abortions, Some Conservative States Easing Access to Birth Control

However, the study noted that the association between coffee and arousal is not as strong in less coffee-dominated cultures.

Maglio said the research may be of interest in better understanding a range of consumer-related behaviours and for marketers in considering retail store locations. (IANS)


Popular

Pixabay

Olympic game

By- Ewan

Xander Schauffele held off the late challenges from the chasing pack, none more so than Rory Sabbatini of Slovakia — who got without a single stroke of the American — to win a gold medal in the men's individual golf tournament at the Summer Olympic Games in Tokyo.

Keep Reading Show less
Pixabay

Needless to say that staying at home and learning are the biggest incompatibilities.

By- Kelly

Today, e-learning is one of the best alternatives for studying despite quarantine restrictions. Still, it has its own flaws, which are noticeable during the long-term experience. From one point, students learn to be independent and prepare their homework without extra help. Usually, everyone can buy essays for sale online and prepare for classes efficiently. And from the other point, online learning demands the highest responsibility. Let's find out why the face-to-face educational process is still more productive.

Keep Reading Show less
getty pictures

Divorce proceedings

Divorce is a hard fact in someone's life because it can affect all aspects of life like social, economic, and living status. Conditions become tougher if you have children. Recovering from divorce is also a painful process but good thing is that it is possible to get through it and place better in terms of both finances and emotions. The impact of divorce on finances can be life-lasting but taking precautions and thorough investigations of options can help a lot not only to save unnecessary costs but also some other hidden areas where you weren't aware. Following are some tips to save money during a divorce.

1.Avoid advice from everyone

Keep reading... Show less