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World Get Ready! iPhone ‘X’, iPhone 8, Apple Watch Series 3 are Finally Here! Apple Products’ Launch on the 10th Anniversary of iPhone Live Updates

The event was hosted for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California

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iPhone 'X'
The Apple launch event celebrating the 10th anniversary of iPhone. IANS

San Francisco, September 13, 2017 : Living up to the hype it generated on the 10th anniversary of iPhone, Apple on Tuesday unveiled iPhone ‘X’ with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.

The device can be pre-ordered from October 27 will be available from November 3 for Rs 89,000 in India.

Hosting the event for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California, the tech giant introduced iPhone ‘X’ – an ultra-premium model.

iPhone ‘X’ sports a unique “FaceID” facial recognition system to unlock the device. Just look at your phone to unlock it. The feature is enabled by a ‘True Depth’ camera system in the A11 neural engine.

iPhone 'X'
Apple iPhone ‘X’ mockup. Wikimedia

Wearing a hat, glasses or new hairstyle will not fool the FaceID system that also works with Apple Pay.

The device with 2046 X 1125 resolution supports HDR in Dolby Vision, HDR10 and True Tone and comes in Space Grey and Silver colours with ‘Super Retina’ display.

Users can tap on the screen to wake up iPhone X that has 12MP dual-camera system with deeper pixels and dual optical image stablisation at the rear. iPhone ‘X’ does wireless charging via Qi technology.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

Apple also introduced Animoji where users can animate an emoji and share it on social media.

Apple also showcased a charging mat called ‘AirPower’ that charges iPhone, Watch and AirPods. The mat would be available from next year.

The tech giant also introduced iPhone 8 and 8 Plus (in Silver, Space Grey and Rose Gold colours) that house wireless charging technology with an improved retina displays.

iPhone 8 64GB price costs Rs 64,000 while 256GB variant will be available for Rs 77,000.

iPhone 8 Plus starts at Rs 73,000 for 64GB. The 256GB variant will cost Indian users Rs 86,000. People can pre-order the devices from September 15 and the phones will be available from September 29.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

iPhone 8 and 8 Plus – both still have home button intact — feature new sensors. The lenses feature f1.8 and f2.8 apertures (which is brighter than the 7 Plus telephoto) in the iPhone 8 Plus.

According to Philip W. Schiller, Apple’s Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).

Jeff Williams, Apple’s Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.

Apple Watch Series 3 will cost Rs 29,900 with cellular connectivity. Series 1 is now priced at 21,900.

“You can keep the same number as your iPhone to make and receive calls. Maps will work on Series 3. Location will switch over to your watch automatically,” Williams told the gathering.

Apple Music will come to Apple Watch, allowing you to stream directly 40 million songs. Ask Siri to find your favourite track.

“With 50 per cent year-on-year growth, Apple Watch is the number one watch brand in the world, eclipsing Rolex, with 97 per cent customer satisfaction,” CEO Tim Cook announced.

Cook also introduced the new Apple TV 4K, designed to deliver a stunning cinematic experience at home.

iPhone 'X'
Apple CEO Time Cook. Wikimedia

With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images.

With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

Netflix and Amazon Prime 4K videos are coming to Apple TV as well.

Apple TV 4K starts Rs 15,900 for 32GB or Rs 17,900 for 64GB, joining Apple TV (4th generation) 32GB at Rs 12,900, available through select Apple Authorised Resellers.

Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22 in the US and 21 additional countries and regions, and worldwide soon after.

Earlier, dedicating the theatre to Jobs “because we loved him and because he loved days like this,” Cook said: “Jobs’ vision and passion lives here on Apple Park and everywhere around us”. (IANS)

Next Story

Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)