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World Get Ready! iPhone ‘X’, iPhone 8, Apple Watch Series 3 are Finally Here! Apple Products’ Launch on the 10th Anniversary of iPhone Live Updates

The event was hosted for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California

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iPhone 'X'
The Apple launch event celebrating the 10th anniversary of iPhone. IANS
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San Francisco, September 13, 2017 : Living up to the hype it generated on the 10th anniversary of iPhone, Apple on Tuesday unveiled iPhone ‘X’ with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.

The device can be pre-ordered from October 27 will be available from November 3 for Rs 89,000 in India.

Hosting the event for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California, the tech giant introduced iPhone ‘X’ – an ultra-premium model.

iPhone ‘X’ sports a unique “FaceID” facial recognition system to unlock the device. Just look at your phone to unlock it. The feature is enabled by a ‘True Depth’ camera system in the A11 neural engine.

iPhone 'X'
Apple iPhone ‘X’ mockup. Wikimedia

Wearing a hat, glasses or new hairstyle will not fool the FaceID system that also works with Apple Pay.

The device with 2046 X 1125 resolution supports HDR in Dolby Vision, HDR10 and True Tone and comes in Space Grey and Silver colours with ‘Super Retina’ display.

Users can tap on the screen to wake up iPhone X that has 12MP dual-camera system with deeper pixels and dual optical image stablisation at the rear. iPhone ‘X’ does wireless charging via Qi technology.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

Apple also introduced Animoji where users can animate an emoji and share it on social media.

Apple also showcased a charging mat called ‘AirPower’ that charges iPhone, Watch and AirPods. The mat would be available from next year.

The tech giant also introduced iPhone 8 and 8 Plus (in Silver, Space Grey and Rose Gold colours) that house wireless charging technology with an improved retina displays.

iPhone 8 64GB price costs Rs 64,000 while 256GB variant will be available for Rs 77,000.

iPhone 8 Plus starts at Rs 73,000 for 64GB. The 256GB variant will cost Indian users Rs 86,000. People can pre-order the devices from September 15 and the phones will be available from September 29.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

iPhone 8 and 8 Plus – both still have home button intact — feature new sensors. The lenses feature f1.8 and f2.8 apertures (which is brighter than the 7 Plus telephoto) in the iPhone 8 Plus.

According to Philip W. Schiller, Apple’s Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).

Jeff Williams, Apple’s Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.

Apple Watch Series 3 will cost Rs 29,900 with cellular connectivity. Series 1 is now priced at 21,900.

“You can keep the same number as your iPhone to make and receive calls. Maps will work on Series 3. Location will switch over to your watch automatically,” Williams told the gathering.

Apple Music will come to Apple Watch, allowing you to stream directly 40 million songs. Ask Siri to find your favourite track.

“With 50 per cent year-on-year growth, Apple Watch is the number one watch brand in the world, eclipsing Rolex, with 97 per cent customer satisfaction,” CEO Tim Cook announced.

Cook also introduced the new Apple TV 4K, designed to deliver a stunning cinematic experience at home.

iPhone 'X'
Apple CEO Time Cook. Wikimedia

With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images.

With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

Netflix and Amazon Prime 4K videos are coming to Apple TV as well.

Apple TV 4K starts Rs 15,900 for 32GB or Rs 17,900 for 64GB, joining Apple TV (4th generation) 32GB at Rs 12,900, available through select Apple Authorised Resellers.

Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22 in the US and 21 additional countries and regions, and worldwide soon after.

Earlier, dedicating the theatre to Jobs “because we loved him and because he loved days like this,” Cook said: “Jobs’ vision and passion lives here on Apple Park and everywhere around us”. (IANS)

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Experience The New Apple iPad Pro (2018)

Those on the iPad Pro ecosystem must go for the device as it has never-before-seen improvements, at both the hardware and the software fronts

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Apple iPad Pro (2018): Near-laptop experience on a sturdy tab. Flickr Commons

Three years is enough time for a flagship consumer electronics device to don a new avatar and the new Apple iPad Pro (2018) has done just that — it is far superior to the first iPad Pro that came into existence in 2015. (The first iPad arrived eight years back.)

Smartphones have begun to rival tablets today and tablets have decided to go the laptop way — at a time when fixed office spaces are shrinking and professionals and frequent travellers are looking to create, work and enjoy from anywhere, everywhere.

With the all-screen iPad Pro, Apple has introduced the future of mobile computing that has the potential to outperform a traditional PC.

The new 11-inch and 12.9-inch iPad Pros are available in silver and space-grey finishes in 64GB, 256GB and 512GB configurations as well as a new 1TB option (which we reviewed).
The 12.9-inch iPad Pro starts at Rs 89,900 for the Wi-Fi model and Rs 1,03,900 for the Wi-Fi + Cellular model. It is just 5.9 mm thin — the thinnest iPad design ever.

Let us see what went into making iPad Pro so that it can take on a laptop.

Once you own an iPad Pro, invest further in buying a Smart Keyboard Folio, encompassing a full-size keyboard that never needs to be charged or paired (the space grey Folio will cost Rs 17,900).

Now is the time to get the second-generation Apple Pencil that will cost another Rs 10,900.
Once the ecosystem is complete, sit back and witness new levels of precision and productivity with the iPad Pro.

The Apple Pencil magnetically attaches to the device for pairing and wireless charging. It became even more powerful and intuitive as we began selecting tools or brushes — with just a simple double tap.
The new touch-sensor built onto the Apple Pencil detects taps, introducing a new way to interact within apps like Notes.

Representational image. Pixabay

If you are working in creative streams and love to multi-task, the Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility.
The device packs creative apps from Adobe, Autodesk and Procreate (remember that Photoshop CC from Adobe is coming to iPad Pro next year).

Another noticeable thing for creative professionals is a high-performance USB-C connector that brings a whole new set of capabilities.
You can now connect iPad Pro to cameras, musical instruments, external monitors, even docks, and get data transfer done in a jiffy. This is important for creative pros whose workflows require high bandwidth.

The battery is great and gave all-day support during gaming and streaming movies.
For those familiar with iOS 12 on iPhone X and iPhone XS, the iPad Pro provides a similar experience, including tap to wake and swiping to go home, access Control Centre and for multi-tasking.
The new Shortcuts app will help you link together automated workflows for photo editing, video editing and file and asset management.
Improvements to Photo Import and support for native RAW image editing give photographers efficient ways to work on the device.
For a day-to-day user at home, iPad Pro is packed with fun features.
Group FaceTime now makes it easy to connect with groups of friends or colleagues at the same time.

Participants can be added at any time, join later if the conversation is still active and choose to join using video or audio from an iPhone, iPad or Mac.
With the new Animoji and customisable Memoji, you can take advantage of the large screen on iPad to add more personality to photos and videos in Messages and FaceTime.
iPad Pro features edge-to-edge Liquid Retina display with rounded corners. The A12X Bionic chip with next-generation Neural Engine outperforms most devices. The device offers Gigabit-class LTE and up to 1TB of storage to enable mobile workflows.

Also Read- Tech Giants Google And Facebook Face Greater Scrutiny in Australia

Face ID, the most secure facial authentication system in any tablet or computer, is now available on the iPad for the first time.
A seven-core, Apple-designed GPU delivers up to twice the graphics performance for immersive AR experiences and console-quality graphics.

What does not work?
Well, there are some limitations when it comes to a true laptop experience. If Apple decides to run macOS on iPad Pro in the near future (the hardware is ready for that), it will become a perfect laptop for sure.

Conclusion: Those on the iPad Pro ecosystem must go for the device as it has never-before-seen improvements, at both the hardware and the software fronts. For working professionals, switching to the iPad Pro will take a bit training time, but the experience is simply out of the world. For the rest, it is an iPad Pro anyway! (IANS)