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World Get Ready! iPhone ‘X’, iPhone 8, Apple Watch Series 3 are Finally Here! Apple Products’ Launch on the 10th Anniversary of iPhone Live Updates

The event was hosted for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California

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iPhone 'X'
The Apple launch event celebrating the 10th anniversary of iPhone. IANS

San Francisco, September 13, 2017 : Living up to the hype it generated on the 10th anniversary of iPhone, Apple on Tuesday unveiled iPhone ‘X’ with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.

The device can be pre-ordered from October 27 will be available from November 3 for Rs 89,000 in India.

Hosting the event for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California, the tech giant introduced iPhone ‘X’ – an ultra-premium model.

iPhone ‘X’ sports a unique “FaceID” facial recognition system to unlock the device. Just look at your phone to unlock it. The feature is enabled by a ‘True Depth’ camera system in the A11 neural engine.

iPhone 'X'
Apple iPhone ‘X’ mockup. Wikimedia

Wearing a hat, glasses or new hairstyle will not fool the FaceID system that also works with Apple Pay.

The device with 2046 X 1125 resolution supports HDR in Dolby Vision, HDR10 and True Tone and comes in Space Grey and Silver colours with ‘Super Retina’ display.

Users can tap on the screen to wake up iPhone X that has 12MP dual-camera system with deeper pixels and dual optical image stablisation at the rear. iPhone ‘X’ does wireless charging via Qi technology.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

Apple also introduced Animoji where users can animate an emoji and share it on social media.

Apple also showcased a charging mat called ‘AirPower’ that charges iPhone, Watch and AirPods. The mat would be available from next year.

The tech giant also introduced iPhone 8 and 8 Plus (in Silver, Space Grey and Rose Gold colours) that house wireless charging technology with an improved retina displays.

iPhone 8 64GB price costs Rs 64,000 while 256GB variant will be available for Rs 77,000.

iPhone 8 Plus starts at Rs 73,000 for 64GB. The 256GB variant will cost Indian users Rs 86,000. People can pre-order the devices from September 15 and the phones will be available from September 29.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

iPhone 8 and 8 Plus – both still have home button intact — feature new sensors. The lenses feature f1.8 and f2.8 apertures (which is brighter than the 7 Plus telephoto) in the iPhone 8 Plus.

According to Philip W. Schiller, Apple’s Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).

Jeff Williams, Apple’s Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.

Apple Watch Series 3 will cost Rs 29,900 with cellular connectivity. Series 1 is now priced at 21,900.

“You can keep the same number as your iPhone to make and receive calls. Maps will work on Series 3. Location will switch over to your watch automatically,” Williams told the gathering.

Apple Music will come to Apple Watch, allowing you to stream directly 40 million songs. Ask Siri to find your favourite track.

“With 50 per cent year-on-year growth, Apple Watch is the number one watch brand in the world, eclipsing Rolex, with 97 per cent customer satisfaction,” CEO Tim Cook announced.

Cook also introduced the new Apple TV 4K, designed to deliver a stunning cinematic experience at home.

iPhone 'X'
Apple CEO Time Cook. Wikimedia

With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images.

With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

Netflix and Amazon Prime 4K videos are coming to Apple TV as well.

Apple TV 4K starts Rs 15,900 for 32GB or Rs 17,900 for 64GB, joining Apple TV (4th generation) 32GB at Rs 12,900, available through select Apple Authorised Resellers.

Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22 in the US and 21 additional countries and regions, and worldwide soon after.

Earlier, dedicating the theatre to Jobs “because we loved him and because he loved days like this,” Cook said: “Jobs’ vision and passion lives here on Apple Park and everywhere around us”. (IANS)

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Over 300 iPhone X stolen near San Francisco Apple Store

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Iphone X
Over 300 iPhone X stolen near San Francisco Apple Store

San Francisco, Nov 2,2017: How to get an iPhone X, which is reportedly facing a huge supply gap, without getting into a beeline? Well, you steal it before it enters the store.

This is what happened in San Francisco, where thieves stole more than 300 iPhone X devices worth over $370,000 (Dh 1,359,010).

According to a report by CNET on Thursday, the three thieves stole Apple’s new smartphones from a UPS truck parked outside a San Francisco Apple Store.

The truck was delivering 313 of Apple iPhone X devices that costs $999 a piece (for 64GB varient), the report cited the police as saying.

In India, iPhone X will be available in stores from Friday at a starting price of Rs 89,000 (64GB).

People could find their iPhones with Apple’s “Find My iPhone” and remote lockout features which caused a drop in stolen devices. So thieves are getting iPhones before these services are set up.

Meanwhile, US-based package delivery company UPS said it was working with the law enforcement investigating the theft.(IANS)

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iPhone X yet to arrive at resellers in India, Apple says no worries

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Iphone X
Apple iPhone 'X' mockup. Wikimedia

New Delhi, November 2,2017: With less than 24 hours left for the arrival of Apple’s “super Premium” iPhone X in India amid heavy pre-booking, Apple premium resellers on Thursday were yet to receive the stocks to begin delivering the Rs 89,000 device (starting price for 64GB variant) to those who pre-booked it.

Apple India, however, said that the company normally delivers new iPhone units either on the previous night or on the same day of the arrival.

“We are launching the much-awaited iPhone X tomorrow. Every company works in its own way. We try and avoid sending units in advance. So, if the launch is tomorrow, the iPhone X units will arrive tomorrow or later tonight,” a senior Apple executive told IANS.

Some of the authorised Apple resellers in the Delhi-NCR region told IANS that they have not yet been notified about the availability of the devices that have been advertised as arriving in India on November 3.

“You will be informed tomorrow only about the availability of iPhone X. We have not got the devices so far,” a representative from Imagine Store, an Apple Premium Reseller in Gurugram, told IANS.

“We cannot assure if you will get the device tomorrow. Those who had pre-booked the iPhone X are requested to wait for our call. It completely depends on the availability,” he added.

Even supply chain solution provider Redington India and HCL Infosystems that sell newly-launched iPhones on their partner stores were yet to send any information on iPhone X.

When contacted, a representative from iWorld from Kamla Nagar said they did not have any iPhone X stock yet.

“Our store hasn’t got any iPhone X yet. I will be able to tell you the details only tomorrow. As far as timings are concerned, last year, the sale of iPhone 7 and 7 Plus started in the evening. We are expecting the iPhone X sales will commence in the evening this year as well,” he told IANS.

An iNvent Apple premium reseller in North Delhi had earlier told IANS they were yet to receive iPhone X stocks.

“We have not received a single unit of iPhone X so far. We do not know if they have been already shipped or not. The devices are expected to reach us the day it goes on sale or maybe a day before. For iPhone 8 and 8 Plus, we had received the stock earlier,” said a sales representative from iNvent.

In the past few days, several media reports have claimed that Apple is facing a huge supply gap primarily for two reasons: difficulties in assembling the new facial identification software and 3D camera, and “off the charts” pre-orders for iPhone X after the Apple fraternity didn’t make the expected beeline for iPhone 8 and 8 Plus.

Analysts have already warned that the stock on hand is scarce, owing to constrained supply of key iPhone X components. The advanced depth-sensing camera system in iPhone X requires parts that only a few manufacturers can produce.

The iPhone X, which marks the 10th anniversary of the device, costs Rs 89,000 for a 64GB model and Rs 1.02 lakh for the 256GB variant.

Meanwhile, iPhone X has got a frenzied response on e-commerce site Amazon.in. The device went on pre-order on the site on October 27 and was out of stock within a few minutes.(IANS)

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Apple X Factor: China Consumers Wowed by New iPhone, But Will They Buy?

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Attendees use new iPhone X during a presentation for the media in Beijing, China,

SHANGHAI/BEIJING: Gu Xiaomeng, a 24-year-old primary school teacher in the eastern Chinese city of Suzhou, says she’s excited about the new iPhone X, set to go on sale Friday. The challenge for Apple Inc is to persuade her to actually buy one.

“I’m definitely interested, but don’t currently plan to get one,” said Gu, whose monthly salary of a little over 6,000 yuan ($905.36) is less than the anniversary model’s starting price in China of 8,388 yuan.

For Apple, which is looking to rev up sales in China after several quarters of declining revenue there, the test is that Gu is not alone. While interest in the phone is high, that won’t necessarily translate into sales.

“Price appears to be a major constraint on iPhone X demand, particularly in China,” Bernstein analyst Toni Sacconaghi said in a recent report that showed three-quarters of Chinese respondents were excited by the upcoming launch, but only a quarter said they planned to buy one.

Investors are keen to gauge Chinese demand for the iPhone X, as it is key to reviving Apple’s fortunes in the world’s biggest smartphone market where it has lost some of its sparkle — and market share — as local phone makers have advanced.

The cheaper iPhone 8, which hit the market in September, has faced sluggish sales, but Apple has said that pre-orders for the iPhone X have been “off the charts.”

Apple, due to announce quarterly earnings Thursday, said it had no immediate comment.

Chatter online on popular Chinese social media platform Weibo also signaled high levels of interest in the new model, though still generally behind levels around the 2014 launch of the very successful iPhone 6.

Apple “geeks”

Xiao Ming, 32, who works for a blockchain start-up in Beijing, stayed up half the night when pre-sales of the iPhone X opened last week. He has also bought the iPhone 8.

“I always try to be one of the first to buy any new iPhone,” he said, adding he likes the new phone’s augmented reality and facial recognition features. “I’ll be very disappointed if I don’t get one on the first day.”

While he plans to buy the new phone, he noted many of his friends were less fussed. “Before, I think a lot of people would try to get it somehow, now it’s mostly the geeks,” he said.

“My friends don’t mind so much if they have an iPhone 8 or a 6, for example, because it looks similar and the price [of the iPhone X] makes you feel nervous.”

Re-sellers and iPhone accessory makers generally agreed there was a buzz about the iPhone X, Apple’s first phone to have a full-screen display and functions such as facial recognition security.

“People are really anticipating this phone because it’s the 10th anniversary version and it has more changes and modifications,” said Gary Yiu, manager of the iGeneration smartphone shop at one Hong Kong mall.

Iphone X
An attendee uses a new iPhone X during a presentation for the media in Beijing, China.

Yiu and three other phone re-sellers there said they had seen strong demand for the phone from mainland clients.

A merchant at the Huaqiangbei electronics hub in Shenzhen, who was offering an iPhone look-a-like called the “E-Feng X” from 1,599 yuan, said sales volumes were “very good.”

Some Chinese re-sellers, however, said they already canceled pre-orders for the iPhone X, concerned there wouldn’t be enough of a supply bottleneck to allow them to charge a steep premium — despite some worries about long waits.

“I saw many friends were posting pictures of themselves successfully ordering the iPhone X, so I canceled mine,” said Tony Tong, 29, a product manager at a tech firm in Beijing, who said he had ordered four phones in the hope of re-selling them for a profit. “The environment is bad for scalpers.”

Apple will hope payment plans and easy access to online credit in China will persuade people to buy.

Wang Hao, a 24-year-old engineer in the northeastern port city of Dalian, said he ordered the new phone despite the high price tag. His last phone was an iPhone 6S.

“The cost is about a month’s salary for me,” he told Reuters. “But I’m just used to it now, and there wasn’t really anything to make me choose another brand.” (VOA)