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Jammu And Kashmir’s Ad Film Wins Gold At IAA Awards

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

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A short film on Jammu and Kashmir tourism, launched by the state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.

The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held here on Friday, according to an official statement.

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The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 Flickr

IndIAA Awards is the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative advertising campaigns.

The film highlights the hospitality of Jammu and Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government.

Also Read: Here’s How Strict India’s Citizenship Test Can Really Be

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’. (IANS)

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India’s PSLV Along With 2 British Satellites Launched Successfully

Two satellites aboard the PSLV belong to Surrey Satellite Technologies Ltd (SSTL), UK, and is carried under commercial arrangement with Antrix Corp Ltd - the commercial arm of ISRO.

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Indian rocket lifts off with two earth observation satellites from UK
Indian rocket lifts off with two earth observation satellites from UK. Flickr

Indian rocket Polar Satellite Launch Vehicle (PSLV) lifted off successfully with two British satellites, NovaSAR and S1-4, from the rocket port here on Sunday night.

The PSLV-CA (Core Alone) version, standing 44.4 metres tall and weighing 230.4 tonnes, with thick orange flame at its tail lighting up the night skies rose up at 10.08 p.m. from the first launch pad.

The rocketport here has two launch pads.

PSLV
Indian rocket Polar Satellite Launch Vehicle  lifts off with two British satellites NovaSAR and S1-4, as seen from Chennai. IANS

According to the Indian Space Research Organisation (ISRO), after 17 minutes, 44 seconds following the PSLV lift-off, the two earth observation satellites will be launched into a 583 km sun synchronous orbit.

NovaSAR weighing 445 kg is a S-Band Synthetic Aperture Radar satellite intended for forest mapping, land use and ice cover monitoring, flood and disaster monitoring.

 

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Indian rocket Polar Satellite Launch Vehicle  lifts off with two British satellites NovaSAR and S1-4, as seen from Chennai on Sept 16. IANS

S1-4 weighing 444 kg is a high resolution Optical Earth Observation Satellite, used for surveying resources, environment monitoring, urban management and for disaster monitoring.

 

Also Read: ISRO Expects to Fly Its First Small Rocket Sometime Next Year

Two satellites aboard the PSLV belong to Surrey Satellite Technologies Ltd (SSTL), UK, and is carried under commercial arrangement with Antrix Corp Ltd – the commercial arm of ISRO. (IANS)

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