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Manish Maheshwari to be the Managing Director of Twitter India

Based out of Delhi, he will oversee Twitter India's teams in Delhi, Mumbai and Bengaluru from April 29

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New ad formats, partnerships with content providers like the U.S. National Basketball Association and efforts to patrol abusive content are helping Twitter better compete for advertising dollars, executives said. Pixabay

Twitter India on Monday appointed Manish Maheshwari, ex-CEO of Network18 Digital, as the Managing Director for its India operations. Prior to Network18, Maheshwari held various positions at Flipkart, txtWeb, Intuit, McKinsey and P&G.

Reporting to Maya Hari, Twitter’s Vice President and Managing Director of Asia Pacific, Maheshwari will be responsible for driving an integrated business strategy to accelerate Twitter’s audience and revenue growth in the country, the company said in a statement.

Based out of Delhi, he will oversee Twitter India’s teams in Delhi, Mumbai and Bengaluru from April 29. “India is one of our fastest growing audience markets for Twitter in the world and our purpose is to serve the public conversation in India. We are thrilled to have Manish join us at this important time to take our Indian business to the next level,” said Hari.

manish maheshwari
Based out of Delhi, he will oversee Twitter India’s teams in Delhi, Mumbai and Bengaluru from April 29. Wikimedia

“With premium Indian content on the rise in multiple regions across the country, I believe we are scratching the surface of what’s possible with Twitter in India,” said Maheshwari. “I’m bullish about the overall impact that Twitter India can create in the country and the influence of India on our global platform,” he added.

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After Taranjeet Singh, who was elevated as Twitter’s Country Director for India in May 2017, quit the company in September last year, the micro-blogging platform which has over 30 million users in India (according to statista.com), had an interim country head in Balaji Krish.

Krish, Twitter’s global head of revenue strategy and operations, took on the role of interim country head in September 2018. (IANS)

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‘We are Impartial’, Claims Twitter India on Caste Bias Allegations

"As we have stated several times, our public verification process is closed. While we are reviewing the entire program, on a limited case-by-case basis we do verify public figures who are active in the public conversation," it added

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The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

Reacting to allegations of caste bias, Twitter India on Thursday claimed that it is an impartial platform and does not take action based upon any ideology or political viewpoint.

The current row started after the account of senior columnist Dilip C. Mandal got restricted. He later got back the account. But Mandal continued the tirade against Twitter. As others joined him, a flurry of tweets followed under #CasteistTwitter, #JaiBhimTwitter and #cancelallBlueTicksinIndia over the course of this week.

Thereafter, thousands of users took to Twitter to demand the removal of the blue tick in India to enforce uniform rules.

“There’s been a lot of discussion this week about Twitter’s perceived bias in India. To be clear, whether it’s the development of policies, product features, or enforcement of our Rules, we are impartial and do not take action based upon any ideology or political viewpoint,” Twitter India said.

“We are committed to serving an open public conversation in India and we will continue to be transparent in our efforts,” it said.

In a series of tweets, Twitter India, which has been accused of discriminating against Scheduled Caste (SC), Scheduled Tribe (ST) and Other Backward Class (OBC) activists, said it is reviewing its verification programme.

Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

In his tweets on November 3, Supreme Court lawyer Nitin Meshram summarised the grievances.

“What is our grievance: 1. #Twitter India is discriminating against Sc-St-OBC activists in suspending & verifying their accounts. 2. Twitter lacks uniform rules & therefore, #CasteistTwitter suppress Dalit, OBC, & Tribal activists by unequal reference to its rules.
#JaiBhimTwitter

“3. Without @verified badge, Dalit, OBC, & Tribals are not authentic in digital world. They are vulnerable to fake, fraud, & clone accounts. 4. All stalwarts of Dalits, OBCs, & Tribals are denied @verified badge, whereas, pigmies of other castes have been adorned with blue tick,” he alleged.

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Denying the allegations, the Twitter said it has “one set of Twitter Rules”.

“We have one set of Twitter Rules, and we enforce our policies judiciously and impartially for all individuals — regardless of their belief or background. Every Tweet and every account that is brought to our attention is reviewed on its own merit,” Twitter India said.

“As we have stated several times, our public verification process is closed. While we are reviewing the entire program, on a limited case-by-case basis we do verify public figures who are active in the public conversation,” it added. (IANS)