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Manish Maheshwari to be the Managing Director of Twitter India

Based out of Delhi, he will oversee Twitter India's teams in Delhi, Mumbai and Bengaluru from April 29

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New ad formats, partnerships with content providers like the U.S. National Basketball Association and efforts to patrol abusive content are helping Twitter better compete for advertising dollars, executives said. Pixabay

Twitter India on Monday appointed Manish Maheshwari, ex-CEO of Network18 Digital, as the Managing Director for its India operations. Prior to Network18, Maheshwari held various positions at Flipkart, txtWeb, Intuit, McKinsey and P&G.

Reporting to Maya Hari, Twitter’s Vice President and Managing Director of Asia Pacific, Maheshwari will be responsible for driving an integrated business strategy to accelerate Twitter’s audience and revenue growth in the country, the company said in a statement.

Based out of Delhi, he will oversee Twitter India’s teams in Delhi, Mumbai and Bengaluru from April 29. “India is one of our fastest growing audience markets for Twitter in the world and our purpose is to serve the public conversation in India. We are thrilled to have Manish join us at this important time to take our Indian business to the next level,” said Hari.

manish maheshwari
Based out of Delhi, he will oversee Twitter India’s teams in Delhi, Mumbai and Bengaluru from April 29. Wikimedia

“With premium Indian content on the rise in multiple regions across the country, I believe we are scratching the surface of what’s possible with Twitter in India,” said Maheshwari. “I’m bullish about the overall impact that Twitter India can create in the country and the influence of India on our global platform,” he added.

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After Taranjeet Singh, who was elevated as Twitter’s Country Director for India in May 2017, quit the company in September last year, the micro-blogging platform which has over 30 million users in India (according to statista.com), had an interim country head in Balaji Krish.

Krish, Twitter’s global head of revenue strategy and operations, took on the role of interim country head in September 2018. (IANS)

Next Story

Twitter India Celebrates Rising Women Achievers

"Indian women have always been enterprising and have created a positive impact on society with their hard work, experience and knowledge. Women online, though niche, are a very powerful voice," said Union Minister for WCD Maneka Gandhi

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Twitter India celebrates rising women achievers. Pixabay

With the aim to empower female voices and celebrate their achievements on the platform, Twitter India on Tuesday launched a new campaign called #WebWonderWomen (WWW).

The campaign, in partnership with the Ministry of Women and Child Development (WCD) and human rights organisation Breakthrough will allow users to nominate rising Indian women achiever with their Twitter handle.

The woman should be an achiever under one of the following categories: health or fitness, community, media, literature, art, sports, technology or STEM, travel, business, legal or policy, governmental, entertainment, fashion or beauty, finance, food, environment.

“We’re focused on powering positive change by fostering healthy and informative conversations, sharing stories that inspire, and highlighting individuals who drive real impact through Twitter,” Colin Crowell, Global Vice President – Public Policy, Twitter, said in a statement.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

As part of the campaign, the nominee will be required to produce evidence on Twitter, which shows their use of the platform has had a positive impact.

This can be shown or shared in the form of engagement or conversation with their followers. The nominee should be active and make at least weekly updates on Twitter.

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Their communication and content should be positive, and there should be no shaming, no abuse, no toxicity on their handles. Further, the nominate should not have promoted any form of negativity.

“Indian women have always been enterprising and have created a positive impact on society with their hard work, experience and knowledge. Women online, though niche, are a very powerful voice,” said Union Minister for WCD Maneka Gandhi. (IANS)