Tuesday January 28, 2020

According to Study, Maternity and Infant Health Improves in India

The study was published in the Canadian Medical Association Journal (CMAJ)

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Maternity
The researchers found some improvements. For example, more women in Ethiopia and Uttar Pradesh, India, had access to Maternity care in 2015 than in 2012. Pixabay

Community-based health programmes in parts of India, Ethiopia and Nigeria have been successful in improving Maternity Health Care and of newborns, but inequities still exist, says a new study.

The study was published in the Canadian Medical Association Journal (CMAJ).

According to the researchers, underlying inequities in these rural settings mean that more work is needed to reach the poorest families, who bear the greatest burden of maternal and newborn mortality.

“Our findings have both an optimistic and a pessimistic interpretation, in that families from all socio-economic status groups benefited, but inequities have also persisted,” said Indian-origin researcher Tanya Marchant from London School of Hygiene and Tropical Medicine in the UK.

To assess the impact of community-based health interventions linked to the United Nations’ Sustainable Development Goals, an international team of researchers looked at eight essential maternal and newborn health indicators in rural India, Ethiopia and Nigeria, representing more than 22 million people.

Indicators included antenatal and postnatal care, births in health care facilities, hygienic umbilical cord care, breastfeeding initiation and more.

The researchers found some improvements. For example, more women in Ethiopia and Uttar Pradesh, India, had access to maternity care in 2015 than in 2012.

Maternity
Community-based health programmes in parts of India, Ethiopia and Nigeria have been successful in improving Maternity Health Care and of newborns. Pixabay

In Gombe, Nigeria, socioeconomic issues as well as the Boko Haram terror threat prevented most women from receiving adequate care, although some positive family behaviour, such as hygienic cord care, showed marked improvement.

Despite this progress, it was striking that in all three settings the number of newborns receiving early postnatal care did not improve.

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“Improving outcomes for mothers and newborns requires not only structural changes in the provision of care, but also behaviour changes by individuals, communities and health care providers,” study authors said. (IANS)

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Rapid Digitization May Help Online Food Industry in India To Become $8bn Market By 2022: Report

Food tech startups have revolutionized the way Indians eat

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Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to 'win with the consumer' in an evolving market. Pixabay

 Rapid digitization and growth in both online buyer base and spending will help India’s online food industry to become a $8 billion market by 2022 — growing at a CAGR of 25-30 per cent, a new report said on Tuesday.

The report by Google and Boston Consulting Group (BCG) revealed that variety in cuisines (35 per cent) was one of the top reasons for recurrent use of online food ordering apps, followed by good discounts and convenience.

“Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to ‘win with the consumer’ in an evolving market,'” said Roma Datta Chobey, Director-Travel, BFSI, Classifieds, Gaming, Telco & Payments, Google.

Peer or network advocacy (52 per cent) played a critical role in drawing people to try online food ordering for the first time. This was followed by advertisements (19 per cent) that emerged to be a strong driver in metros and among the higher income groups across the country.

“Overall online spending in India is rising rapidly and expected to grow at 25 per cent over the next five years to reach over $130 billion,” said Rachit Mathur, Managing Director and Partner, India Lead of BCG’s Consumer & Retail Practice.

“Riding on the wave of rapid digitization and steadily growing consumption, the reach of Food Tech companies has grown six times over the last couple of years and will continue to increase further,” Mathur added.

Zomato and Swiggy currently dominate the online food delivery market in India. Zomato last week announced it has acquired Uber’s Food Delivery Business in India in an all-stock deal of nearly $350 million and Uber will have 9.99 per cent stake in the Deepinder Goyal-led food delivery platform. The Google-BCG report also suggested that consumers have common impediments that hinder adoption.

Pizza, Delivery, Bike, Order, Online, Screen, Service
Rapid digitization and growth in both online buyer base and spending will help India’s online food industry to become a $8 billion market by 2022 — growing at a CAGR of 25-30 per cent, a new report said on Tuesday. Pixabay

A fifth of the respondents stated a lack of trust in the app as the main barrier to usage. Delivery charges (18 per cent), food quality concerns (13 per cent) and lack of customization (10 per cent) are other reasons why customers have, so far, not experimented with online food ordering.

“Interestingly, these observations vary based on the maturity of the market. While delivery charges is the top reason for not ordering food online in metro cities; in Tier I cities, lack of trust in apps (29 per cent) is the primary roadblock,” the findings showed.

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“Food tech startups have revolutionized the way Indians eat. Ordering food online is now a habit. There is large headroom to increase reach, engagement and usage frequency for food tech apps,” said Abheek Singhi, Senior Partner and Managing Director at Boston Consulting Group. (IANS)