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The team participants were randomly asked to read one of 10 texts, each of which provided different information about the vaccines. Pixabay

You can’t be sure, even if you’re relatively young and fit, that you won’t get seriously ill or struggle with long-term Covid-19 related problems. This could be the most effective way to strongly encourage vaccine-hesitant individuals, say, researchers. People who say that they will avoid being vaccinated for as long as possible or will never get vaccinated must be encouraged by highlighting their personal benefit, according to a study published in the journal The Lancet Public Health.

For the study, the researchers from the University of Oxford tested the responses of a representative group of 18,885 adults in the UK to a variety of Covid-19 vaccine messaging.


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“Much of the official messaging around Covid-19 vaccination draws on the idea of collective responsibility — that it benefits all of us to get the job. But for the significant minority of people who remain skeptical about Covid-19 vaccination, another approach may be needed. Our study suggests that the best approach now may be putting personal benefits front and center in media campaigns,” said lead author Daniel Freeman, Department of Psychiatry at the University of Oxford.

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If people do not trust the safety of the vaccines, they’ll be worried about what getting the jab will do to them. The decision-making process gets dominated by personal risk concerns. The best way to counter those concerns, therefore, is to highlight the opposite: personal benefits, Freeman said.

The team participants were randomly asked to read one of 10 texts, each of which provided different information about the vaccines. Some texts emphasized the benefits for society as a whole; others addressed concerns about the speed of development and testing, and others focused on the implications for individuals. After reading their allocated text, participants completed an assessment of willingness to be vaccinated for Covid-19. (IANS/JC)


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Iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture.

With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.

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Twitter has confirmed that its algorithms amplify right-leaning political content.

By Nikhila Natarajan

In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.

"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.

"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."

The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.

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Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal.

Even as India celebrates reaching a milestone of 100 crore Covid vaccine doses, Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal. In a video shared on his Facebook and Twitter page, Bansal hailed Sonu Kumar as a "citizen celebrity".

Bansal said that Kumar not only helped "just co-workers and family but complete strangers too. With patience, empathy and uncanny jugaad". He added that Kumar joined him "many moons ago" and completed his open school from a parking lot.

"Education has helped this wonderful man enable others to get India back on track. Bravo! The CoWin portal on Thursday mentioned that a total of 100 crore vaccine doses has been administered so far to the eligible population under the vaccination drive in India, nine months after the nationwide inoculation programme was started to protect the people against Covid-19.

"It's a cause of significant celebration and happiness," Bansal said in the video. He said that while people just help a few around them, Kumar "bridged the digital gap" for 64 people, who were finding it difficult to register themselves online on the vaccine portal. Kumar said he doesn't feel that he has contributed much towards the 100 crore vaccine dose count. "I have been able to help only 64 people, if I was able to help more I would have been happier." (IANS/ MBI)


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