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Microsoft acquires gaming start-up PlayFab

PlayFab claims to process more than 1.5 billion transactions a day

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PlayFab is a gaming company used by over 700+ users. Twitter
PlayFab is a gaming company used by over 700+ users. Twitter
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  • Microsoft has acquired PlayFab
  • PlayFab powers 1200 live games with more than 700 million gamers
  • Playfab is used by many companies like Disney, Nickelodeon, etc.

Microsoft has acquired gaming start-up PlayFab for an undisclosed sum and will integrate its services into Azure platform to help developers build better games.

PlayFab powers more than 1,200 live games and has served over 700 million players.

Microsoft acquired the start-up PlayFab. Pixabay
Microsoft acquired the start-up PlayFab. Pixabay

“Together, Azure and PlayFab will further unlock the power of the intelligent cloud for the gaming industry, enabling game developers and delighting gamers around the world,” Kareem Choudhry, Corporate Vice President of gaming at Microsoft, said in a blog post.

PlayFab technology is being used by entertainment companies like Disney, NBC Universal, Wizards of the Coast, Nickelodeon, Bandai Namco, Rovio and Capcom.

Also Read: Microsoft to offer cloud services to Indian start-ups

“Our platform of scalable game services, game analytics, and LiveOps tools are helping more than 3,000 studios progress from shipping static software to creating games that scale gracefully and evolve over time with new content, live events, and frequent updates,” PlayFab CEO James Gwertzman said in a post.

This acquisition will greatly benefit the Microsoft.
This acquisition will greatly benefit the Microsoft.

PlayFab claims to process more than 1.5 billion transactions a day, nearly 20,000 transactions a second.

“Microsoft, with its deep expertise in gaming and cloud computing, is a perfect home for PlayFab as we expand our platform and features,” Athe company said.

“Microsoft’s global presence and world-class Microsoft Azure server infrastructure complement PlayFab’s services, making it even easier for studios to focus on building great games instead of back end technology,” it added. IANS

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Microsoft Expanding its ‘Dyanmics 365’ Apps Lineup

The company has also launched AI-infused apps for sales, customer service and market insights as part of the "Dynamics 365" app line-up

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Microsoft adds 2 Mixed Reality business apps to 'Dynamics 365'. Pixabay

Microsoft is expanding its Artificial Intelligence (AI)-based “Dynamics 365” apps lineup with two new Mixed Reality (MR) business apps.

The new apps — called — “Dynamics 365 Remote Assist” and “Dynamics 365 Layout” — have been added with the intention of merging MR and business applications together.

“With the release of our new AI and mixed reality applications, we are taking another step to empower every organisation on the planet to achieve more through the accelerant of business applications,” Alysa Taylor, Corporate Vice President, Business Applications and Industry, Microsoft wrote in a blog post on Tuesday.

The MR business apps will be part of the October release of “Dynamics 365”.

In 2016, Microsoft introduced “Dynamics 365” as a product line of enterprise resource planning (ERP) and customer relationship management (CRM) applications to make business apps modern, unified, intelligent and adaptable solutions, integrated with Office 365 and natively built on Microsoft’s Cloud computing service Azure.

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A sign for Microsoft is seen on a building in Cambridge. VOA

By bringing together MR and business applications, the company aims to unify systems and have a holistic view of their business, customers and employees.

“Employees need information in context to apply their knowledge and craft. Not only on a 2-D screen – but information and data in context, at the right place and at the right time and mixed reality is a technology uniquely suited to do exactly that,” Taylor added.

The company has also launched AI-infused apps for sales, customer service and market insights as part of the “Dynamics 365” app line-up.

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“The new ‘Dynamics 365 AI’ offering are a new class of AI applications that will deliver out-of-the-box insights by unifying data and infusing it with advanced intelligence to guide decisions and empower organizations to take informed actions,” wrote Taylor.

These insights are easily extensible through the Microsoft’s business analytics service — Power BI, Azure and the Common Data Service, that could enable organizations to address complex scenarios specific to their business. (IANS)