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Microsoft’s Search Engine Bing Bans Cryptocurrency Advertisements

Microsoft bans cryptocurrency ads on Bing search engine

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Microsoft Says Building Tool to Spot Bias in AI Algorithms
Microsoft Says Building Tool to Spot Bias in AI Algorithms. Pixabay
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After Facebook and Google, Microsoft has now banned advertisements showing cryptocurrencies and related products from its Bing search engine.

“Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviours, or otherwise scam consumers,” Melissa Alsoszatai-Petheo, Advertiser policy manager at Microsoft, said in a blog post on Wednesday.

“To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, its related products, and un-regulated binary options,” she added.

Cryptocurrency
Cryptocurrency. Pixabay

Bing Ads will implement this change globally in June, with enforcement rolling out in late June to early July.

Google in March announced that it would ban advertisements for cryptocurrencies and other “speculative financial products” across its ad platforms.

The ban on such advertisements would come into force from June.

Also Read: Microsoft in Motion to Secure Billions of Connected ‘Edge’ Devices

In January, social media giant Facebook banned all ads promoting cryptocurrencies, including Bitcoin and ICOs.

According to media reports, Twitter was also likely to ban cryptocurrency, token sales and Initial Coin Offerings (ICO) advertisements on its platform. (IANS)

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Apple Bans Cryptocurrency Mining on iOS Devices

Apple in March removed "Calendar 2" app from the Mac App Store after it started mining cryptocurrency on devices in exchange for premium features

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Apple Bans Cryptocurrency Mining on iOS Devices
Apple Bans Cryptocurrency Mining on iOS Devices. Pixabay

After Facebook and Google, Apple has now targeted cryptocurrency, banning its mining on iPhones and iPads.

According to a report in The Verge on Tuesday, the iPhone maker Apple has introduced a new section on cryptocurrency in its guidelines on App Store that apply to iOS, macOS, watchOS, and tvOS app.

“Apps, including any third party advertisements displayed within them, may not run unrelated background processes such as cryptocurrency mining,” said the guidelines.

Apps may facilitate virtual currency storage, provided they are offered by developers enrolled as an organisation.

“In addition, apps may not mine directly for cryptocurrencies, unless the mining is performed in the Cloud or otherwise off-device,” it stated.

Apps may “facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered by the exchange itself”.

Cryptocurrency
Cryptocurrency. Pixabay

Apps facilitating Initial Coin Offerings (ICOs) must come from “established banks, securities firms, futures commission merchants (‘FCM’), or other approved financial institutions”.

Cryptocurrency-related apps “may not offer currency for completing tasks, such as downloading other apps, encouraging other users to download, posting to social networks”, the guidelines stated.

Apple in March removed “Calendar 2” app from the Mac App Store after it started mining cryptocurrency on devices in exchange for premium features.

Also Read: Apple Patent Reveals a Custom Inflatable Blood Pressure Cuff

Facebook and Google have already banned cryptocurrency, token sales and Initial Coin Offerings (ICO) advertisements on their platforms.

Twitter has also started blocking cryptocurrency-related ads on its platform.

“We have added a new policy for Twitter Ads relating to cryptocurrency. Under this new policy, the advertisement of Initial Coin Offerings (ICOs) and token sales will be prohibited globally,” Twitter said. (IANS)