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Microsoft’s Search Engine Bing Bans Cryptocurrency Advertisements

Microsoft bans cryptocurrency ads on Bing search engine

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Microsoft’s latest Surface Pro firmware update fixes Surface Pen accuracy issues
Microsoft’s latest Surface Pro firmware update fixes Surface Pen accuracy issues. Pixabay
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After Facebook and Google, Microsoft has now banned advertisements showing cryptocurrencies and related products from its Bing search engine.

“Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviours, or otherwise scam consumers,” Melissa Alsoszatai-Petheo, Advertiser policy manager at Microsoft, said in a blog post on Wednesday.

“To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, its related products, and un-regulated binary options,” she added.

Cryptocurrency
Cryptocurrency. Pixabay

Bing Ads will implement this change globally in June, with enforcement rolling out in late June to early July.

Google in March announced that it would ban advertisements for cryptocurrencies and other “speculative financial products” across its ad platforms.

The ban on such advertisements would come into force from June.

Also Read: Microsoft in Motion to Secure Billions of Connected ‘Edge’ Devices

In January, social media giant Facebook banned all ads promoting cryptocurrencies, including Bitcoin and ICOs.

According to media reports, Twitter was also likely to ban cryptocurrency, token sales and Initial Coin Offerings (ICO) advertisements on its platform. (IANS)

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Microsoft Planning for Next version of Smart Glasses in Order to Monitor Blood Pressure

The aim is to shrink the device to such an extent that it could become a clip-on that works with anyone's regular glasses, the report added

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Microsoft developing next version of BP-monitoring smart glasses. Pixabay

Microsoft is developing the next version of its smart glasses, called Glabella, that can work as a cuff-less, wearable and unobtrusive blood pressure measuring device, according to a new report.

The device incorporates optical sensors, processing, storage, and communication components, all integrated into the frame to passively collect physiological data about the user without the need for any interaction, according to a paper published on Proceedings of the ACM Journal of Interactive, Mobile, Wearable and Ubiquitous Technologies.

Glabella continuously records the stream of reflected light intensities from blood flow as well as inertial measurements of the user’s head.

From the temporal differences in pulse events across the sensors, this prototype derives the wearer’s pulse transit time on a beat-to-beat basis.

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Logo of Microsoft outside it’s office. Pixabay

A person’s pulse transit time — the time delay following each heartbeat as the pressure wave travels between two arterial sites — provides an indirect measure of blood pressure, according to a report in IEEE Spectrum.

 Although the glasses did well in a test run, they are not yet ready to hit the store shelves as the Microsoft researchers plan to evaluate the Glabella glasses in a clinical setting.

The team is also developing a next version of the device to make it more power efficient while making the frame smaller, the report added.

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Currently, a small chargeable coin battery keeps the device running.

The aim is to shrink the device to such an extent that it could become a clip-on that works with anyone’s regular glasses, the report added. (IANS)