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US Streaming Giant Netflix Aims to Create More Original Content

Andy Law said Netflix will continue ramping up various efforts to reach its audience through so-called "deep personalisation"

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Netflix.

US streaming giant Netflix Inc. said on Thursday that it aims to create more original content targeting global audiences regardless of their nationality or language.

Netflix, which started as a video rental firm in 1997, currently has over 189 million paid memberships in over 190 countries enjoying both original and licensed TV series, documentaries and feature films across a wide variety of genres and languages, Yonhap news agency reported.

“We spent $8 billion last year to create original content,” Andy Law, director of product design, told the media here, adding that Netflix is committed to providing more original shows. He did not disclose the budget allocated for this endeavour.

Netflix said it will produce more programs in languages other than English as part of efforts to fund high-quality foreign-language content and provide them to audiences around the world.

“We want to create content that can be intuitionally understood by the global audience, beyond language barriers,” Kim Min-young, a Netflix representative, said.

“Kingdom”, Netflix’s first original Korean drama, to be streamed from Friday, will have subtitles in 27 languages and be dubbed into 12 languages, with more to be added.

The six-episode zombie mystery thriller is set in the era of Korea’s last Joseon (1392-1897) dynasty, and has been written by famed Korean screenwriter Kim Eun-hee, the author of the popular 2016 TV series “Signal”.

"Sacred Games", which is an adaptation based on Vikram Chandra's 2006 thriller novel of the same name, is also the first Netflix Original from India. Flickr
“Sacred Games”, which is an adaptation based on Vikram Chandra’s 2006 thriller novel of the same name, is also the first Netflix Original from India. Flickr

“Netflix’s content crosses borders, showing our positive side,” Kim said, citing other licensed foreign-language programs such as “Elite” from Spain and the British series “Bodyguard”.

Kim said storytelling is important to reach global a audiences and that Netflix plans to create more quality local content on the back of “hallyu” or the Korean Wave.

Netflix earlier announced that its international streaming revenues exceeded domestic streaming revenues for the first time last year.

“Sixty per cent (of our membership) is from outside of the US,” said Nigel Baptiste, director of partner engagement at Netflix, adding that Asia, and South Korea in particular, is a very important market.

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He also said that the company is currently engaged in various partnerships, working with tech giants such as Samsung Electronics Co. to improve technology and convenience.

A Netflix button is available on smart TVs to improve accessibility for consumers so they can quickly find their favourite shows.

Andy Law said Netflix will continue ramping up various efforts to reach its audience through so-called “deep personalisation”. (IANS)

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India has the Highest Film Viewing on Netflix

70% Netflix users in India watch one film in a week

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Netflix
According to Netflix, 70% Netflix users in India watch one film in a week. Pixabay

Seventy per cent Netflix subscribers watch at least one film a week in India and as a percentage of overall time spent on the streaming platform, film viewing in the country is the highest for any country worldwide, the streaming giant said on Monday while announcing its list of most popular titles of 2019.

Celebrating shows and films that highlight the diversity of its content and the varied tastes of its members, the streaming behemoth said Sacred Games Season 2 (series) was the most popular release of 2019 in India followed by Kabir Singh (film), Article 15 (film), Bard of Blood (series), Drive (film), Badla (film), House Arrest (film),
6 Underground (film), Delhi Crime (series) and Chopsticks (film) at the 10th spot.

Netflix and chill
This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots. Pixabay

“We’re always looking for new ways to help people find something to watch on Netflix, and knowing what’s popular is a helpful signal. These 2019 ‘What We Watched’ lists should be especially useful over the holidays when Google searches for ‘what to watch on Netflix’ are at their peak,” the company said in a statement.

According to the firm, these lists are ranked by the number of accounts choosing to watch at least two minutes of a series, movie or special during its first 28 days on the platform in 2019.

“We are pleased at how overwhelmingly popular Netflix’s shows and films have become — with our Original series and films featuring prominently in the lists,” the company added.

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This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots.

The company added that across 2019 and 2020 it will invest Rs 3,000 crore in content in India. (IANS)