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US Streaming Giant Netflix Aims to Create More Original Content

Andy Law said Netflix will continue ramping up various efforts to reach its audience through so-called "deep personalisation"

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Netflix.

US streaming giant Netflix Inc. said on Thursday that it aims to create more original content targeting global audiences regardless of their nationality or language.

Netflix, which started as a video rental firm in 1997, currently has over 189 million paid memberships in over 190 countries enjoying both original and licensed TV series, documentaries and feature films across a wide variety of genres and languages, Yonhap news agency reported.

“We spent $8 billion last year to create original content,” Andy Law, director of product design, told the media here, adding that Netflix is committed to providing more original shows. He did not disclose the budget allocated for this endeavour.

Netflix said it will produce more programs in languages other than English as part of efforts to fund high-quality foreign-language content and provide them to audiences around the world.

“We want to create content that can be intuitionally understood by the global audience, beyond language barriers,” Kim Min-young, a Netflix representative, said.

“Kingdom”, Netflix’s first original Korean drama, to be streamed from Friday, will have subtitles in 27 languages and be dubbed into 12 languages, with more to be added.

The six-episode zombie mystery thriller is set in the era of Korea’s last Joseon (1392-1897) dynasty, and has been written by famed Korean screenwriter Kim Eun-hee, the author of the popular 2016 TV series “Signal”.

"Sacred Games", which is an adaptation based on Vikram Chandra's 2006 thriller novel of the same name, is also the first Netflix Original from India. Flickr
“Sacred Games”, which is an adaptation based on Vikram Chandra’s 2006 thriller novel of the same name, is also the first Netflix Original from India. Flickr

“Netflix’s content crosses borders, showing our positive side,” Kim said, citing other licensed foreign-language programs such as “Elite” from Spain and the British series “Bodyguard”.

Kim said storytelling is important to reach global a audiences and that Netflix plans to create more quality local content on the back of “hallyu” or the Korean Wave.

Netflix earlier announced that its international streaming revenues exceeded domestic streaming revenues for the first time last year.

“Sixty per cent (of our membership) is from outside of the US,” said Nigel Baptiste, director of partner engagement at Netflix, adding that Asia, and South Korea in particular, is a very important market.

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He also said that the company is currently engaged in various partnerships, working with tech giants such as Samsung Electronics Co. to improve technology and convenience.

A Netflix button is available on smart TVs to improve accessibility for consumers so they can quickly find their favourite shows.

Andy Law said Netflix will continue ramping up various efforts to reach its audience through so-called “deep personalisation”. (IANS)

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Now The Hackers May Want To Crack Down What You Stream on Netflix

While Netflix contended that carrying out such an attack would not be easy as it requires access to network traffic for analysis, the IIT Madras researchers pointed out that tricking users into connecting to rogue routers or access points is quite possible for hackers.

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Netflix
"I work on analysis of encrypted network traffic, and when we stumbled upon this Netflix movie Bandersnatch it was something very new," Gargi Mitra, a PhD student at IIT Madras was quoted as saying by the WIRED. Pixabay

Despite Netflix’s move to encrypt all its video streams in order to better protect user privacy, hackers may still get to know what interactive content you watch on the popular streaming service, new research from the Indian Institute of Technology (IIT) Madras suggests.

The researchers said that they can analyse Netflix’s encrypted interactive video traffic to find clues about the viewing habits of users, and which choices they have made in their movie journeys, the WIRED reported on Sunday.

Netflix
Analysing the choices that 100 viewers made, the researchers were able to determine the decisions correctly 96 per cent of the time, the report said Pixabay

The interactive content on Netflix allows users to make choices for the characters and shape the story. Each choice leads to a different adventure, so users can watch again and again, and see a new story each time. Black Mirror: Bandersnatch and You vs. Wild are some of the interactive titles that Netflix has.

“I work on analysis of encrypted network traffic, and when we stumbled upon this Netflix movie Bandersnatch it was something very new,” Gargi Mitra, a PhD student at IIT Madras was quoted as saying by the WIRED.

hacking
The researchers said that they can analyse Netflix’s encrypted interactive video traffic to find clues about the viewing habits of users, and which choices they have made in their movie journeys, the WIRED reported on Sunday. Pixabay

“But when I was looking at the choice-making interactions it turned out that they are similar to other kinds of interactions in web applications and web sites I study. So I tried out some of my techniques and we were able to determine which options the viewer chooses,” Mitra added.

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While Netflix contended that carrying out such an attack would not be easy as it requires access to network traffic for analysis, the IIT Madras researchers pointed out that tricking users into connecting to rogue routers or access points is quite possible for hackers.

Analysing the choices that 100 viewers made, the researchers were able to determine the decisions correctly 96 per cent of the time, the report said. (IANS)