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The company is closely collaborating and helping enterprises put their organization's data to better business use in these challenging times. Wikimedia commons

As India grapples with the lethal Covid second wave and millions stay home, the businesses of all sizes have begun to prioritize speed as their key competency this year is to recover growth faster in the country, a top Oracle India executive said on Monday.
The year 2020 reset the clock for several industries and CEOs are now keen to leapfrog innovation cycles and quickly figure out what resonates with their customers.

“Their focus clearly is on faster, data-driven innovation. And there’s increased awareness on why Cloud is the best engine to aid faster innovation at scale,” Shailender Kumar, Regional Managing Director, Oracle India, told IANS.


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“Our customers count on us to support their business. Ever since the pandemic struck, our foremost priority towards customers has been to help them improve their business resilience on an ongoing basis,” Kumar emphasized. The company is closely collaborating and helping enterprises put their organization’s data to better business use in these challenging times.

“As a result, our customers have been able to free up valuable internal resources and sharpen focus on their core business. They have also been able to accelerate innovation and growth recovery,” Kumar informed. Hyreo is a B2B startup helping recruiters reimagine the candidate experience. In a recent pursuit with a large banking customer, the Oracle team supported by evangelizing Hyreo’s solution.


In this direction, Oracle’s strategic cloud partnerships with Microsoft, VMware, and ServiceNow are resonating well with the enterprise customers, said the company executive. Pixabay

This increased the bank’s confidence levels to move fast and sign the deal with Hyreo.
“Further, on the price-performance front, by using Oracle Cloud Infrastructure (OCI), Hyreo saw a 2 times improvement in application performance, reduced operational costs by over 30 percent and fine-tuned their product based on feedback from our technical team, while adding more new customers to their fold,” Kumar told IANS.

Oracle is consistently seeing increased demand for its secure, second-generation cloud infrastructure and best-in-class cloud applications in India.”We have seen double-digit business growth in India for the last 4-5 years, and we are geared up to continue and further expand on this momentum,” Kumar said.

ALSO READ: Top Web Hosting Solutions In India For Small Businesses 2021

An interesting trend gaining traction is enterprises getting more comfortable with a multi-cloud model, where they use the best of breed cloud services from a trusted set of cloud providers. In this direction, Oracle’s strategic cloud partnerships with Microsoft, VMware, and ServiceNow are resonating well with the enterprise customers, said the company executive.

An increasing number of Indian startups are parting ways with first-generation cloud providers and moving to OCI for more predictable, transparent price-performance-security benefits. These include startups like Gnani.AI, Aindra Systems, and param Networks, among others. Many home-grown, mid-size SaaS companies are changing growth orbits with OCI. These include GOFRUGAL, Ameyo, Information Dynamics, Invensoft, TecWink, and QuarkCube.IO, among others.”Our partner network is more robust than ever, with specialized expertise for ensuring customer success across our vast portfolio of offerings,” Kumar noted. (IANS/JC)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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