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Digital Media is only going to rise, says experts.
  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS



Bangladesh over the years show that the state has failed in its duty to protect minorities

By- Salil Gewali

If humanity is hurt, God is hurt.

Religion without compassion might give way to hatred. Compassion with a "self-interest" motive is completely irreligious. But of late, some of the religions have departed from those basic human values. Love and compassion are for only those who follow their "specific" faith. Very sadly, the religions are up as trading commodities in the world of proselytization. Better preachers attract more followers. Of course, no issue if they are not vying for their religious "supremacy". But the ground reality is utterly different. The claim for exclusive supremacy has become the first commandment --- a real bone of contention among the existing religions. In the name of religion, we have polluted our minds. we have corrupted our souls. We have also gone so much astray that God must have now shut his gateway to heaven!

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The Aruba villa has great interiors, an outdoor facility, amazing bedrooms, clean bathrooms and huge living space.

By- Your Service

Taking out time for family has become very difficult as people are pretty busy in daily life and find very little time to spend with their loved ones. Planning a family vacation is an excellent way through which the whole family can step away from their daily life and have fun. You can find many destinations for a family vacation, but there is no place that can beat Aruba.

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Photo by Flickr

Milky Way galaxy as seen from Chitkul Valley

NASA's Chandra X-ray Observatory has for the first time spotted signs of a planet transiting a star outside of the Milky Way galaxy, opening up a new avenue to search for exoplanets at greater distances than ever before.

The possible exoplanet -- or planets outside of our Solar System -- candidate is located in the spiral galaxy Messier 51 (M51), also called the Whirlpool Galaxy because of its distinctive profile, NASA said in a statement.

Astronomers have, so far, found all other known exoplanets and exoplanet candidates in the Milky Way galaxy, almost all of them less than about 3,000 light-years from Earth.

An exoplanet in M51 would be about 28 million light-years away, meaning it would be thousands of times farther away than those in the Milky Way, NASA said.

"We are trying to open up a whole new arena for finding other worlds by searching for planet candidates at X-ray wavelengths, a strategy that makes it possible to discover them in other galaxies," said Rosanne Di Stefano of the Center for Astrophysics at Harvard and Smithsonian (CfA) in Cambridge, Massachusetts, who led the study.

The findings are published in the journal Nature Astronomy.

The exoplanet candidate was spotted in a binary system called M51-ULS-1, located in M51. This binary system contains a black hole or neutron star orbiting a companion star with a mass about 20 times that of the Sun. The X-ray transit they found using Chandra data lasted about three hours, during which the X-ray emission decreased to zero.

Based on this and other information, the team estimates the exoplanet candidate in M51-ULS-1 would be roughly the size of Saturn and orbit the neutron star or black hole at about twice the distance of Saturn from the Sun.

The team looked for X-ray transits in three galaxies beyond the Milky Way galaxy, using both Chandra and the European Space Agency's XMM-Newton. Their search covered 55 systems in M51, 64 systems in Messier 101 (the "Pinwheel" galaxy), and 119 systems in Messier 104 (the "Sombrero" galaxy).

However, more data would be needed to verify the interpretation as an extragalactic exoplanet. One challenge is that the planet candidate's large orbit means it would not cross in front of its binary partner again for about 70 years, thwarting any attempts for a confirming observation for decades, NASA said.

Named in honor of the late Indian-American Nobel laureate, Subrahmanyan Chandrasekhar, the Chandra X-ray Observatory is the world's most powerful X-ray telescope. It has eight times greater resolution and is able to detect sources more than 20-times fainter than any previous X-ray telescope.

Known to the world as Chandra (which means "moon" or "luminous" in Sanskrit), Chandrasekhar was widely regarded as one of the foremost astrophysicists of the twentieth century. (IANS/JB)

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