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Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

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Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

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Africa: New Dresses, Youth Action – Ending Female Circumcision

Right now the civil society in Africa is truncated, you have fragmentation

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Africa, Dresses, Youth
FILE - A man shows the logo of a T-shirt that reads "Stop the Cut" referring to Female Genital Mutilation (FGM) during a social event advocating against harmful practices such as FGM at the Imbirikani Girls High School in Imbirikani, Kenya, April 21, 2016. VOA

Hundreds of delegates from African governments and campaigners gathered in Senegal this week to discuss how to end female genital mutilation (FGM), which world leaders pledged to eradicate under a set of global goals agreed in 2015.

But the ancient ritual — which typically involves the partial or total removal of the external genitalia and can cause pain, infertility and death — remains deeply entrenched in many African countries despite years of activism.

Here are some quotes from participants at the summit, which ended Tuesday, on priorities for ending FGM in Africa:

Isatou Touray, Vice President of the Gambia

Africa, Dresses, Youth
Hundreds of delegates from African governments and campaigners gathered in Senegal this week to discuss how to end female genital mutilation (FGM). Pixabay

“What is missing is political will. Some countries have enacted acts but the enforcement of those instruments for the promotion of women’s and children’s rights — that is missing.

“Number two is the weak capacity of civil society. Right now the civil society in Africa is truncated, you have fragmentation. We need to have a strong movement.”

Phumzile Mlambo-Ngcuka, Executive Director of U.N. Women

“One area that I think is a gap is law enforcement. This is a crime. When people do it then they are breaking the law.

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“You don’t see prosecutions enough for crimes committed against women in general … from domestic violence to rape. So we need law enforcement to step it up.”

Fatou Ndiaye Deme, Women’s Ministry, Senegal

“What is missing is good coordination. The action also needs to be at the community level. It can’t just be high-level meetings, the community has to be involved.”

Mamadou Traore, Imam, Mali

Africa, Dresses, Youth
Some countries have enacted acts but the enforcement of those instruments for the promotion of women’s and children’s rights — that is missing. Pixabay

“The obstacle is the religiosity of the practice. Some religious leaders think it is part of Islam.

“Now that they have seen that there are negative consequences, some imams have asked to medicalize the practice.

We are working with doctors to show that you can’t medicalize it, because you don’t cut this part to heal but to wound.”

Virginia Lekumoisa, survivor and activist, Kenya

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“Using the power of the youth is what I feel like other countries are not doing.

“Maybe what makes us stand out [in Kenya] is the fact that we have backed this up with youth action and power from the youth networks, working to end FGM and actually taking action.”

Rugiatu Turay, chairwoman, Forum Against Harmful Traditional Practices, Sierra Leone

“One of the most important things is funding, because you have the willingness.

“We have communities that are now willing to remove the shrine [where FGM happens], but in removing the shrine we also have to put on some kind of fanfare and celebrations. We have to make sure the women will have new dresses. So it’s all about funding.”

Ifrah Ahmen, campaigner, Somalia

“We have the international support and we have international leaders who back us up but this is our issue.

“I think now is the time to ring the bell for African leaders to speak up.” (VOA)