Monday June 18, 2018
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Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

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Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
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  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

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Papua New Guinea Bans Facebook For a Month to Root Out ‘Fake Users’

The government is also aiming to enforce the Cyber Crime Act

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Top Facebook Strategist to Step Down
Top Facebook Strategist to Step Down. Pixabay

The Papua New Guinea government is planning to shut down Facebook for a month to understand users’ behaviour and safeguard them from fake news.

According to a report in The Post Courier on Monday, Communication Minister Sam Basil said the shutdown would enable the department and Papua New Guinea National Research Institute conduct research on how the social networking site is being used by users.

“The time will allow information to be collected to identify users that hide behind fake accounts, users that upload pornographic images, users that post false and misleading information on Facebook to be filtered and removed,” Basil was quoted as saying.

The effort is seen as to plug loopholes after the British political consultancy firm Cambridge Analytica improperly shared personal data of of 87 million Facebook users.

The data was gathered via a quiz app “thisisyourdigitallife” developed by Aleksandr Kogan, then a psychology researcher with University of Cambridge, and his company Global Science Research (GSR) which pulled out Facebook users’ data in 2014-2015.

Representational image.
Representational image. Pixabay

According to Basil, the move will allow genuine people with real identities to use the social network responsibly.

Facebook was yet to comment on this development.

The government is also aiming to enforce the Cyber Crime Act.

Also Read: Hillary Clinton Wishes to Head the Facebook

“We cannot allow the abuse of Facebook to continue in the country. I will now work closely with the police for them to be properly trained and informed to fully enforce the Cyber Crime Act,” said Basil.

Facebook CEO Mark Zuckerberg last week apologised for the Cambridge Analytica data breach in front of the European Parliament (EU) leaders.

Zuckerberg stressed that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India. (IANS)