Tuesday January 22, 2019
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Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

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Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

Next Story

Digital Space Growing at A Fast Pace, Says Vir Das

Actor-comedian Vir Das says the digital space is a boon and has no where but to go up.

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Vir Das speaks up on on digital Space

Actor-comedian Vir Das says the digital space is a boon and has no where but to go up.

Asked how he sees the growth of the digital space, Vir told IANS: “Digital place has no where to go but up. I think India has possibly the most or the second most amount of smart phones in the world. Most content are watched on a smart phone right now, so there will always be a demand for stand up comedy specifically because people need to laugh at least four times a day. We are providing that service.

Social Media
growing of the digital media age

Vir has previously done two stand up shows on Netflix. He has now been roped in for his third project with the streaming website.

Also Read- Actress Yami Gautam Says That Lots of Hard Work Goes into Getting The Right Parts in Bollywood

The “Go Goa Gone” actor says for comedians it will get better.

“So, I think for comedy and comedians the road is only going to get better,” he added.

On the big screen, Vir will start shooting for the second installment of the “Go Goa Gone” franchise in 2019. (Bollywoood Country)