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Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

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Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
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  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

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Facebook CEO Mark Zuckerberg Needs More Time to Fix Issue of Fake News

The first note will be about the steps Facebook is taking to prevent election interference on Facebook, which is timely with the US mid-terms and Brazilian presidential elections approaching

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Zuckerberg seeks more time to fix Facebook. Pixabay

As countries over the world including India face elections amid the spread of fake news and political interference on social media platforms, Facebook CEO Mark Zuckerberg has asked for some more time to fix his network that has over two billion users.

In a post on Friday, Zuckerberg said that Facebook started on the platform sanitising project in 2017 and “even this work will extend through 2019, I do expect us to end this year on a significantly better trajectory than when we entered it”.

“My personal challenge for 2018 has been to fix the most important issues facing Facebook — whether that’s defending against election interference by nation states, protecting our community from abuse and harm, or making sure people have control of their information,” the Facebook founder wrote.

Facebook
Facebook, social media. Pixabay

After his grilling in the US Congress in April over the Cambridge Analytica data scandal and the Russian interference in the 2016 US presidential election, COO Sheryl Sandberg again testified at the US Senate Intelligence Committee hearing on election security on September 5.

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Along with Twitter CEO Jack Dorsey, she faced the committee which is probing the Russian interference from an angle to publicly hold Facebook and Twitter accountable for allowing Russian operatives on their platforms.

“I’m spending a lot of time on these issues, and as the year winds down I’m going to write a series of notes outlining how I’m thinking about them and the steps we’re taking to address them,” said Zuckerberg.

Facebook's CEO Mark Zuckerberg, May 23, 2018. VOA
Facebook’s CEO Mark Zuckerberg. VOA

The first note will be about the steps Facebook is taking to prevent election interference on Facebook, which is timely with the US mid-terms and Brazilian presidential elections approaching.

“I’ll write about privacy, encryption and business models, and then about content governance and enforcement as well in the coming months,” he added. (IANS)