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Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

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Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

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Increased Usage of Digital Media Can Lead to Depression in Young Adults

Moreover, research shows that young people are not sleeping as much as they did in previous generations

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Multiple apps are displayed on an iPhone in New York.. VOA

Increased use of digital media may be partly responsible for the growth in the percentage of young adults experiencing certain types of mental health disorders in the US over the past decade, suggests new research.

“More US adolescents and young adults in the late 2010s, versus the mid-2000s, experienced serious psychological distress, major depression or suicidal thoughts, and more attempted suicide,” said lead study author Jean Twenge, Professor of Psychology at San Diego State University in the US.

“These trends are weak or non-existent among adults 26 years and over, suggesting a generational shift in mood disorders instead of an overall increase across all ages,” Twenge added.

For the study, the researchers analysed data from the National Survey on Drug Use and Health, a nationally representative survey that has tracked drug and alcohol use, mental health and other health-related issues in individuals aged 12 and over in the US since 1971.

They looked at survey responses from more than 200,000 adolescents aged 12 to 17 from 2005 to 2017, and almost 400,000 adults aged 18 and over from 2008 to 2017.

Social Media, digital, Encryption, drink, whatsapp, depression
Study Links Social Media Addicts, Substance Abusers. (VOA)

The rate of individuals reporting symptoms consistent with major depression in the last 12 months increased 52 per cent in adolescents from 2005 to 2017 – from 8.7 per cent to 13.2 per cent — and 63 per cent in young adults aged 18 to 25 from 2009 to 2017 – from 8.1 per cent to 13.2 per cent, showed the findings published in the Journal of Abnormal Psychology.

“Cultural trends in the last 10 years may have had a larger effect on mood disorders and suicide-related outcomes among younger generations compared with older generations,” said Twenge.

Also Read- Concerns Rise Over China’s Stand at United Nations Human Rights Council

She believes this trend may be partially due to increased use of electronic communication and digital media, which may have changed modes of social interaction enough to affect mood disorders.

Moreover, research shows that young people are not sleeping as much as they did in previous generations, she noted. (IANS)