Wednesday November 21, 2018
Home India Rise Of Digit...

Rise Of Digital Media Unstoppable: Experts

"The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact"

0
//
Digital Media is only going to rise, says experts.
Digital Media is only going to rise, says experts.
Republish
Reprint
  • Digital Media will not stop rising, according to experts
  • The young generation wants quick and easy information which is only available on digital platforms
  • Mostly, it is true for news which is only browsed on online sources nowadays

With the country’s young population increasingly using smartphones and other digital devices for news consumption, going digital has never been more important for news distribution, a group of experts has said.

Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common
Young generation is now only using digital devices like smartphones, laptop, etc, to access news. Wikimedia Common

Customising news content with the right mix is equally important, said the experts at a discussion on digital media organised here over the weekend by Business Wire India, a platform for press release distribution.

In this digital age, incorporating videos and other multimedia elements, a local-focus, and segment-wise content targeting are some of the important elements in making news relevant and engaging, they added.

Also Read: Social media use may affect teenagers’ real life relationship

“The way people consume content has changed completely, especially young people. They need a quick story, visual story, even videos make a big impact,” said journalist Saurabh Shukla, Editor-in-Chief of News Mobile.

The group of corporate and media experts at the discussion said that traditional plus digital is the approach companies must take for brand targeting.

Nidhi Mehra, Account Director, H+K India, a marketing communication company, spoke on the emergence of bloggers as a new community in the digital platform.

“Now the task is how to get into the digital space besides the traditional media. Corporates want to see this new community of bloggers to be evangelised regularly so that their brand is visible across platforms,” she said.

“We need to understand how news should be

In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons
In this digital age, almost everyone depends on smartphones for everything. Wikimedia Commons

projected so that audience identifies with the same in the context of their own need for information and consumption,” said Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, adding that more and more readers are now consuming news online. Taru Agarwal, Managing Director, Business Wire India, contended that PR and wire services are preventing fake news from spreading.

“News distributed through a wire platform is authentic and genuine,” she said.

“Checks and balances are there for fake news,” Agarwal added. IANS

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

WhatsApp Partners With DEF To Train Community Leaders in Order To Tackle Fake News

The teams will also cover key states such as, West Bengal, Assam, Karnataka, Maharashtra, Tripura and Jharkhand by March 2019, the statement said

0
WhatsApp
WhatsApp, DEF train community leaders to tackle fake news. Pixabay

Aiming to address the challenge of misinformation during the upcomimg Rajasthan Assembly polls, WhatsApp on Monday conducted training for community leaders here, in partnership with the Digital Empowerment Foundation (DEF), the Facebook-owned mobile messaging platform said.

The education workshop encouraged WhatsApp users to see themselves as “agents of change” by addressing socio-behavioural change and empowered them to spot false news.

The training will also enable them to differentiate between rumours and opinions; shared subsequent steps to tackle instances of false news and tips to stay safe on WhatsApp.

“WhatsApp is proud to have played a part in helping millions of people in Rajasthan to freely connect with their loved ones anywhere in the world. These trainings are a key part of our strategy to help people stay safe and limit the spread of harmful rumours this election season” said Ben Supple, Public Policy Manager, WhatsApp, in a statement.

The curriculum further delved into how users can contact fact-checking organisations like Altnews and Boom Live to accurately verify information when they are in doubt.

The training was attended by over 100 participants including from local government administrations, law enforcement authorities, college students, NGOs and community leaders who are dedicated to the technological empowerment of their society, especially villages and semi-urban centre.

WhatsApp
WhatsApp on a smartphone device.

“While the problem of misinformation is not restricted to rural areas alone, it is the rural population that majorly lacks access to alternative news sources for sake of verification,” said Osama Manzar, Founder and Director, DEF.

“We see education as the only solution to this problem, and we know that when we teach them some basic verification techniques, they’re going to tell at least two other people about it, creating a ripple effect and potentially fighting misinformation.”

Additionally, WhatsApp and DEF will organise workshops as a part of their Community Information Resource Centre (CIRC), where they will conduct training sessions targeted at grassroots communities in rural areas across five states in India, the company said.

In August, WhatsApp was asked by the central government to take steps to stop the spread of disinformation on its platform.

Also Read- Migraine With Visual Aura May Increase Risk of Irregular Heartbeat

WhatsApp roped in New Delhi-based non-profit DEF and initiated a series of educational workshops in 10 key election states including Madhya Pradesh, Chhattisgarh, Mizoram, Rajasthan and Telangana.

The teams will also cover key states such as, West Bengal, Assam, Karnataka, Maharashtra, Tripura and Jharkhand by March 2019, the statement said. (IANS)