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Rs 199 India’s Mobile-only Plan a Great Success: Netflix

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services

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Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together. Pixabay

Ecstatic at the success of its Rs 199 mobile-only plan that it launched in India in August, Netflix is going to replicate the plan in other global markets too, the company’s Chief Product Officer Gregory K Peters has said.

The Rs 199 mobile subscription plan in the Indian market is Netflix’s fourth Indian plan, in addition to the existing basic, standard and premium plans which are priced between Rs 499 and Rs 799.

“We’ve been very, very happy with the mobile plan. It’s actually performing better than we tested. We’ll look at testing that in other markets because we think there are other markets which has similar conditions that make it likely that that’s going to be successful for us there as well,” Peters said during the streaming giant’s Q3 earnings call with analysts on Wednesday.

“We think about revenue is the guiding principle for as we do these different tests and trying to figure out, what is the right set of plans that have the right benefits, the right features that are delivered at the right price for the subscribers in any given market.

“And I think what we’re exploring is as we are operating in markets that have very, very different conditions, very different levels of affluence and other forms of entertainment competition, etc,” he added.

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FILE – The Netflix logo is seen on their office in Hollywood, Los Angeles, California. VOA

Peters said the company is also going look at other plan structures and other feature value benefits in see different market conditions.

“We’ll see them as we roll out and we’ll respond to them based on what our consumers in those markets,” the Netflix executive said.

Neflix also said the second season of ‘Sacred Games’ has been its most watched show in the country.

Also Read: Microsoft’s Corporate Venture Fund to Empower Women-led Enterprise Startups in India

“To date, we have globally released 100 seasons of local language, original scripted series from 17 countries and have plans for over 130 more in 2020. We also plan to expand our investment in local language original films and unscripted series,” said the company.

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services. (IANS)

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India Becomes the Second Largest Smartphone Market After China: Report

India surpasses US to become 2nd largest smartphone market

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The Indian smartphone market surpassed the US for the first time on an annual level. Pixabay

New Delhi: Riding on Chinese brands, the India smartphone market surpassed the US for the first time on an annual level and this is the latest science and technology news, becoming the second-largest smartphone market after China globally — reaching 158 million shipments in the calender year 2019 with 7 per cent (YoY) growth, a report from Counterpoint Research said on Friday.

While Xiaomi continued to be the top player with 28 per cent market share in the calendar year 2019, Samsung was second with 21 per cent and Vivo at 16 per cent market share, said Counterpoint’s ‘Market Monitor’ service.

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India has now become the second-largest smartphone market after China globally. Pixabay

“Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent,” said Tarun Pathak, Associate Director, Counterpoint.

“Chinese brands share hit a record 72 per cent for the year 2019 as compared to 60 per cent share a year ago.

“This year, we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For instance, Xiaomi, realme, and OnePlus have increased their offline points of sale while brands like Vivo have expanded their online reach with Z and U series,” said Anshika Jain, Research Analyst at Counterpoint.

Over the past four years, Xiaomi, Vivo, and OnePlus have grown 15 times, 24 times and 18 per cent, respectively.

“This highlights that OEMs are mature enough to capture next wave of growth and expand their operations in India,” Jain added.

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Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent. Pixabay

Samsung shipments remained almost flat (YoY) while it has shown a 5 per cent (YoY) decline in 2019.

“This is for the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, it needs to double down its efforts to keep the momentum going,” the report noted.

While the smartphone market registered YoY growth, the feature phone market witnessed a steep decline of nearly 42 per cent YoY in 2019 and 38 per cent (YoY) in Q4 2019.

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“This is due to slowdown in the new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual
growth despite the overall segment declined showing the untapped potential of the market,” said the report.

In fact, itel emerged as the number one feature phone brand in Q4 2019, followed by Samsung and Lava. (IANS)