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Rs 199 India’s Mobile-only Plan a Great Success: Netflix

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services

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Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together. Pixabay

Ecstatic at the success of its Rs 199 mobile-only plan that it launched in India in August, Netflix is going to replicate the plan in other global markets too, the company’s Chief Product Officer Gregory K Peters has said.

The Rs 199 mobile subscription plan in the Indian market is Netflix’s fourth Indian plan, in addition to the existing basic, standard and premium plans which are priced between Rs 499 and Rs 799.

“We’ve been very, very happy with the mobile plan. It’s actually performing better than we tested. We’ll look at testing that in other markets because we think there are other markets which has similar conditions that make it likely that that’s going to be successful for us there as well,” Peters said during the streaming giant’s Q3 earnings call with analysts on Wednesday.

“We think about revenue is the guiding principle for as we do these different tests and trying to figure out, what is the right set of plans that have the right benefits, the right features that are delivered at the right price for the subscribers in any given market.

“And I think what we’re exploring is as we are operating in markets that have very, very different conditions, very different levels of affluence and other forms of entertainment competition, etc,” he added.

netflix
FILE – The Netflix logo is seen on their office in Hollywood, Los Angeles, California. VOA

Peters said the company is also going look at other plan structures and other feature value benefits in see different market conditions.

“We’ll see them as we roll out and we’ll respond to them based on what our consumers in those markets,” the Netflix executive said.

Neflix also said the second season of ‘Sacred Games’ has been its most watched show in the country.

Also Read: Microsoft’s Corporate Venture Fund to Empower Women-led Enterprise Startups in India

“To date, we have globally released 100 seasons of local language, original scripted series from 17 countries and have plans for over 130 more in 2020. We also plan to expand our investment in local language original films and unscripted series,” said the company.

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services. (IANS)

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Google Announces New Prepaid Plans for YouTube Premium & Music

New Prepaid Plans Unveils for YouTube Premium and Music Premium in India

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Prepaid plans for YouTube Premium and Music Unveils
YouTube Music and YouTube Premium respectively offering premium and ad-free music streaming and content with their Prepaid plans. Pixabay

US-based search engine giant Google has announced new prepaid plans for YouTube Premium and YouTube Music Premium for users in India.

YouTube launched YouTube Premium and YouTube Music in India last March and while at the time users could only subscribe to a monthly plan.

Now, users will be able to purchase one-month or three-month prepaid plans for YouTube Premium and Music Premium in India.

“With these new plans for India, users can now purchase prepaid plans without enrolling in an ongoing subscription and enhance their viewing and listening experience with all the paid membership benefits for the period that they pay for,” the company said in a statement on Monday.

New prepaid plans announced by google
Social media apps allow users to connect and interact. Pixabay

The new YouTube Music prepaid plans in India start from Rs 109 for a month and Rs 309 for a period of three months.

The YouTube Premium prepaid plan, on the other hand, is priced at Rs 139 for one month and Rs 399 for three months.

ALSO READ: Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

YouTube Music Premium offers ad-free music, download any song for offline playback, listen to music in the background while accessing other apps and YouTube Premium offers all the benefits of YouTube Music Premium.

Google says that prepaid plans can be purchased with credit or debit card using Visa or Master-card and the YouTube Premium page reads “many forms of payment are accepted”.(IANS)