Wednesday, August 5, 2020
Home India Showing Support to The Chanderi weavers Amid Lockdown

Showing Support to The Chanderi weavers Amid Lockdown

In tough times, it is difficult for weavers to sell their products, showcasing their work online can be immensely helpful

In tough times, it is difficult for weavers to sell their products and sustain their craft during these difficult times. Showcasing their work online can be immensely helpful. One needs understand that the lockdown has had a severe impact on artisans as it has severely affected their sales and production.

“With artisans and weavers having been hit badly because of the lockdown, Weaverstory a specialised online marketplace, has decided to give reasonable prices, so that customers can buy different products from across India and abroad too. This is helping the weavers sell their products to sustain during these difficult times. Every artisan or weaver is given a separate space to exhibit their products and this is the first time they are trying something like this,” said Nishant Malhotra co-founder of Weaverstory.

WeaverStory launched an “Authentic Chanderi Collection” which helps artisans to become self-reliant. Chanderi, from central India is one of the best-known handloom clusters, particularly famous for its sarees, made with a mix of silk and cotton.

weavers
India is one of the best-known handloom clusters, particularly famous for its sarees, made with a mix of silk and cotton. Pixabay

“Most of them sustain themselves only by selling their products and what is really important is to sell their products on time. Hence, this is the only way to sell whatever they have produced in the past two months. We ensure that the money goes to the artisan’s account within three working days and provide financial support to them during the lockdown,” Malhotra added.

The chanderi saree is a handwoven variety from the traditional weavers of Madhya Pradesh. Woven predominantly in cotton and silk yarn, the material has a subtle sheer surface. The assortment has in store the variety of sarees, dupattas, suits in vibrant colours, royal blues, and red and mustards.

Also Read: Yoga: A scared gift, with Love from Hinduism and India to the World

There have been changes in the methodologies, equipment and even the compositions of yarns over the years, but there is a heritage attached with the skill associated with high quality weaving and products. The weavers from this area a have even received appreciation and royal patronage. WeaverStory has been focussing predominantly on the weaves, reviving designs from museums and traditional forms, and working with weavers themselves. (IANS)

STAY CONNECTED

18,960FansLike
362FollowersFollow
1,782FollowersFollow

Most Popular

Tips to Help you Combat Oral Health Issues

By Puja Gupta Foul breath can be a very embarrassing, putting one in an uncomfortable position. With a little bit of care, this common condition...

WhatsApp Launches ‘Search the Web’ Option to Cross-Check Forwarded Messages

WhatsApp has launched a new 'Search the Web' option that will enable users to check information shared to them via a forwarded message. The 'Search...

Early Blood Test Can Detect Baby Brain Damage Just Hours After Birth

Researchers, including one of Indian origin, have found that an early blood test could detect which babies deprived of oxygen at birth are at...

Lockdown ‘Significantly Raised’ Mental Health Challenges: Researchers

Coronavirus and the imposition of lockdown this year 'significantly raised' mental health challenges, particularly so for the most vulnerable groups, say researchers. The study, published...

Facebook Launches ‘Accelerator’ Programmes to Nurture Startups

To help nurture the startup ecosystem, Facebook has launched two new Accelerator programmes that will focus on product themes and exploration of collaborative partnerships...

Google, Microsoft Join Hands to Work on Securing Your Emails

Google and Microsoft have worked closely to create a new set of application programming interfaces (APIs) to help deliver security and privacy for Exchange...

Grand Ram Mandir Likely to Open The Way for Prosperity

With Ayodhya all decked up in lights, colours and sounds of bhajans for the 'bhumi pujan' ceremony of a grand Ram Temple by Prime...

Kashmiris Celebrate First Anniversary of Abrogation of Article 370

Rejecting Pakistan's efforts to create a false narrative about abrogation of Article 370, hundreds of Gujjars, Bakarwals and other Kashmiri sightseers from Kupwara, Tangdhar...

Recent Comments