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27% Increase in STEM Students Opting For Non-Technical Trainings, Digital Marketing Tops The List

Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner's trading certification training with 9%, and creative writing training with 7% enrollments

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Students
Out of all the trainings, digital marketing has been the most popular training among STEM students with 46% of the total students enrolled in the same. Pixabay

Students majoring in STEM (science, technology, engineering, and maths) are always considered as smart decision-makers and are congratulated for choosing a lucrative career path in our society. However, in the past few years, the number of STEM majors ending up finding satisfaction in non-technical jobs has grown immensely. 

Lack of knowledge and interest, lack of job opportunities, lack of available alternatives to polish the domain skills needed for technical jobs, are few reasons why students’ interest has been shifting towards learning managerial and creative skills and finding a non-technical, non-operational job. As per Internshala’s latest report, there has been a 27% increase in the number of STEM students opting for non-technical online trainings since 2018. 

Which training attracts STEM students the most?

Out of all the trainings, digital marketing has been the most popular training among STEM students with 46% of the total students enrolled in the same. As the supply of engineering students is much higher than their demand, it becomes extremely difficult for them to find a suitable job. As a result, students find their comfort in digital marketing training as there are endless opportunities for them in this field. 

Digital marketers are expected to have job-specific skills like analytical rigour, strategy making, problem-solving, and technological competency. Engineering graduates during their coursework acquire all of these skills and with their strong technical and mathematical skills, they produce exceptional results while working as digital marketers. Earlier, digital marketers were expected to plan and execute creative campaigns, but today in addition to creativity, professionals need to be data-driven too. After completing an online digital marketing training, STEM students get to work in lucrative job roles including content managers & strategists, virtual reality developers and editors, SEO/SEM specialists, email marketing specialist, analysts & AI specialists, and digital marketing managers & directors.

Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner’s trading certification training with 9%, and creative writing training with 7% enrollments.

What are the major learning objectives of these students?

45% of students from STEM are enrolled in non-technical online training to gain a new skill. 35% take online training to land a job or internship in future, 12% of the students wanted to be certified in a new skill to add weight to their resumes, 7% were interested to build their own project, and only 1% students took an online training to fulfil their college requirements. While the students gain an understanding of theoretical concepts in their colleges, they tend to acquire practical knowledge of other fields through affordable and accessible online trainings. This allows them to upskill and continue self-paced learning without disturbing their regular schedule. 

Students
Students majoring in STEM (science, technology, engineering, and maths) are always considered as smart decision-makers and are congratulated for choosing a lucrative career path in our society.

Which streams do these students belong to?

The majority of students who pursue non-tech skills are from an engineering background and they make up to 74% of total enrollments. This set is followed by students from Bachelor of Science (B.Sc), Bachelor of Science (B.Sc) (Hons.), and other technical streams. 

An interesting pattern that emerged in both 3-year courses like B.Sc and 4-year courses like engineering is that the majority of enrollments are from students in their pre-final and final year. This clearly explains how students tend to pursue their curriculum in their first year of college and eventually explore options to gain practical skills from their 2nd year in college onwards.

ALSO READ: Patients May Suffer Invasive Treatments for Harmless Cancers: Researchers

Online trainings have been providing interesting opportunities to various students from every corner of the world, belonging to any stream, to learn new skills at the comfort of their home. Through such unique, short-termed, and practically driven online training, students no longer have to study and work in a field against their interest as they can explore their passion and can opt for interesting job roles without enrolling in a full-time course for the same. 

Courtesy: Internshala Trainings (training.internshala.com) – e-learning platform to learn new-age skills from Internshala.

 

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I was Preparing for MS. A Training Certification Helped me Gain Admits from Two US Universities

Know about how Internshala helped Nikhil succees in his life

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Internshala data analytics
Nikhil Acharya feels that the data analytics training by Internshala is one of the best courses offered online. Pixabay

About the Author: Nikhil Acharya completed his B.E. in Computer Science from CMR Institute of Technology, Bangalore. He joined Internshala Trainings for Data Analytics training and shares how it helped him in getting admits from two US Universities for his post-graduation.

I had been searching all over the internet for a course in Analytics, but most of the courses were inclined to burn a hole in my pocket. It was a Sunday evening when I stumbled upon the Internshala’s email in my inbox. I visited the website and checked the details of the Data Analytics training program. The pricing was much better than the ones I had checked before and so I registered. I had worked for a year in TCS Bangalore as an IT IS Analyst and had decided to apply to foreign universities for Master of Science in Business Analytics. So while I was busy drafting my Statement of Purpose (SOP), researching on the US universities, and filling applications, I made sure that I spent at least 2 hours every day on the training. Yes, managing the training along with the other stuff was taxing at times, but I went ahead with it.

Nikhil-Acharya Internshala data analytics
Nikhil Acharya joined Internshala Trainings for Data Analytics training.

The training turned out to be a blessing in disguise for me! The video explanations were spot-on and the quizzes enhanced my knowledge of advanced concepts of M.S. Excel and Statistics. The videos and text material on business analytics, predictive analytics, and modelling were amazing. The learning platform was user-friendly and tests at the end of modules were tricky indeed. Furthermore, the soft copy of the online content was also shared which will remain with me in the future too and would certainly help me during MS. I scored 80% in the final exam at the end of the training, and seeing that score on my certificate brought a smile on my face!

The support team was extremely cordial and quick to reply to my email queries. I had accidentally closed the exam tab on Chrome once and thought that I screwed up the sectional test. Thanks to Aakriti, who reset the test and allowed me to take it once more when I contacted the support team.

Internshala data analytics
“The data analytics training on internshala turned out to be a blessing in disguise for me!”, says Nikhil. Pixabay

Everything said and done, this training is one of the best courses for beginners in the analytics domain. The certificate was a valuable addition to my SOP and CV. The icing on the cake moment came when I received admits from two of the US universities that I was targeting! I’m damn sure that the training certification made an impact on the Admissions team which screened my application.

Also Read- 5 Lucrative Career Opportunities For Creative Writers

I would like to say thanks to the platform for coming up with such a great training. I’d recommend this training to anyone who is willing to venture into the field of Analytics. Good luck to all the future learners out there!

Courtesy: Internshala Trainings (training.internshala.com) – e-learning platform to learn new-age skills from Internshala