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Heralding a 5G era for its iPhones, Apple on Tuesday introduced a new lineup of four iPhone 12 smartphones that are expected to log even bigger sales than the iPhone 11 family last year despite a delayed launch.
Apple launched the iPhone 12, 12 Mini, 12 Pro, and 12 Pro Max models. The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable, the company announced.
The top versions — iPhone 12 Pro and iPhone 12 Pro Max — will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue, starting at Rs 119,900 and Rs 129,900, respectively.
iPhone 12 and iPhone 12 Mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and red colors, starting at Rs 79,900 and Rs 69,900, respectively.
iPhone 12 will be available in India beginning October 30.
Apple’s iPhone 12 Pro and iPhone 12 Pro Max features a new lidar sensor on the back – a technology first introduced on the iPad Pro in March.
The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone.
The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone.
iPhone 12 models also introduce MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to the iPhone.
Pre-orders for iPhone 12 begin from October 16 and availability from October 23 globally. iPhone 12 mini will be available for pre-order beginning November 6 and in stores beginning November 13.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”
Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.
Models in the US support millimeter wave, the higher frequency version of 5G, allowing the iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas.
iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real-time.
Apple also unveiled the HomePod mini, the newest addition to the HomePod family. HomePod mini will be available in white and space grey colors at Rs 9,900.
At just 3.3 inches tall, HomePod mini is packed with innovative technologies and advanced software that together enable computational audio to deliver breakthrough audio quality wherever it is placed.
“HomePod mini is the ultimate smart speaker for anyone with an Apple device. It works effortlessly with iPhone to hand off the music, answer calls, or deliver personalized listening suggestions, elevates the sound from Apple TV, plays music from a Mac, and so much more,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.
HomePod mini is designed to work with Apple Music, podcasts, radio stations from iHeartRadio, radio.com, and TuneIn, and in the coming months, popular music services including Pandora and Amazon Music. (IANS)
Apple is expected to launch four new iPhones under the iPhone 12 series and now a new report has claimed that the upcoming lineup will start with 128GB of storage.
This would be twice as much base storage as the 64GB that iPhone maker has offered for the last three years, according to Jon Prosser, a reliable Apple insider.
Apple has increased the base storage capacity of its newest iPhones over the years, going from 16GB to 32GB with the iPhone 7 and from 32GB to 64GB with the iPhone 8 lineup, and iPhone X.
Prosser, who correctly reported the release date of the iPhone SE said that 5.4-inch and 6.1-inch iPhone 12 models will be available with 128GB or 256GB of storage and that 6.1-inch and 6.7-inch iPhone 12 Pro models will have 128GB, 256GB and 512GB storage options.
Prosser has claimed that the upcoming 5.4-inch iPhone 12 may start from $649 while 6.1-inch iPhone 12 may come with a price tag of $749.
Like the 5.4-inch iPhone, the 6.1-inch device will sport 5G connectivity and a dual-camera setup at the rear.
The only difference is that it would come with a bigger 6.1-inch OLED display, said Prosser.
There will be two ‘pro’ iPhone 12 models as well. (IANS)
The upcoming 5.4-inch iPhone 12 may start from $649 while 6.1-inch iPhone 12 may come with a price tag of $749, according to Jon Prosser, a reliable Apple insider.
In a tweet, Prosser, who correctly reported the release date of the iPhone SE, said these prices were given to him from the same source that disclosed the iPhone SE launch date.
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Like the 5.4-inch iPhone, the 6.1-inch device will sport 5G connectivity and a dual-camera setup at the rear. The only difference is that it would come with a bigger 6.1-inch OLED display, said Prosser.
There will be two ‘pro’ iPhone 12 models as well. The cheapest iPhone 12 Pro model is likely to carry a price tag of $999, while the iPhone 12 Pro Max may cost $1,099. These models are said to have triple-lens rear cameras with a LiDAR Scanner.
All four models are expected to feature OLED displays and 5G support, as analyst Ming-Chi Kuo has previously claimed.
There are also reports of Apple using 120Hz ProMotion display on its iPhone lineup this year, which would be exclusive on the Pro models. (IANS)
Apple’s restrictions on its engineers from travelling to Asia due to coronavirus has affected the development of its next-generation iPhone 12 which could result in a delayed fall launch. This is the latest news.
The Cupertino-based tech giant has extended the deadline by one month to the end of April for its engineers from making business trips to Asia. These restrictions have delayed the engineering verification tests (EVTs) for the 5G iPhones at manufacturing facilities in China, Digi Times reported recently.
Apple’s travel restrictions were first reported late last month.
Meanwhile, leading contract electronics maker Foxconn is gradually resuming production capacity at its major manufacturing base at Zhengzhou in China’s Henan province.
Its production in the Zhengzhou Airport Economy Zone had slowed due to the outbreak of the novel coronavirus (COVID-19) in January, affecting the international supply chain.
Apple said in February that its revenue for the current quarter would be below its forecasts and that the worldwide iPhone supply “will be temporarily constrained” because of the consequences of the COVID-19 epidemic.
With help from the local authorities, Foxconn’s Zhengzhou production base, which had only 1,800 employees left behind during the Spring Festival at the end of January, now has around 80,000 people on post, approaching the employment level in the same period in previous years. (IANS)