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In this day and age, no business that wants to maximize its income can afford to ignore the potential that international expansion offers. The global economy is thriving. Statista shows actual and then projected global gross domestic product growth increasing year-on-year from USD $74 779.48 billion in 2015 to $111 569.46 billion in 2024.
Industries of all sizes around the globe are increasingly relying on translation services to stay ahead of the competition – and in some cases just to keep up. We can explore the KOF Index of Globalization to understand this in simple terms. The index ranks countries based on their economic, social and political globalization credentials.
Switzerland tops the 2019 Globalization Index, followed by the Netherlands, Belgium, Sweden, and the United Kingdom. A company looking to make the most of these globalized countries, all of which sit within a relatively small geographic area (at least in global terms), will need both translation services and localization services in order to truly excel.
What is a translation service?
A translation service is a service that converts text from one language to another. What is the difference between translation and localization? Put simply, translation deals with language conversion, while localization addresses a far wider range of elements, from code to images and everything in between. The goal of localization is to adapt the content in question to the specific expectations of a local audience.
When it comes to accessing global market opportunities, both translation and localization are key. Language barriers are a major obstacle for domestic businesses to overcome when they are seeking international clientele.
Overcoming language barriers can also open up access to domestic markets. A Hispanic US company that takes the time to translate from Spanish to English will find that it suddenly has access to a much broader customer base. The Spanish to English translation means that 80% of the US population who speak English as their first language will now have the opportunity to engage with that company in their native tongue.
Why use translation services? Because they have the potential to increase your customer base, open up new partnerships, reduce manufacturing costs and, ultimately, make your business more profitable.
Finding the right translation company (we’re talking human translation here – never machine) is the cornerstone of a successful language translation strategy. A decent agency will have specialists in a range of subject areas. When you’re first developing your product to sell overseas, their product translation team will be there to help. When you’re ready to undertake marketing activities, they will have a marketing translation specialist on hand to help. And when it comes to that all-important website translation, professional translation services will take care of everything from blog posts and imagery to coding and tags.
It’s important to layout your need for document translation services clearly as part of your overall go-to-market strategy. This is not some last-minute bolt-on, but an integral part of your international success. This planning process will outline whether you’re likely to need all of these translation specializations at once, or whether the translation work should be completed in phases.
Who needs translation services?
Businesses across a wide range of industries need translation services. If you want to connect with customers overseas, but don’t speak their language, you’ll need a professional language translator on hand – or several of them, most likely. Many businesses tend to rely on several core translation services.
First off, many businesses use legal translation services in order to ensure that their contracts and agreements with international partners are watertight. Many also use certified translation services to affirm the authenticity of the translated documents. Certificates of certification are particularly useful when dealing with government agencies.
Manufacturing companies also often rely on technical translation services in order to bring their products to the global market. Technical translators have specialist knowledge that means they can translate everything from detailed instruction booklets to datasheets.
Another commonly used language translation service is financial translation. Financial documents can be tricky to translate, so it’s important to use a suitably qualified individual. Whether it’s your accounts or an intricate costing proposal, there’s no room for error when it comes to financial translation.
How to contact agencies for providing translation services
Finding a suitably skilled and experienced translation services provider isn’t difficult but does require some careful consideration. Different agencies cater to different translation specialisms, so be sure to find one that provides all of the business translation services that you need. Research them in detail and read reviews online and asked for a clear and detailed explanation of their costs, timescales, and approaches to quality control.
Remember localization as well as translation
If you’re planning to access global market opportunities, it’s also essential to ask about localization services. Translation alone will not suffice if you want to do all you can to connect with local audiences.
An effective translation is one that is curated specifically for the target audience, not only in the way that copy is translated but also how it is presented, from images to the way that it caters to specific cultural trends and quirks.
Ensure that the agency you use delivers both translation services and localization services and you’ll be doing all you can to maximize your chances of success.
Great historic events that have shaped the world and changed the outlines of countries are often not recorded in memory, or so we think. Wars made sure to destroy evidence and heritage, and the ones who survived told the tale of what really happened. Folklore, albeit through oral tradition kept alive many such stories, hidden in verse, limericks, and rhymes.
Ringa-ringa-roses, a common playtime rhyme among children across the world, is an example of folklore that has survived for many centuries. It tells the story of the The Great Plague of London which ravaged the city between 1665-1666.
The Plague broke out from improper disposal of garbage and poor sewage conditions. Fleas from the rats that lived in the sewers spread the disease that killed more than half of London's population. Many people fled from their homes as there was no medicine available for those who were infected.
Beak-shaped masks worn during the Great Plague of London Image source: wikimedia commons
It was around this time that masks began to be invented. The first masks were shaped like beaks, and were worn not to protect the wearer from the disease, but to the prevent them from being able to smell the decay and death around them, which they called 'miasma'. The beaks were filled with floral herbs that allowed doctors and nurses to tend to the sick without being reviled from the smell.
Children are often seen forming circles by holding hands and reciting loudly,
Pockets full of posies
We all fall down"
An illustration of the Great Plague of London, 1665 Image source: wikimedia commons
When the last line is sung, they break the circle and fall down. The roses and posies are believed to be the preferred fragrances inside the masks, and a single sneeze (a-tishoo) was enough to infect the one who was exposed to the disease. Consequently, they fell down, ill, and later died.
An alternative version of this rhyme is sung about the fall of Hiroshima and Nagasaki in the aftermath of World War II. The roses and posies are interchanged with geranium and uranium, to symbolise what was used in the atomic bomb. But this version is not as famous the original.
Keywords: Rhymes, Ringa-ringa-roses, Great Plague of London, WWII, Hiroshima, Nagasaki, Folklore
In modern times, many social movements aim to bring reform to the society we live in, on the basis of certain existing patterns. Patriarchy is something that many aim to cleanse our cultures of, to usher in the era of social and gender equality. Despite all these so-called movements, in southern India, certain societies that patronise matriarchy have existed since before India's independence. The Nairs and Ezhavas of Kerala, and Bunts and Billavas of Karnataka are matrilineal societies that continue to thrive in a patriarchal country.
Kerala remains separate from the rest of India in many ways. Be it literacy policy, form of government, or cultural practices, this state does not always conform to the ideal that India is known for. Even so with their social structure. Certain tribes have remained matrilineal, where the decision-making power rests with the eldest female of the family.
The Nairs and Ezhavas of Kerala, and Bunts and Billavas of Karnataka are matrilineal societies that continue to thrive in a patriarchal country. Image source: wikimedia commons
A male member, who is the close confidante of the matriarch is chosen. He plays a crucial role in representing the male members of his family, and his opinion is highly valued. He is called karavanan. The men reside in separate rooms or in separate houses, and do not interfere in the upbringing of children. Property is also passed down along the lineage of the eldest female. Among the Nairs, matriarchy is more prominently adhered to than the Ezhavas, who have some patrilocal connections.
In Karnataka, the Bunts and Billavas belong to the Tuluva ethnic group. They are also a predominantly matriarchal society, founded on the belief in a legend. Their matrilineal descent is known as Aliyasantana.
The story is told of a demon who threatened to destroy a kingdom if the king did not sacrifice his sons, but the king's sister comes forward to offer her children in sacrifice for the sake of the kingdom. The demon is touched and does not destroy the city. Since then, the kingdom, or the property is inherited through female lineage.
In Karnataka, the Bunts and Billavas belong to the Tuluva ethnic group. They are also a predominantly matriarchal society, founded on the belief in a legend. Image source: wikimedia commons
In the recent past, many of these matriarchal societies have been reduced to matrilineal societies by certain governmental laws. They fall under the patriarchal scheme of the rest of the state but have reserved the right to pass on property and heritage through the female line. In the North east of India, matriarchal dominance is far more resilient than the south.
Keywords: Bunts, Billava, Nair, Ezhava, Aliyasantana, Matrilineal, South India, Karnataka, Kerala
Apple inc. Is an American multinational tech firm specialized in consumer electronics, computer programs, and internet services founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to manufacture Wozniak's Apple iComputer. It is the world's top tech company in turnover (totaling $274.5 billion in 2020) and its most valuable corporation. Apple is the fourth-largest PC seller by unit sales and the fourth-largest smartphone manufacturer in the world.
Apple has revealed a slew of new products at a special launch event that has been long-awaited. On the day of the live event, Apple announced the iPad mini, Apple Watch Series 7, iPhone 13 mini, and iPhone 13, as well as the iPhone 13 Pro and iPhone 13 Pro Max.
Apple has revealed a slew of new products at a special launch event that has been long-awaited. | Photo by Daniel Romero on Unsplash
In the first major product announcement during the event, Apple introduced the newest edition of the iPad and a 5G-capable iPad Mini.
iPad: The 10.2-inch iPad is equipped with a solid A13 processor that delivers 20 percent quicker performance than the preceding version. According to Apple, it is now three times faster than a Chromebook. A new 12MP ultra-wide camera with Center Stage, which utilizes machine learning to optimize the front-facing camera during FaceTime video chats, as well as more incredible accessory support, including compatibility with the first-generation Apple Pencil, are among the new features. For 64GB of storage, the iPad costs $329.
iPad Mini: In addition to reduced borders and more rounded edges, the 8.3-inch iPad mini also has improved front and back cameras. A liquid retina display, USB-C compatibility, magnetic support for the Apple Pencil, an enhanced speaker system, and new hues such as pink and purple are all features of the new Apple iPad Mini. The starting price is $499.
In the first major product announcement during the event, Apple introduced the newest edition of the iPad and a 5G-capable iPad Mini. | Photo by Leone Venter on Unsplash
The other major unveiled products include:
iPhone 13 and other variants: The iPhone 13 range is almost identical to the iPhone 12 lineup, with a 5.4-inch iPhone 13 Mini, a 6.1-inch iPhone 13, a 6.1-inch iPhone 13 Pro, and a 6.7-inch iPhone 13 Pro Max. It was also revealed that the Watch Series 7 has a smaller "S7" processor, which may allow for a bigger battery or other components to be housed in a smaller footprint. The gadgets have a revolutionary design that includes a dual-camera system, placed diagonally. Apple's iPhone 13 and iPhone 13 mini have longer-lasting batteries than the previous generation of devices. In addition, Apple claims that the iPhone 13 will have a battery life that is 2.5 hours longer than the iPhone 12, and the iPhone 13 mini will have a battery life that is 1.5 hours longer. A more energy-efficient display, an upgraded 5G chip, and functionality called "Cinematic Mode," similar to the famous Portrait mode function but is only available for movies, are among the other enhancements. The A15 Bionic chip present in the iPhone 13 and iPhone 13 mini is also used in the 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max, also 6.1-inch devices. However, it also has a five-core CPU, which promises graphics that are 50% quicker than previous models. Other notable features of the Pro devices include a brilliant Super Retna XDR display with a higher refresh rate and long-lasting battery life. Now, for the price, it will start at $699 for the iPhone 13 mini with 128 GB of storage, $799 for the iPhone 13 with 128 GB of storage, and the Pro and Pro Max have starting prices of $999 $1,099, respectively.
Apple Watch Series 7: The new Apple Watch Series 7, which is smaller and has a larger screen than its previous model, was introduced by Apple on Wednesday. There is a 20% increase in screen size over Series 6 on the new watch. A complete keyboard that you can touch or slide to write out text messages can show 50% more text. It starts at $399.
Keywords: Apple, iPad, iPad Mini, iPhone 13, iPhone 13 pro, iPhone 13 Pro Max, iPhone Mini, Apple event 2021