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Twitter introduces fast and data-friendly ‘Twitter Lite’ in India with Vodafone as its first global launch partner

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New Delhi, April 6, 2017: Twitter on Thursday introduced fast, data-friendly ‘Twitter Lite’ in India with Vodafone as its first global launch partner.

‘Twitter Lite’ is a new mobile web experience optimised for speed with up to 30 per cent faster launch times, reduces data usage up to 70 per cent with data saver mode turned on and takes up less than 1MB on mobile devices.

“With ‘Twitter Lite’, we’re excited to give our existing Indian users a better overall Twitter experience, as well as reach many more Indians outside of the main metros who can now try Twitter as their best way to see what’s happening in the world right now,” said Maya Hari, Managing Director, Twitter Asia Pacific, in a statement.

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As the first global launch partner for Twitter Lite, Vodafone is providing a customised timeline of top cricket-related Tweets available via Twitter Lite to the telco’s smartphone customers throughout the T20 season.

Vodafone subscribers may receive an SMS alert with a link to the special curated timeline on ‘Twitter Lite’ where users can get live updates on the T20 cricket season.

“Even when you temporarily lose connectivity, ‘Twitter Lite’ will offer offline support so you will never be interrupted while reviewing the latest cricket match updates in the specially curated Twitter timeline,” the company said. (IANS)

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Lok Sabha Elections On Priority List Says Twitter

Twitter has been accused by the Indian government of being "slow" in removing "objectionable content" from its platform.

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Twitter has been accused by the Indian government of being "slow" in removing "objectionable content" from its platform. Pixabay

Twitter on Thursday said the 2019 Lok Sabha election is a key priority for the company and it deeply respects the integrity of the election process while being committed to provide a service that fosters and facilitates free and open democratic debate.

“The 2019 Lok Sabha is a priority for the company and our dedicated cross functional team is working to ensure that the health of the public conversation is enhanced and protected at this important time,” Colin Crowell, Global Vice President – Public Policy, Twitter, said in a statement.

Twitter has been accused by the Indian government of being “slow” in removing “objectionable content” from its platform.

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According to Twitter, India is the world’s largest democracy, and one of the company’s largest and fastest-growing audience markets in the world. Pixabay

The Parliamentary Committee on Information Technology (IT) has summoned Twitter CEO Jack Dorsey on February 25 over measures taken to ensure the safety and security of the users and allegations that the social media site is discriminating against “nationalist” posts on its platform.

According to Twitter, India is the world’s largest democracy, and one of the company’s largest and fastest-growing audience markets in the world.

“This is a constant process of learning and we gain insights from every election around the world, which helps inform our approach to this evolving challenge,” said Crowell.

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“The Twitter rules were updated to provide clearer guidance on several key issues including fake accounts, attributed activity and distribution of hacked materials,” said the company. Pixabay

In this regard, Twitter on Tuesday announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend and targeting demographics.

“The Twitter rules were updated to provide clearer guidance on several key issues including fake accounts, attributed activity and distribution of hacked materials,” said the company.

Twitter said it continues to invest intensively to identify and combat bad faith actors who try to manipulate the service.

“We have formed an internal, cross functional elections group to lead electoral integrity work in India from now through polling day.

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“Using proprietary-built internal tools, the team proactively protects trends, supports partner escalations, and identifies potential threats from malicious actors,” said the micro-blogging platform.

The team, said Twitter, is working with political parties from across the spectrum, as well as the Election Commission of India, so that they know how to report suspicious, abusive and rule-violating activity to Twitter. (VOA)