Get subscribed to our newsletter
Get interesting updates to your email inbox.
Lucknow: Bollywood actress Vidya Balan, who is the national sanitation brand ambassador, along with with Uttar Pradesh Chief Minister Akhilesh Yadav flagged off an initiative titled “Changing Behavior” Creating Sanitation Change Leaders” here on Tuesday. The project, which aims to make 100 villages in the country’s most populous state open defecation free, is backed by RB (formerly known as Reckitt Benckiser) India as part of its nationwide ‘Dettol Banega Swachh India’ national initiative, Pehel, a division of Shri Puranchandra Gupta Smarak Trust that has been actively involved in awareness generation and the state government.
“For the past two years, i have dedicated myself towards raising awareness around importance of hygiene and to stop open defecation. I am really proud to be a part of this campaign which is taking a different route of engaging with stakeholders and creating change leaders at community level to bring about this behavior change,” Vidya said in a statement. Through the initiative, the program will reach out and work closely with Panchayati Raj Institutions members, natural and faith-based leaders, Accredited Social Health Activists (ASHAs), Aanganwadi Workers (AWWs) and mothers to drive a positive behaviour towards sanitation practices. It will include various activities like training of Panchayati Raj Institutions members using toolkits, exposure tours, sanitation chaupal, capacity building of frontline health workers through game shows and folk shows for sensitizing mothers. The progress will be monitored at each step to track the progress and achievements of change leaders will be recognised across these 100 villages in the state’s Varanasi, Kannauj and Etawah districts. The campaign was launched with the involvement of dignitaries like veteran actor-politician Shatrughan Sinha and Jack Sim, founder, World Toilet Organization among many others.
“We have a dedicated initiative targeting school children, we believe it is equally important to educate and encourage communities to adopt healthier hygiene and sanitation practices to create a positive impact on the society they live in. By the end of this campaign, we aim to help these 100 villages in Uttar Pradesh become Open Defecation Free,” said RB’s regional director, South Asia, Nitish Kapoor. According to National Sample Survey Office (NSSO) and World Health Organisation (WHO), over 600 million Indians have no access to toilets. The proportion is worse in rural India – where 68 percent of rural households don’t have their own toilets.
The Indian Achaar Image credit: Photo by Rahat Hossen on Unsplash
Keywords: Pickles, Culture, Brine, Vinegar, Preserves
Metal coils were used before the world war Image credit: Photo by Dan Bucko on Unsplash
Keywords: Spiral Binding, WWII, Paper, Books, Printing
By N. Lothungbeni Humtsoe
Q: What do consumers expect from the gifting business and packaging designers these days?
A: Today's consumers are expecting more minimal sustainable products, designs and mediums. They are now more conscious about how their purchase affects the environment. Considering this shift in consumer buying, it's extremely important for companies to increase their commitments to responsible business practices and design products that are meant to be reused or recycled.
Q: What impact do colour trends have on gift designs and packaging?
'Le Jahaan' has always been very influenced by colour and trends | Photo by freestocks on Unsplash
A: It's smaller in quantity but more luxurious and thought through.
Q: What giving trends should one keep an eye on in 2022?
A: Consumers, including millennials and members of Generation Z, are especially concerned with sustainability. So, the trend is definitely to go green with eco-friendly.
Q: How does Le Jahaan keep its clients coming back?
A: Our products speak for themselves. We make small batches with exceptional quality with a personal touch.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: gifts, le jahaan, festive, millennials, sustainable, gen z, paradigm, gifting