Tuesday March 19, 2019
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We see India as a great internet power in coming years: China’s Letv

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Beijing: Chinese internet and technology MNC Letv – which has just launched the world’s biggest 120″ tv – says it sees India as a “great internet power” in the coming years and that it would make its contribution to Indian Prime Minister Narendra Modi’s ‘Digital India’ mission.

“We see India as a great internet power in the coming five to ten years. India has a great influence on the world. We can make our contribution to Prime Minister Modi’s Digital India mission through cloud computing platforms,” Tin Mok, Letv’s CEO for the Asia Pacific said in response to a question by a visiting IANS correspondent at a press conference at the company’s headquarters here.

Tin said India has an advantage over China in many ways as the average age of Indians by 2020 would be around 28 years, which is much younger than the average age of the Chinese.

The company, which aims to enter Indian market by early 2016, said it would get into partnerships with local content providers in India.

However, the company remained non-commital on questions relating to possible tie-ups, market strategy and its plans for India.

“The number of languages India has could be an obstacle for us to enter the market but we shall overcome the problem with localised content providers and subtitles and would perhaps buy content,” Tin added.

The company said sales could also be driven by ecommerce partners in India through ‘flash sales’, but did not reveal any details.

Letv, which works on integrating ecosystems like content, sports, tv, phone, cars, internet and finance, said its US based competitor Apple has a “very closed” ecosystem and “needs to disrupt itself in order to improve”.

The company asserted it was better compared to other brands, especially American technology flagship brand Apple in each of its product specifications.

This, to the extent that Tin was dressed the way a Mark Zuckerberg would do while launching his product – a casual t-shirt and a jeans. Could it be just coincidence?

Having also launched its gen-next Le 1S phone in China, the company said it was also looking at launching an electric car – also in India and overseas markets.

“We are likely to have a partner, who works on a traditional ways of manufacturing and would combine it with our ecosystem. But the car launch would be independent. We have started early stage negotiations with the Indian government and also an Indian brand,” the company said.

This car, could possibly be priced below $ 2,000 to match arguably the most affordable vehicle in the world, the Tata Nano.

(IANS)

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Is Internet Usage In India Calculated In A right Manner?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

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According to Mohanty, Internet usage is calculated based on the number of people using Internet. Pixabay

If we look at government or independent research figures, Internet users in India are growing exponentially — currently hovering around 560 million and likely to cross 600 million by the end of the year.

According to the Telecom Regulatory Authority of India (TRAI), India has amn Internet subscriber base of nearly 560 million, including 482 million broadband subscribers – which means 43 per cent overall Internet penetration.

The country has 366 million Internet subscribers in urban locations and 194 million in rural areas, says the latest TRAI report that came out in December.

The “ICUBETM 2018” report from market research firm Kantar IMRB said this week that the number of Internet users in the country will reach 627 million by the end of this year.

The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap.

For example, if a person in a family has 2 mobile numbers and he or she uses multiple devices for Internet access, how is that accounted for?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

“Such a survey would typically cover 50,000 to 1,00,000 households in India, spread across urban and rural India, and covering all socio-economic classes (SEC) segments,” says Satya Mohanty, Head-User Research Practice, CyberMedia Research (CMR).

According to Mohanty, Internet usage is calculated based on the number of people using Internet.

“Therefore, if in one household, there are three people using one device PC/smartphone, then it is calculated as three users instead of one user,” he told IANS.

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The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap. Pixabay

The average number of users derived from the sample survey is extrapolated to the total number of households in India to find out total number of users.

“For example, consider that the survey findings point to the average number of Internet users per household being 2.5. And, in India, there is 250 million households. Replicating the average figure of 2.5 with the total number of households, we have 625 million Internet users in India,” Mohanty elaborated.

According to Kantar IMRB, their latest “ICUBETM 2018” report covered over 70,000 individuals, selected through a sampling process across over 400 urban areas and more than 1,500 rural locations.

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“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile”. Pixabay

“ICUBE members are of users and not subscribers. Thus people carrying multiple phones will be counted as a single user,” Biswapriya Bhattacharjee, Executive Vice President, Kantar IMRB, told IANS.

Similarly, Bhattacharjee added, a person using his or her spouses/parents’ phone for Internet access will also be counted as an Internet user.

One thing, however, is clear: the data usage is growing thanks to Reliance Jio, along with the increasing number of smartphone and entry-level feature phone users.

Also Read: Syria Rejects OPCW Report, States It “Full Of Flagrant Falsification Of Facts”

“Jio has been a transformative force in enabling digital inclusion, by connecting the unconnected. Since its foray, Jio has achieved a remarkable feat of covering 95 per cent of India’s population with aggressive 4G network roll-out aided by innovative pricing strategy,” Prabhu Ram, Head-Industry Intelligence Group, CMR, told IANS.

“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile,” Ram added. (IANS)