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People can browse a catalog, select multiple products and send the order as one message to the business. Pixabay

In a bid to make buying and selling easier, WhatsApp on Tuesday announced to bring carts on its platform for millions of businesses and shoppers globally including in India.

With carts, people can browse a catalog, select multiple products, and send the order as one message to the business.


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“This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales,” WhatsApp said in a statement.

Globally, more than 175 million people message a WhatsApp Business account every day and more than three million people in India view a business catalog each month.

Using carts is easy.

Simply find the items you want and tap “add to cart.”


The need for digital tools to shop has increased manifold during the pandemic. Pixabay

Once your cart is complete, send it as a message to the business.

Want to read more in Hindi? Checkout: केवल 8 फीसदी भारतीय उत्पादों की ऑनलाइन खरीदारी करते हैं

“Carts are going live around the world today – just in time for the holiday season,” WhatsApp said.

“Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store,” it added.

The need for digital tools to shop has increased manifold during the pandemic.

ALSO READ: Increase In Binge Drinking During Pandemic

In fact, according to a recent survey, 76 percent of adults in India said “I am more likely to do business with/purchase from a company that I can contact via messaging than one that I cannot.” (IANS)


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IANS

The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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