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Wildlife at Risk Due to Mass Tourism: Biologists

A report, titled "The Value of Wildlife Tourism around Ranthambhore Tiger Reserve in Rajasthan for Wildlife Conservation and Local Communities", was also released

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Sitamata Wildlife Sanctuary. Wikimedia

Renowned conservation biologist Raghu Chundawat on Friday said tourists travelling in large numbers to the forests in India is a threat to the wildlife and ecosystem as most of the tourists are “not responsible”.

Speaking on the sidelines of “TOFTigers Sustaining the Wildlife”, Chundawat said: “Mass tourism generates huge amounts of money to governments, but at the same time it also has negative impacts and threat to the wildlife and ecosystem of the forests.”

Tourism
Sunderbans Tiger reserve, India. Wikimedia Commons

“Now there is a rapid increase of wildlife-based mass tourism specially on the weekends… This ruins the habitat, as some visitors throw garbage which consist more of plastic.”

Chundawat’s pioneering 10-year research on the Panna tigers was immortalised by BBC in the documentary — “Tigers of the Emerald Forest”.

Tourism
Common Crane bird at Kutch

The conservation biologist said that loss of habitat is another issue that impacts tiger conservation. The big cat’s habitat is now limited to “seven per cent of its original range”, he said.

Also Read: India to Host UN Global Wildlife Conference in 2020

A report, titled “The Value of Wildlife Tourism around Ranthambhore Tiger Reserve in Rajasthan for Wildlife Conservation and Local Communities”, centering India’s poor record with sustainable tourism practices in and around wildlife reserves, was also released on the occasion. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)