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New Delhi: India’s fast growing healthcare sector with widening e-commerce space is witnessing a sprouting growth of women entrepreneurs, providing medical aid at your doorstep.
Aiming at making healthcare easily accessible at your doorstep, many app-based startups like Care24, ePsyclinic and Pluss are sprouting up. The common factor that binds them is that they are all founded and managed by women entrepreneurs.
“Healthcare is an area that has immense growth potential and it’s an immensely gratifying industry both from the growth perspective as well as from satiating an entrepreneur’s need to do good and serve,” CEO and founder of ePsyclinic Shipra Dawar told reporters on the reason behind starting a healthcare startup.
Madhulika Pandey, co-founder of Pluss, voices similar thoughts about profits with purpose.
“The health products market is expected to grow at a Compound Annual Growth Rate of 15 percent and touch 10 lakh crore ($155 billion) by 2017. We believe that solving the problem of medicine procurement is an opportunity worth working on,” said Pandey.
These apps provide affordable healthcare assistance within the comforts of home. Care24 offers skilled and experienced nurses, attendants, caregivers, physiotherapists, maids, and ward boys.
ePsyClinic is an online emotional, relational & mental well-being start-up providing video/audio/chat functionality as well as a plethora of articles and real-time shareable self-help tools for well-being seekers.
Pluss offers delivery of medicines, baby care product, daily essentials, Ayurveda drugs, pet care requirements and healthcare devices.
These healthcare startups aim to change the way healthcare is delivered in India, making it affordable and accessible without competing with the traditional methods.
“Medical aid will always be provided in a traditional way. The doctor will need to interact with the patient to ascertain his condition but the point after which the patient leaves the doctor’s room, he can rely on startups like us to get his medicines, healthcare products and book diagnostic tests with just a touch of the button,” said Pandey.
Dawar says that startups support and complement traditional set ups. “Our aim is never to replace them but enable the larger healthcare infrastructure to function effectively and solve its last mile issues.”
Changing lifestyles and round-the-clock work patterns may also be the reason behind people opting for healthcare startups, say the entrepreneurs.
“We bring innovation, we are modern. We let clients and patients have control over many processes while also servicing superior health outcomes,” Dawar said. Further, timely delivery of medicines is being seen as a major advantage.
Was the road to a healthcare startup easy for these women entrepreneurs?
“People have opened their minds to the possibility of women entrepreneurs. The increasing list of women entrepreneurs is bringing confidence to aspiring women as well,” Garima Tripathi of Care24 says.
The challenges they faced were also the ones their male counterparts would face.
“The major hurdle that I faced was initially building up a credible healthcare team. Healthcare professionals are hard to be convinced to try something different. But with persuasion, right offering and approach, I was successful,” responded Dawar.(IANS)
The pond that Sharavanabelagola is named after Image source: wikimedia commons
A shop in the tourist section that sells handmade items Image source: wikimedia commons
Keywords: Shravanabelagola, Jainism, Chandragupta Maurya, Ashoka, Karnataka
By Siddhi Jain
The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.
Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.
Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background
The Guwahati-born author says, "With this book, I'm not trying to take away the job of parents in forming habits, I simply want to do my part as a parent. It is important that we impart the right values in our kids in a bid to build a better, more inclusive and tolerant global society that is fair to everyone." The author's first attempt at a book was an Assamese poetry 'Anubhav', published in 2010.
Set to be published under the label of Author's Channel, the book is like an adventure; a journey into uncharted territories, untouched subjects and matters long ignored. In her words. "The book takes a critical stand in defense of people in society who have had to undergo severe emotional torture for no cause of theirs. It is a terrible conception to think such people any less of a human just for being different," says publisher Aruna Naidu. By September 30, this title, priced at Rs 299, will be available online and in offline bookstores. (IANS/ MBI)
Rajesh U Pandya, Managing Director, KAI India, gives easy and completely doable tips to follow at home:
* Refrain from harsh soaps: You should be mindful of the soap you are using to wash your hands. Your soap can have a moisturizing element in it like aloe vera or shea butter. Ensure that you're washing your hands with normal water as hot water can make your hand's skin dry and scaly.
Make use of your personal nail clipper to cut your nails. | Pixabay
* Be aware of nail or cuticle inflammation or redness: If there are any signs of infection, disinfect the skin as soon as possible with an anti-bacterial or anti-fungal ointment.
(Article originally written by N.Lothungbeni Humtsoe) (IANS/ MBI)
Keywords: Nails, groom, hand, exfoliate, chew, nail clipper, bite, cuticle