Saturday March 23, 2019
Home India World’s...

World’s leading Internet TV network? Netflix signs strategic partnerships with Airtel, Videocon d2h and Vodafone

Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country

0
//
Netflix.

New Delhi, March 6, 2017: Global video streaming service Netflix on Monday announced strategic partnerships with Airtel, Videocon d2h and Vodafone — making it the world’s leading Internet TV network.

With these partnerships, Netflix’s critically-acclaimed programmes like ‘House of Cards’ and ‘Narcos and The Crown’ will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.

NewsGram brings to you latest new stories in India.

“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” Reed Hastings, Co-founder and CEO of Netflix, told reporters here.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” Hastings added.

Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country.

Go to NewsGram and check out news related to political current issues.

“Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms,” said Gopal Vittal, managing director and CEO (India & South Asia), Bharti Airtel.

Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control.

“We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” added Saurabh Dhoot, Executive Chairman, Videocon d2h.

Look for latest news from India in NewsGram.

In the mobile space, Netflix will partner with Vodafone on pre-paid programmes and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.

“We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers”, said Sandeep Kataria, director commercial, Vodafone India.

Netflix launched its service globally in January 2016, including India.

“In 2017, we’ll be working on making our Indian service better in every dimension,” said Hastings.

“Working with some of India’s top artists, we cannot wait to bring more locally-produced series and films to our more than 93 million members households around the world,” he told reporters. (IANS)

Next Story

A New Mobile-Only Subscription Plan In Testing, Netflix Plans To Expand In India

However, since this is a test, not all users would be able to be part of the new plan and it is also possible that Netflix could decide on not making it a permanent option after all.

0
Netflix
The test in India makes sense, given that Netflix has already expressed interest in the country, the report said. Pixabay

In India and other select countries, content-streaming platform Netflix is testing a new mobile-only subscription plan that would only cost users $3.63 a month (Rs 251).

The basic Netflix streaming plan in India starts from $7.27 (Rs 500) and the test plan would slash the existing subscription plan exactly by half.

“We will be testing different options in select countries, where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time,” The Verge quoted Netflix as saying on Friday.

netflix

Netflix declined to share what other countries would be involved in the test besides India. Pixabay

Although it remains unclear as of now, but the statement from the content-streaming platform hints that it could start offering weekly or bi-weekly subscription options alongside or instead of monthly plans.

Netflix declined to share what other countries would be involved in the test besides India.

netflix
The basic Netflix streaming plan in India starts from $7.27 (Rs 500) and the test plan would slash the existing subscription plan exactly by half. Pixabay

The test in India makes sense, given that Netflix has already expressed interest in the country, the report said.

Also Read:  Intel Has Decided To Stop Manufacturing Its Line Of Compute Cards

Last week, Todd Yellin, Product Vice President at Netflix gave a keynote in Mumbai addressing company’s future plans of expanding interactive TV shows and Netflix original content from India on its platform.

However, since this is a test, not all users would be able to be part of the new plan and it is also possible that Netflix could decide on not making it a permanent option after all. (IANS)