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World’s leading Internet TV network? Netflix signs strategic partnerships with Airtel, Videocon d2h and Vodafone

Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country


New Delhi, March 6, 2017: Global video streaming service Netflix on Monday announced strategic partnerships with Airtel, Videocon d2h and Vodafone — making it the world’s leading Internet TV network.

With these partnerships, Netflix’s critically-acclaimed programmes like ‘House of Cards’ and ‘Narcos and The Crown’ will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.

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“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” Reed Hastings, Co-founder and CEO of Netflix, told reporters here.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” Hastings added.

Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country.

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“Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms,” said Gopal Vittal, managing director and CEO (India & South Asia), Bharti Airtel.

Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control.

“We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” added Saurabh Dhoot, Executive Chairman, Videocon d2h.

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In the mobile space, Netflix will partner with Vodafone on pre-paid programmes and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.

“We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers”, said Sandeep Kataria, director commercial, Vodafone India.

Netflix launched its service globally in January 2016, including India.

“In 2017, we’ll be working on making our Indian service better in every dimension,” said Hastings.

“Working with some of India’s top artists, we cannot wait to bring more locally-produced series and films to our more than 93 million members households around the world,” he told reporters. (IANS)

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‘Airtel Truecaller ID’ crosses 1mn subscribers mark

Bharti Airtel announced that the "Airtel Truecaller ID" service now has over one million paying subscribers

Airtel and Huawei successfully tested the 5g network in India. Wikimedia Commons
Airtel now has more than 1mm suscribers. Wikimedia Commons

Popular communication app Truecaller and Telecom services provider Bharti Airtel on Wednesday announced that the “Airtel Truecaller ID” service now has over one million paying subscribers across India.

In less than a year, Truecaller has been able to penetrate the feature phone market in India with its “Airtel Truecaller ID” service and reached over one million paid subscribers, the company said in a statement.

Airtel is one of the largest telecommunication company in India. Wikimedia Commons

The service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India.

Also Read: Huawei And Airtel Conduct Successful 5G Trial In India

With this subscription-based service, all feature phone users with Airtel mobile service can use “Airtel Truecaller ID” to see who’s calling.

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