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Apple Music Slashes Subscription Price in India

According to consulting firm Deloitte, the online music market in India is expected to surpass $273 million by March 2020

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Following price cuts by domestic music streaming services like JioSaavn and Gaana in India, Apple is offering Apple Music for Rs 99 a month, slashed down from the previous Rs 120 pack rate.

India has emerged as music’s “sleeping giant” with the world’s second-largest smartphone market with cheapest data rates, hence Apple’s decision could be intended to keep pace in the competition especially with the recent Spotify and YouTube Music launches in the country, The Verge reported on Friday.

To compete with the international brands that are expanding footprint in India, the country’s local music streaming giants, JioSaavn and Gaana recently dropped their annual fee from Rs 999 and Rs 1,098 (respectively) to Rs 299.

However, both services left the pricing for monthly subscriptions untouched at 99 rupees, which may have helped Apple Music decide the threshold of their price slash to retain its position in India.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

To offer a little extra to the users, Amazon Music’s subscription is also bundled with Amazon Prime’s at Rs 129 a month or Rs 999 a year,

However, with Apple Music’s new per month plan, the iPhone-maker has become cheaper than Sptify, that charges Rs 119 for a month’s subscription in India.

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According to consulting firm Deloitte, the online music market in India is expected to surpass $273 million by March 2020. (IANS)

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Realme, Samsung Have Lowest Return Rates Among All Smartphone Brands in India

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent)

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Chinese handset maker Realme and South Korean major Samsung have the lowest return rates among all smartphone brands in India, a survey by CyberMedia Research (CMR) said on Thursday.

The “CMR MICI” survey that included 4,000 smartphone owners across top eight Indian cities, focused on smartphone purchase process, key smartphone specs of priority, as well as issues with post-sales service, including repairs or replacements.

“The return rates in smartphone brands provide a measure of consumer satisfaction with their current brand and, in turn, implies that the brands have been able to excel in meeting consumer expectations. Our survey findings report the lowest return rate for brands, such as Realme and Samsung, in comparison to the prevailing industry average,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said in a statement.

The lowest return rates are determined by the first visit to the brand’s service centre within the first six months of purchase, for either repair or replacement, by both online as well as offline buyers.

Around three per cent of the total smartphone users visited a service centre for the first time within the first six months of their smartphone purchase, during the in-warranty period.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

When it comes to looks, design and feel, users of Vivo are most satisfied (99 per cent), followed by OPPO and Realme users (98 per cent each), and at third place, Xiaomi with 97 per cent satisfaction.

Across smartphone brands, users are excited about the design aesthetics, camera performance and build quality that phones sport across price bands.

Users indicated more satisfaction with intangible factors that they associate with their smartphones, including reliability and performance.

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“In order to win consumer mindset, smartphone brands need to invest in getting not just product design and product quality right, but they must ensure overall brand experience, and service quality right,” Ram added.

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent). (IANS)